ANTOINETTE V. BARBER
Metropolitan D.C.
Summary
Experienced association executive skilled in marketing (B2G, B2B, and B2C) and communications. Highly successful in using creative and innovative approaches to promote and brand campaigns. Demonstrated ability to grow programs and build and maintain cross-sector partnerships. Proven record in achieving results under resource constraints. Maximize revenue and streamline costs. Adept at influencing consensus. Available for travel.
Overview
16
16
years of professional experience
Work History
Director of Communications and Utility Management Programs
Association of Metropolitan Water Agencies (AMWA)
Washington, D.C.
08.2020 - Current
- Lead a team of FTEs, volunteers, and consultants to ensure the execution of the association’s comprehensive plan, which includes marketing, communications, membership, programs, and events
- Promote and strengthen the association’s brand by writing annual reports, scripts, talking points, website content, and other collateral materials and highlighting its advocacy efforts
- Set goals, track metrics, and adjust plans for continuous quality improvement
- Oversaw the implementation of first-ever needs assessment to better gauge member engagement to help implement new programs and resources
- Increased member participation in training and educational programs by 250% within a year
- Develop and grow relationships with national and trade press to increase national placements by 700% and trade press by 20% within a year
- Created a plan to revamp the membership retention program by implementing monthly membership orientations for new members, virtual quarterly membership meetings, and video addresses from the CEO to retain 96% members for two consecutive years
- Restructured social media to increase Twitter followers by 11%, all other forms of Twitter engagement metrics by up to 65%, LinkedIn followers by 100%, and all other forms of LinkedIn engagement metrics by up to 4,000%, within 15 months
- Designed a program to garner $80K in first-time sponsorships within one month of its release.
CEO and Consultant
A.V. Barber Consulting
Glenarden, MD
06.2016 - 12.2020
- Partnered with clients to improve organizational development, specifically to increase stakeholder engagement, provide strategic communications, and create plans
- Secured $125K in community grants for two clients
- Wrote content (blogs, articles, website pages) that increased stakeholder engagement by up to 60% for multiple clients
- Provided subject-matter expertise on $150K grant to promote health education campaign
- Solidified partnerships to obtain two new product campaigns for a client
- Worked with leadership to brand or re-brand association by assessing and providing feedback on logo, website, and online presence.
Director
Public Health Foundation (PHF)
Washington, D.C.
06.2008 - 05.2016
- Oversaw all aspects of PHF’s Learning Resource Center (LRC), the unit disseminating 200 health resources and information with its $1.5 million budget to meet goals
- Led team of FTEs, interns, consultants, and vendors to consistently achieve over 100% sales projections for 5 consecutive years with profit margin of up to $200K, while reducing operational expenses by 50%
- Spearheaded multiple projects for the Centers for Disease Control and Prevention (CDC) by delivering quality products, services, and reports on time and on budget
- Launched Hot off the Press Newsletter and grew the list to 6,000 – with a 35% consistent open rate for e-mail marketing campaigns
- Promoted the TRAIN LMS to grow it from less than 100 registered learners in 2004 to over 1 million registered learners in 2016
- Co-led the implementation of social media strategies to grow Facebook and Twitter subscribers from 0 in 2009 to over 13,000 in 2016
- Assisted with the re-design, re-branding, and migration of PHF’s website - leading to a 200% increase in web traffic within a year.
Education
B.A. in English -
Bowie State University
01.1996
Diploma -
Bowie High School
Skills
- Communications
- Business development
- Client and customer management
- Marketing and sales
- Creativity
- Decision making
- Project management
- Problem solving
- Constant Contact
- Jangomail
- Blogger
- Google Analytics
- SEO
- WordPress
- Canva
- Media Relations
- Marketing Communications
- Press Releases
- Speech Writing
- Social Media Strategy
- Video Content Production
- Project Management
- Business Growth
- Marketing Strategy
- Communications Strategy
Affiliations
- Family and Medical Counseling Services, Board Member, March 2019, Present
- Kingdom of Priests Ministry Center, Board Member, September 2014, Present
- Pioneering Healthier Communities Leadership Team, Member, August 2013, August 2015
- Community Preventive Services Task Force, Member Liaison, August 2010, May 2016
Samples
- AMWA’s 2022 Annual Report, https://www.amwa.net/system/files/linked-files/2022AMWAAnnualReport.pdf
- AMWA’s 2022 Awards Booklet, https://www.amwa.net/system/files/linked-files/2022%20AMWA%20Awards%20Booklet.pdf
- Greenhouse Gas Mitigation Case Studies, https://www.wucaonline.org/adaptation-in-practice/greenhouse-gas-mitigation/index.html
Presentations
- Getting the Word Out: Using Innovative Technology to Enhance Workforce Development, CDC’s National Immunization Conference
- Importance of Health Literacy, Public Health Partners Roundtable, Food and Drug Administration
- Building Collaborations and Creating Strategic Links, California Distance Learning Health Network’s Distance Learning Conference
Timeline
Director of Communications and Utility Management Programs
Association of Metropolitan Water Agencies (AMWA)
08.2020 - Current
CEO and Consultant
A.V. Barber Consulting
06.2016 - 12.2020
Director
Public Health Foundation (PHF)
06.2008 - 05.2016
B.A. in English -
Bowie State University
Diploma -
Bowie High School
Similar Profiles
CHLOÉ MCBEANCHLOÉ MCBEAN
Engagement Coordinator at Alberta Association of Immigrant Serving AgenciesEngagement Coordinator at Alberta Association of Immigrant Serving Agencies
Daniel GreenDaniel Green
IRCC LINC Language Programs Lead - Alberta at Alberta Association of Immigrant Serving Agencies (AAISA)IRCC LINC Language Programs Lead - Alberta at Alberta Association of Immigrant Serving Agencies (AAISA)
Margo BaxtonMargo Baxton
Special Programs Administrator at Illinois Association Of Community Action AgenciesSpecial Programs Administrator at Illinois Association Of Community Action Agencies
ANUPAM MALHOTRAANUPAM MALHOTRA
Senior Director, Special Projects at Volkswagen Group of America (Audi)Senior Director, Special Projects at Volkswagen Group of America (Audi)
Ugona NwaforUgona Nwafor
Product Implementation Validation Specialist at ACCOLADE, INCProduct Implementation Validation Specialist at ACCOLADE, INC