Antoinette Lucero
San Diego,CA
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
20
20
years of professional experience
Work History
Regional Manager/Territory Director
LaserAway
05.2022 - Current
- Currently managing a team of over 70 Remote Treatment Specialists in the Southern California Territory
- Provided leadership and direction while meeting sales goals, objectives, budgets and managing the sales activities
- Recruit and select qualified candidates to fill open sales positions within the Region and develop sound recruitment/selection strategies during hiring process
- Developed and implemented strategic business plans to meet regional, area and company goals daily, monthly, quarterly, and yearly
- Coached, trained, and developed Remote Treatment Specialists and Patient Care Coordinators
- Responsible for maintaining over 6 million in Region Revenue monthly and responsible for driving 10% growth YOY
Location Manager
LaserAway
03.2015 - 04.2020
- Assisted in patient care by serving as a liaison between the staff, clinicians, and patients
- Managed a staff that included 5-6 clinicians daily and a team of 3 Patient Care Coordinators while working with internal Regional Managers in strategizing sales techniques to create more revenue and volume in the practice
- Initiate sales process by scheduling appointments with warm leads; conduct initial consultation; describe treatments professionally and with an expert knowledge base
- Close sales by building rapport with the potential patients; explain product and service capabilities; overcome objections; prepare financing contracts
- Expand sales in existing accounts by introducing new products and services
- Recommend new products and services by evaluating the current aesthetic treatment process
- Meet individual store sales expectations through employee coaching/development and to oversee location's operations to ensure the day-to-day business is operating efficiently and at an optimal level
- Adhere to LaserAway policies and Brand Standards
Remote Treatment Specialist
LaserAway
04.2020 - 05.2022
- Virtually consulted and sold aesthetic dermatology services to new and existing patients
- Reached out to new marketing leads provided by our social media marketing team
- Initiated sales process by lead outreach, conducted the initial consultation and recommended
- Close sales by building rapport with patient; explain product and service capabilities and overcome objections
- Recommended new services by evaluating current aesthetic treatment process and patient goals
- Prepared financing contracts with lenders such as Care Credit, Enhance, and UGA
- Made a minimum of 100 outbound calls per day and transacted an average of $250k a month
- Always ranked in the top 10 Company wide month after month and was #1 in the San Diego Remote Team quarterly and annually
Account Executive
ChiroTouch
04.2012 - 05.2015
- Responsible for introducing ChiroTouch, an Integrated Practice Management Software to Chiropractors in an assigned territory that would enable them to electronically bill insurance to Medicare and Insurance Providers through the software's billing capability
- Provided an Electronic Health Record solution that enabled Providers to become fully compliant with Medicare and Insurance Providers that allowed them to bill correctly and in compliance as well as maintaining electronic health records for new and existing patients
- Pursued sales leads using a variety of methods; including outbound calling to a variety of leads sourced from marketing campaigns, trade shows, and referrals from existing clients and company affiliates, and our own database
- Contacted a warm prospect base within an assigned territory via telephone and email to secure webinar demonstration of the software through GoToMeeting
- Qualified leads through a consultative selling approach
- Developed and maintained strong relationships with prospects and customers by providing excellent customer service resulting in referral business each month
- Contributed to team objectives in fast-paced environment.
- Set and achieved company defined sales goals.
Recruiter
Nurses PRN
04.2012 - 04.2012
- Coordinate and perform recruiting practices that identify quality Registered Nurses for Nurses PRN
- Developed a strong understanding of a client's needs through a consultative approach in successfully finding a solution to their hiring needs and bringing the right candidates through
- Post and manage postings to external sourcing sites as directed by manager Coordinate candidate interview scheduling (including travel arrangements if necessary) with site HR and site hiring managers
- Responsible for screening candidates to ensure their qualifications meet open positions Present job opportunities to qualified candidates and negotiate contract terms
- Communicates with candidates to give them coaching and performance feedback to advance their career
- Conducted phone interviews to assess applicants relevant knowledge, skills, experience and aptitudes.
Loan Officer
America Funding
01.2007 - 10.2010
- Originated mortgage loans and aggressively sold residential mortgages that specialized in subprime lending
- Conducted 100 minimum cold calls daily to prospect business; called Real Estate agents, existing clients, leads generated from marketing techniques through Lending Tree advertisements, and referrals to solicit sales
- Presented loan options to clients to ensure best product match
- Pre-qualified and pre-approved loan applications, evaluated credit history for purchase loans for new home buyers and refinancing of existing mortgage loans
- Provided expert financial advice on mortgage and performed daily maintenance of loan applicant database
- Analyzed applicants' financial status, credit, and property evaluation to determine loan feasibility
- Adhered to all federal and state compliance guidelines to relative retail and wholesale mortgage lending
Loan Officer
Equity One Lender
01.2005 - 05.2007
- Extended subprime and conventional mortgage loans to clients throughout the United States
- Responsible for generating, assessing, and realizing goals and benefits for clients; sold and priced loans while actively being a liaison between all parties involved in the loan process
- Loan generation, and analysis satisfaction and application of client goals and benefits, selling and processing of 60% A paper, 30% Alt A, and 10% SubPrime loans
- Worked with title and escrow companies to facilitate the close of the loan
- Submit applications to credit analysis for verification and recommendation
- Analyzed applicant's financial status, credit, and property evaluations to determine feasibility of granting loans
- Reviewed loan agreements to ensure that they are complete and accurate according to policy
- Met with applicants to obtain information for loan applications and to answer questions about the process
- Explained to customers the different types of loans and credit options that are available, as well as the terms of those services
- Approve loans within specified limits, and referred loan applicants outside those limits to management for approval
- Gathered income documents, prequalified borrowers, and renegotiated loan terms based on approval
- Worked closely with underwriters and funders to ensure loan terms are being met and funded in a timely manner
Skills
- Territory Management and Expansion
- Account Development and Growth
- Consultative & Solutions Selling
- Territory management
- Exceeding Revenue Goals
- Performance management
- Sales Strategies and Negotiations
- Staff training and development
- Client Satisfaction & Retention
- Identifying Potential Clients and Needs Analysis
- Training, Coaching, and Developing and Driving Individual and Team Growth
- Sales and marketing strategies
Timeline
Regional Manager/Territory Director
LaserAway
05.2022 - Current
Remote Treatment Specialist
LaserAway
04.2020 - 05.2022
Location Manager
LaserAway
03.2015 - 04.2020
Account Executive
ChiroTouch
04.2012 - 05.2015
Recruiter
Nurses PRN
04.2012 - 04.2012
Loan Officer
America Funding
01.2007 - 10.2010
Loan Officer
Equity One Lender
01.2005 - 05.2007
Similar Profiles
Amy GutierrezAmy Gutierrez
Team Lead at LaserAwayTeam Lead at LaserAway
EVE N MORALESEVE N MORALES
Patient Care Coordinator at LaserAwayPatient Care Coordinator at LaserAway
Miranda KralMiranda Kral
Sales - Aesthetic Dermatology at LaserAwaySales - Aesthetic Dermatology at LaserAway