Hi, I’m
Antoinette Diane
Senior Media Production Specialist and Creative Strategist
The Woodlands,TX
Summary
As an accomplished leader in the creative field with a demonstrated ability to assemble top talent and oversee the entire creative process, bringing 18 years of comprehensive experience in video production to the table. A proven track record of not only leading teams and managing budgets but also crafting compelling strategies that effectively engage target audiences.
A keen eye for detail and nuanced understanding of brand voice and messaging consistently result in the delivery of innovative and impactful content. Operating as a visionary creator, editor, and storyteller, guiding ideas from inception to delivery to produce captivating pieces that both entertain and inspire.
Through a collaborative approach, working closely with strategic and creative teams to develop high-quality video content that resonates with audiences. An expertise that spans preproduction logistics, planning, custom graphics composition, special effects, and asset management, ensuring seamless execution at every stage of the production process.
Currently seeking a full-time position with a forward-thinking company and team to grow, invest, and be invested in. Adaptable to various working arrangements, including remote, hybrid, or onsite roles, open to domestic or international travel as well as relocation opportunities.
Overview
23
years of professional experience
Work History
Whiskey Owl MediaThe Woodlands, TX
Founder, Owner, Executive Creative Director, Producer, Small Business and Non Profit Business and Marketing Consultant and Coach
01.2017 - 01.2023
Job overview
- Founded and operated Whiskey Owl Media, boutique website design, graphic design, branding, marketing, and video marketing agency
- Provided strategic planning, creative direction, and leadership to teams, ensuring high standards of quality and creativity
- Built and maintained strong client relationships, understanding their needs and objectives to ensure satisfaction with services provided
- Recruited, trained, and mentored talented team of designers, marketers, producers, and other creatives, fostering collaborative and innovative work environment
- Oversaw all aspects of business operations, including project management, client acquisition, and financial oversight
- Spearheaded branding initiatives, marketing strategies, and client acquisition efforts to promote Whiskey Owl Media's services and attract new clients
- Developed customized proposals, outlined detailed scopes of work, and managed all contracts, invoicing, and financial negotiations with clients
- Built creative teams for each project, vetting all creative talent, and managing all teams and project details to ensure high-quality execution
- Managed resources effectively, including personnel, equipment, and software licenses, to optimize project workflows and deliverables
- Negotiated rates with creative talent based on project requirements, budget constraints, and industry standards, ensuring fair compensation while maximizing profitability
- Fostered long-term client relationships by providing exceptional service, delivering on promises, and continually adding value to their businesses
- Ensured profitability and sustainability by managing finances of Whiskey Owl Media, including budgeting, forecasting, and financial reporting
- Acted as executive producer and producer for video marketing and photo shoots, overseeing all aspects of production to ensure high-quality deliverables
- Offered consulting and coaching services to clients and their teams, providing guidance and expertise in branding, marketing strategy, creative direction, team building, and project management
- Developed comprehensive marketing strategies for clients, including digital marketing, social media campaigns, and video marketing initiatives
- Maintained high standards of quality across all deliverables, conducting regular reviews and providing feedback to team as needed
- Ensured compliance with all legal and regulatory requirements, including contracts, licensing, and intellectual property rights
- Overseen post-production processes for editing motion and still content, ensuring final deliverables meet client's objectives and maintain agency's high standards of quality
- Coordinated with external vendors or freelance professionals as needed
- Worked closely with clients to understand their preferences and vision for soundtracks for their video content or marketing materials
- Curated a selection of music tracks, handled licensing process, and ensured compliance with copyright laws and licensing agreements.
- Attracted top talent for the company, fostering a collaborative and high-performance work environment.
- Spearheaded marketing initiatives that effectively communicated brand value propositions, resulting in higher customer acquisition rates.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Guided team members through periods of change by providing clear communication on expectations and objectives moving forward.
- Implemented data-driven decision-making processes to improve overall business performance.
- Established a successful business by identifying market needs and developing innovative solutions.
- Expanded the company''s geographical reach, opening new markets and increasing profitability.
- Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
- Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Introduced advanced technology solutions into daily operations which led to increased productivity levels throughout the company.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
- Defined company roles and responsibilities to establish and enhance processes.
- Prepared annual budgets with controls to prevent overages.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Consulted with customers to assess needs and propose optimal solutions.
- Directed marketing plans for 100 + clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals
VariousLos Angeles, CA
Freelance Producer | Production Supervisor
06.2012 - 06.2016
Job overview
- Managed multiple projects concurrently, ensuring timely completion and meeting budget constraints.
- Negotiated with suppliers for better pricing and terms, reducing overall procurement costs without sacrificing quality.
- Championed sustainability initiatives within organization, reducing environmental impact through waste reduction and energy-efficient practices.
- Conducted root cause analysis on production issues, devising corrective actions to prevent recurrence.
- Managed moderate to multi-million dollar productions, encompassing digital and broadcast TV commercials, network promos, live events, and print.
- Led diverse teams of creatives during production process, fostering collaboration and encouraging innovative ideas that enhanced overall project quality.
- Navigated regulatory requirements related to filming permits and insurance coverage for both domestic and international shoots successfully avoiding delays in production schedules.
- Spearheaded script development sessions with writers'' rooms, refining storylines and ensuring alignment with project goals.
- Managed budgets and resources effectively, ensuring timely completion of projects within allocated funds.
- Developed strong relationships with talent agencies, resulting in successful casting of high-profile actors for lead roles.
- Optimized production timelines by developing and implementing efficient shooting schedules that maximized available resources.
- Implemented rigorous quality control measures during post-production, upholding high standards for audio and visual components of final product.
- Increased film production efficiency by streamlining pre-production processes and optimizing communication among team members.
- Oversaw post-production processes, including editing and visual effects, to ensure a seamless final product that met creative vision.
- Managed location scouting efforts to identify visually stunning settings that enhanced overall cinematic impact while adhering to budget constraints.
- Coordinated cross-functional departments such as art direction, cinematography, costume design ensuring cohesion between all elements of the project.
- Led daily production meetings and weekly production calls.
- Coordinated with talent relations department to facilitate execution and payment of talent contracts.
- Scheduled shoots and set up filming by communicating with talent and crew.
- Managed and coordinated post-production video editing, motion graphics design, compositing, and quality assurance reviewing.
- Provided quality control and eliminated downtime to maximize revenue.
- Completed all projects on-time and under-budget.
- Streamlined processes to minimize production delays and achieve intended strategy.
- Oversaw creative development and filming of different types of video content.
- Managed capture and editing of video footage to monitor consistency.
- Oversaw logistical aspects from pre-production to post-production.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Alleviated issues between actors on set to keep projects on track and avoid delays or budget overages.
- Conducted meetings with staff to discuss production progress and to attain production objectives.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
- Participated in meetings with producers and production crew to keep program in step with creative vision.
- Directed work of lighting and sound crews to coordinate efficient production operations.
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
- Orchestrated license agreements for music and footage, talent releases, and distribution contracts.
- Identified and approved equipment and elements required for productions.
- Developed schedules for production, editing, and duplication for timely delivery.
- Evaluated scripts to identify creative strategies and resource needs.
- Mentored junior team members by providing guidance on industry best practices and professional development opportunities.
- Ensured compliance with industry regulations, legal requirements, safety protocols during all stages of production.
- Fostered a positive working environment by promoting open communication channels among team members during projects.
- Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
- Negotiated contracts with vendors, securing favorable terms that contributed to overall success of each project.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Liaised with directors, actors and other creative staff to successfully complete projects.
- Facilitated communication between production staff and other departments to synchronize work.
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
- Collaborated with cross-functional teams to deliver exceptional multimedia productions for various platforms.
