Antonella Aviles
Summary
With seven years of experience each in marketing and sales, my career is marked by a proven track record in both fields. I
possess a deep understanding of market dynamics and customer engagement, enhanced by my bilingual fluency in
Spanish and English. My expertise lies in developing targeted marketing strategies and crafting compelling content that
drives brand awareness and sales growth. Comfortable in both leadership and autonomous roles, I am adept at navigating
complex projects to successful completion. My ability to think on my feet and maintain poise under pressure ensures I
consistently deliver results that align with strategic business objectives.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Alliance Strategy and Operations Senior Associate
SAP, Pricewaterhouse Coopers
Tampa, FL
09.2022 - Current
- Spearhead executive-level strategy discussions, fostering alignment across functional areas and enhancing team cohesion
- Orchestrate comprehensive project management for service-based programs, optimizing resource allocation and financial planning
- Champion international collaboration by hosting alliance-building calls, establishing a forum for global and U.S
- Teams to synergize efforts and best practices
- Elevate Latin American market presence as the designated Alliance Driver, leveraging bilingual skills to boost pipeline growth, formulate expansion strategies, and synchronize multinational project directives
- Refine CRM operations in Salesforce, ensuring robust alliance management and meticulous activity tracking
- Generate pivotal reports, delivering actionable insights to sales directors and partners that inform strategic decisions
- Amplify marketing impact for client engagements, coordinating cross-departmental efforts to equip client-facing events with essential resources, expanding the client pipeline and securing new opportunities.
Consulting Solutions Marketing Senior Associate
Pricewaterhouse Coopers
Tampa, FL
03.2021 - 09.2022
- Pioneered multifaceted marketing campaigns, significantly raising the firm's profile and sales pipeline by 35%, while upholding best practices and cultivating key partnerships
- Steered B2B communication strategies, deploying targeted email campaigns via Marketing Cloud, which enhanced engagement metrics by 40% as evidenced by Einstein Analytics
- Spearheaded event logistics and attendee engagement, leveraging Cvent for seamless invite dissemination and tracking, resulting in a 25% increase in event participation and subsequent lead generation
- Championed data visualization and ROI analytics, transforming complex datasets into compelling Tableau reports that guided strategic decisions and uncovered growth opportunities.
Executive Concierge
Pricewaterhouse Coopers
Tampa, FL
10.2018 - 03.2021
- Excelled in hybrid work environments, adeptly navigating both virtual and in-office dynamics to enhance team connectivity and collaboration
- Proactively adapted and upskilled, mastering emerging tools and methodologies to anticipate and meet evolving customer needs with precision
- Strategically marshaled resources, effectively prioritizing and executing multiple high-priority tasks and projects to drive executive team success
- Oversaw executive financial and time management, ensuring compliance and operational excellence, thereby / SAP LATAM Driver maximizing their client support and engagement capacity
- Leveraged cross-departmental expertise, forging alliances with various teams to enrich customer support with specialized knowledge and solutions.
Account Manager
Catalina Marketing, Walgreens
St. Petersburg, FL
09.2017 - 10.2018
- Cultivated strategic partnerships with top-tier clients including, , Albertsons, and Kroger, orchestrating bespoke marketing strategies via CRM insights to bolster customer retention and satisfaction
- Maintained cutting-edge expertise, consistently advancing my knowledge of industry programs through dedicated attendance at training sessions, ensuring best practices in campaign execution
- Deployed and refined regional marketing initiatives, leveraging a suite of analytical tools to track campaign performance and dynamically adjust tactics for peak effectiveness
- Led project management for key marketing campaigns, utilizing JIRA to monitor execution, ensuring campaigns resonated with target audiences and delivered on investment objectives.
Now SC Press
Tampa, FL
05.2017 - 08.2017
- Drove event-based corporate visibility initiatives, spearheading planning and promotional activities that fortified relationships and expanded the prospective client base
- Mastered client and stakeholder communication, ensuring effective networking and relationship-building at professional gatherings
- Launched innovative marketing campaigns, leveraging both email and print mediums with creative flair and brand integrity, complemented by meticulous metric tracking for continuous optimization.
Student Strategic Marketer
Saint Leo University
Saint Leo, FL
01.2017 - 04.2017
- Strategized and executed a comprehensive marketing campaign for the MBA program, achieving buy-in from internal clients through effective collaboration and communication
- Pioneered targeted marketing tactics, employing segmentation analysis and creative briefs that yielded enduring promotional materials like floor stickers, now a staple on campus for audience engagement.
Education
Bachelor of Arts - Marketing
Saint Leo University
April 2017
Skills
- Advanced proficiency in
- Microsoft Office and Google Suite, leveraging industry-standard tools to enhance
- Organizational productivity and streamline workflow processes
- Skilled in diverse digital marketing tools, including Hootsuite, Mailchimp, Google Analytics, and WordPress, driving
- Successful marketing campaigns and analytics
- Proficient with a broad array of project management and analytics software, including JIRA, Salesforce, and Tableau
- Delivering insightful data-driven strategies and operational excellence
Certification
- Human-Centered Design Badge
- Digital Acumen Badge
- Inclusive Mindset Badge
Timeline
Alliance Strategy and Operations Senior Associate
SAP, Pricewaterhouse Coopers
09.2022 - Current
Consulting Solutions Marketing Senior Associate
Pricewaterhouse Coopers
03.2021 - 09.2022
Executive Concierge
Pricewaterhouse Coopers
10.2018 - 03.2021
Account Manager
Catalina Marketing, Walgreens
09.2017 - 10.2018
Now SC Press
05.2017 - 08.2017
Student Strategic Marketer
Saint Leo University
01.2017 - 04.2017
Bachelor of Arts - Marketing
Saint Leo University