Anton Razhkov

• As a Digital Marketing and E-commerce Specialist, I specialized in maximizing online presence and driving business growth. My skills included Shopify website development, Amazon Seller Central management, web analytics (particularly Google Analytics), digital advertising (Facebook Ads and Google AdWords), SEO implementation, social media marketing, email campaigns, customer service, and online sales strategies. I also contributed to a Japanese cuisine ghost kitchen and managed accounts on food delivery platforms. Additionally, I crafted user-friendly websites, integrated SaaS tools and payment systems, all focused on creating a positive online environment for customers.

As a former Website Administrator on Drupal, I managed updates and content for a large inventory, introducing new concepts for an enhanced user experience. In Front-End Development, I designed promo pages and layouts using HTML, CSS, and JavaScript for a visually appealing and responsive design. I handled content management across platforms and executed email, SMS, and push campaigns, focusing on key indicators and effective mailing strategies. I conducted testing for campaign optimization, collaborated with contractors to resolve software issues, and supervised ongoing support for the Drupal-based site. Additionally, I managed freelancers, defined tasks, and generated documentation for project progress and outcomes.

In my role, I collected and responded to user feedback, collaborating with business development to ensure the website complied with objectives. I defined standardized criteria for third-party deliverables, developed full-stack content, and incorporated SEO techniques. I tested and debugged site updates, provided training and support, configured and managed domains, and troubleshooted issues promptly. Additionally, I conceptualized original designs for website properties and developed performance metrics for continuous improvement.

In my role, I excel in cocktail and beverage management by creating creative and appealing drink menus. I implement sales optimization strategies, develop seasonal offers, and negotiate contracts with suppliers to maintain a diverse and high-quality inventory. Building strong relationships with suppliers is a priority, ensuring timely deliveries and fostering collaboration. I monitor market trends, conduct thorough market analysis, and maintain organized records related to inventory, sales, and supplier contracts. Additionally, I conduct staff training sessions, play a key role in bartender selection and training, and oversee inventory management processes. My qualifications include proven experience in beverage management, successful sales increase initiatives, strong negotiation and supplier relationship management skills, market trend analysis, excellent record-keeping, staff training, and inventory management expertise.

In my role as a Retail Operations and Personnel Manager, I specialize in efficiently managing personnel and operational aspects to ensure seamless retail operations. This involves organizing and overseeing the work of salespeople to optimize customer service and sales performance. I facilitate the training of new employees, ensuring a smooth onboarding process and alignment with organizational standards. Additionally, I monitor the work of merchandisers to maintain product displays and uphold quality standards. Ensuring strict compliance with planograms and designing promotional showcases are key aspects to maintain a consistent and visually appealing layout in line with the retail strategy. I also manage accurate time sheets for employees, ensuring proper recording of work hours for effective payroll processing.

As a Esports Journalist, I excel in crafting engaging and impactful content across various formats. My role encompasses a diverse set of responsibilities to ensure the effective communication of the company's message and brand. This includes crafting compelling texts in various formats, collaborating with relevant departments for information collection, actively participating in the creation of visually appealing photo and video content, and generating content for websites, mobile applications, and social networks. Additionally, I specialize in creating email newsletters, generating topics and texts, and providing clear briefs to designers for effective layout and engagement with the audience