- Managed budgets and allocated resources effectively, ensuring projects were completed on time and within budget constraints
Commercial Film ProductionLos Angeles, CA
Assistant Director
01.2006 - 01.2012
Job overview
- Led commercial film production, photo shoots, motion projects, and multi-camera shoots on studio and location for national commercial spots and major network television promotional spots for print, TV, radio, and social media
- Spearheaded the production of dynamic visual content, ensuring alignment with client objectives and industry standards
- Orchestrated branding initiatives to establish and reinforce brand identity, contributing to enhanced market presence
- Coordinated cross-functional creative teams, fostering collaboration and ensuring seamless project delivery
- Managed end-to-end project workflows, consistently meeting or surpassing client expectations
- Developed engaging visual content for clients' websites, social media platforms, and other promotional materials, driving increased audience engagement
- Built and maintained positive relationships with clients, vendors, and team members, ensuring effective communication and project success.
- Collaborated with the director to develop creative solutions for challenging scenes, resulting in visually stunning sequences.
- Negotiated favorable contracts for cast and crew members that balanced budgetary constraints with fair compensation.
- Championed the creative vision and facilitated its realization in a timely manner by providing essential support to the director throughout pre-production, principal photography, and post-production stages.
- Upheld artistic vision throughout the production process by liaising closely with directors, producers, cinematographers, and other key stakeholders.
- Enhanced production efficiency by coordinating schedules, managing budgets, and overseeing daily tasks.
- Established trust among diverse groups of professionals by consistently demonstrating adaptability, diplomacy, and effective communication skills.
- Refined workflows to increase overall productivity while maintaining consistency across multiple locations or sets.
- Spearheaded safety initiatives on set to minimize accidents and maintain compliance with industry standards.
- Streamlined communication between departments for smooth collaboration and timely project completion.
- Boosted team morale by fostering a positive working environment, addressing concerns promptly, and advocating for crew members'' needs.
- Optimized time management on set by creating efficient shooting schedules and delegating tasks effectively.
- Facilitated seamless transitions between scenes by ensuring all elements were in place before commencing filming.
- Reduced delays during shoots by anticipating potential issues and proactively addressing them through contingency planning.
- Ensured the highest quality of output with meticulous attention to detail in script breakdowns and scene preparation.
- Expedited decision-making processes on set by gathering necessary input quickly from relevant parties involved in each scene''s execution.
- Cultivated strong relationships with vendors and suppliers to secure high-quality equipment at competitive prices.
- Maintained strict confidentiality regarding sensitive information about cast members, scripts, or storylines to preserve integrity within the filmmaking process.
- Managed large-scale projects successfully by assembling talented teams, allocating resources strategically, and maintaining tight deadlines.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Evaluated scripts to identify creative strategies and resource needs.
- Selected favorable filming locations and attained required permits to support shoot schedule.
Omega Broadcast GroupAustin, Texas
Consultant/Designer/Project Supervisor
01.2009 - 01.2010
Job overview
- Designed and supervised the build of a film studio in Austin, Texas, providing consultation on operational and marketing strategies
- Collaborated with Omega Broadcast Group to ensure the successful launch and operation of their new studio.
- Designed tailored training programs for employees at various levels within the organization, boosting overall skillsets.
- Conducted thorough market research and analysis, providing valuable insights for client decision making.
- Identified areas of improvement for clients'' operations, implementing targeted solutions to increase productivity.
- Established trusted partnerships with key industry influencers, expanding the company''s network of resources and contacts.
- Managed client relationships through regular check-ins and updates on project progress.
Infernal Bride Groom Houston, TX
Stage Manager
02.2000 - 04.2003
Job overview
- Coordinated and executed the smooth running of theatrical productions, ensuring seamless transitions and adherence to the director's vision
- Managed backstage activities, including cueing of performers, overseeing set changes, and ensuring timely execution of technical elements
- Collaborated closely with the director, cast, and crew to maintain a cohesive and efficient production environment.
- Managed resources effectively, ensuring timely setup and breakdown of stage equipment.
- Developed comprehensive show reports, providing valuable feedback to improve future performances.
- Implemented effective time management strategies during rehearsals, optimizing productivity while adhering to strict deadlines.
