Antona Ferrari
Chicago,IL
Summary
Accomplished Sales Professional offering 8 years of experience developing and maximizing supplier sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
17
17
years of professional experience
Work History
Market Manager
Disaronno USA
05.2023 - Current
- Achieved monthly sales targets consistently by pursuing new business
- Built brand awareness in local market and increased penetration with proactive strategies
- Demonstrated products to show potential customers benefits and advantages and encourage purchases
- Compiled and analyzed data to determine approaches to improve sales and performance
- Prepared sales presentations for clients showing success and credibility of products
- Organized promotional events and interacted with community to increase sales volume
- Liaised between senior management and front-line team members to implement effective changes and revitalize market growth
- Networked in market to build partnerships and connections with prospects
Area Manager
Disaronno International USA
05.2022 - 06.2023
- Area Manager responsible for following states: IL, Area Manager helped facilitate and build leads Disaronno retail initiatives through coordinating regional call points, division sales, marketing functions, and wholesaler network
- This position ascertains with Disaronno gave all regional call points responsibility for collaborating with corporate and/or divisional marketing and sales functions to exploit these opportunities
- Working with wholesaler management, joint business plans, pricing, programming, field training and managing accounts
- Developed key relationships with local on premises and chains to bring new to world brands like Busker and Engine Gin and Velvet to achieve distribution and implementation
- Managed KPI development with distributors to accelerate volume, distribution, and growth of overall share in each account
- Implement annual programming within their respective distribution
- Facilitated all necessary trainings to ensure distribution team is focused and knowledgeable on products.
Key Account Manager
Quintessential Brands North America
01.2021 - 01.2022
- Developed and maintained multiple distributor relationships
- Provided detailed with detailed marketing reports and sales strategies on exciting new Irish Whiskey's Brands to market Dubliner, Dubliner Honey, Dead Rabbit, and Super Premium Liberties line
- Worked with oldest and original gin in world Greenall's with world's first female distiller, Compiled list of sales objectives and worked with management to set goals
- Managed and developed training programs within each state
- Analyzed market trends
- Provided on-site training as necessary
- Participated in marketing strategy meetings.
Area Manager ON Premise
Sazerac Company
01.2018 - 01.2021
- Specializes in superior brands from Van Gogh Vodka, Tromba Tequila, Sobieski Vodka, JP Wiser, Paul John
- Managed on Premise Teams for Southern Glazer Wine and Spirits top global spirit company; Set up sales strategies educational training to market portfolio accurately; Increased Sales numbers by 49% across portfolio to be Number 4 most profitable state in Nation
- Researched competitors and market trends to establish more competitive deals and coordinated sales to push portfolio.
- Reported weekly from VIP/IDIG program for 9-liter depletions
- Created and oversaw events showcasing brands at stand-alone events, Whiskey Fest, Rum Fest, Chicago Gourmet
- Managed an A&P budget for all brands of more than $50,000.
Arizona Sales Representative
Southern Glazer's Wine & Spirits
01.2016 - 01.2017
- Worked with America Liberty Division Pernod Ricard Portfolio
- Launched Absolut new flavor Lime to Arizona Market and Kenwood Wine
- Increased Sales for Malibu Rum by 600 cases Using larger displays for brand visibility to make American Liberty Division of SGWS #1 Off Premise Team in country.
- Maintained up-to-date knowledge of store sales, payment policies and security standards
Floor Manager
Burton Place
01.2008 - 01.2016
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers
- Completed efficient daily opening and closing processes to prepare teams and maintain optimal financial controls
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets
- Oversaw supply restocking, area cleaning, and product organization
- Developed and implemented floor plans and layouts to maximize customer satisfaction and sales
- Managed store inventory and stock levels to maintain availability of products
- Analyzed revenue margins which helped increase profit margins by 60%; Restructured menus semi-annually to maximize revenue based on market trends; Collaborated on marketing strategies and initiatives with executive management.
Sole Proprietor
Ferrari Fitness LLC
01.2008 - 01.2016
- Developed individualized fitness regimen based on client's goals and needs.
- Recruited and retained clients through referrals and strategic promotional technology.
- Created marketing strategies and adapted time and fee structures for each client ensuring successful business growth while appealing to each client's needs and budget.
Education
Bachelor of Arts - Fitness and Nutrition / Theatre Arts
Arizona State University
Tempe, AZ05.1996
Skills
- Growth and Sales Strategy
- Client Relationships
- Marketing Initiatives
- Training and Coaching
- Distributor Relationship Management
- Portfolio Management
- Promotional and Event Planning
- Active Listening
- Networking Events
- Time management abilities
- Lead prospecting
- Promotional planning
Timeline
Market Manager
Disaronno USA
05.2023 - Current
Area Manager
Disaronno International USA
05.2022 - 06.2023
Key Account Manager
Quintessential Brands North America
01.2021 - 01.2022
Area Manager ON Premise
Sazerac Company
01.2018 - 01.2021
Arizona Sales Representative
Southern Glazer's Wine & Spirits
01.2016 - 01.2017
Floor Manager
Burton Place
01.2008 - 01.2016
Sole Proprietor
Ferrari Fitness LLC
01.2008 - 01.2016
Bachelor of Arts - Fitness and Nutrition / Theatre Arts
Arizona State University
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