- Provided strong leadership under high-pressure situations while prioritizing the well-being of all team members involved.
- Conducted thorough script analysis to identify potential issues or challenges before they arose during production.
- Ensured continuity in performances by maintaining detailed records of blocking notes, prop placements, and costume changes.
- Negotiated contracts with vendors, securing cost-effective deals for equipment rentals and other production needs.
- Managed budgets responsibly, allocating funds appropriately across various aspects of productions to maximize return on investment.
- Maintained a safe working environment through proper implementation of safety protocols and procedures.
- Oversaw successful execution of technical cues during live performances, ensuring seamless transitions between scenes.
- Streamlined communication between departments for smoother rehearsal and production processes.
- Supervised set construction crews and coordinated with designers to develop functional stage sets that met aesthetic requirements.
- Contributed creative input during pre-production meetings, helping shape the overall direction of projects from inception to completion.
- Facilitated conflict resolution among cast members and crew, fostering a positive work environment throughout each production.
- Enhanced production quality by implementing efficient stage management techniques and processes.
- Collaborated with directors and producers to achieve desired artistic vision for productions.
- Organized rehearsals schedules, maximizing productivity and minimizing conflicts among cast members and crew.
- Enforced safety measures due to potential stage equipment hazards.
- Collaborated with technical crew and cast to safeguard presentation of artistic vision.
- Prepared rehearsal studio by gathering set furniture, props, and costumes.
- Coordinated rentals and purchases of supplies for productions.
- Distributed production scripts to cast members.
- Worked with director to develop effective use of rehearsal times.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Directed work of lighting and sound crews to coordinate efficient production operations.
- Participated in meetings with producers and production crew to keep program in step with creative vision.
Skills
Timeline
Founder, Owner, Executive Creative Director, Producer, Small Business and Non Profit Business and Marketing Consultant and Coach
Whiskey Owl Media
01.2017 - 01.2023
Freelance Producer | Production Supervisor
Various
06.2012 - 06.2016
Consultant/Designer/Project Supervisor
Omega Broadcast Group
01.2009 - 01.2010
Assistant Director
Commercial Film Production
01.2006 - 01.2012
Stage Manager
Infernal Bride Groom
02.2000 - 04.2003
Short List Of Productions Companies
- Liz Lang
- Moving Parts Inc
- Riverstreet Productions
- Mrs. K
- Radical Media
- Epoch
- Anonymous Content
- C3
- Saville
- Viacom
- Gartner
- Hungry Man
- Mr. Big Film
- Spring Board
Short List Of Projects
Commercials:
- Coca Cola
- NIKE
- Verizon
- Microsoft
- Ford
- Chevy
- Wal-Mart
- Quiznos
- Subway
- Southwest Airlines
- ADDIDAS
Multi-Stage Media Promos:
- The Voice
- NETFLIX
- Disney XD
- Disney International
- ABC
- NBC
- CW
- E!
- HBO
- Nickelodeon
Editorials:
- ENTERTAINMENT WEEKLY
- People
- Esquire
- Sports Illustrated
- Starz
- Vanity Fair
- Entertainment Weekly
Live Events: Film/Video Production:
- SWSW
- ACL
- COACHELLA
- STAGE COACH
- LALAPOLOOZA
Music Videos:
- Willie Nelson
- Melissa Etheridge
- Miley Cyrus
- Taylor Swift
- Shania Twain
Reality:
- Viacom/VH1/MTV
- Room Raiders
- Celebrity Rehab
- Sober House
Art Projects:
- Bill Viola- Crossroads by Bill Viola - Art Installation at Hamad International Airport, Doha
Technical Skills
Operating Systems:
Microsoft OS and Suites
Apple OS and Suites
Google Suites
Budgeting Software:
Hot Budget
Movie Magic
Website Design Platforms:
WIX
WordPress
Square Space
Project Management Software:
Monday.com
Smart Sheet
Wrike
Asana
Trello
Slack
Design Software:
Adobe Suites
Digital Marketing (short list):
Semrush
Canva
Google Analytics
HootSuite
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