Antonella Rampone
Summary
Forward-thinking individual with 5 years of experience in media/advertising, skilled at discerning data and an analytical eye. Deft handler of media planning and detail-oriented. Experience with reporting and careful optimization of media spending and direct monitoring of media performance. Experienced in spearheading diverse projects, overseeing junior team members, and adept in delivering presentations.
Overview
6
6
years of professional experience
Work History
Senior Digital Media Planner
RPA
2018.03 - 2021.08
- Handled client-facing business opportunities, developing media plans for American Honda Motor across multiple lines of business (Multicultural and General Market)
- Developed detailed analysis reports on media leveraging multiple data platforms, presenting findings to clients bi-weekly
- Maximized strategic and tactical approaches by providing clients with data-driven media and spend optimizations
- Maintained daily internal status updates and provided weekly status updates to our clients
- Identified and monitored KPIs for social campaigns for Honda Stage program.
- Lead ad hoc reporting requests requested by management and clients collaborating with Analytics & Measurement team
- Collaborated with creative team on development of custom assets and content.
- Lead RFP process, planned and acquired media built media plans and presented recommendation to clients
- Oversaw digital billing processes and media reconciliation for digital partners.
Digital Media Planner
Starcom
2015.09 - 2018.03
- Assisted in the research and evaluation of publisher offerings to craft client recommendations in various industries
- Lead the team on-boarding process for client Home Entertainment team
- Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding.
- Prepared performance analysis reports on media properties, presenting findings to client weekly basis
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
Education
Master of Science - Finance
Regent's University London
London, UK12.2022
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
University of Central Florida
Orlando, Florida05.2015
Skills
- Languages: English - Native; Spanish - Fluent
- Technical Skills: CMI Level 7 Diploma in Strategic Management and Leadership Practice; Thomson Reuters Eikon Terminal; Database EViews; Microsoft Suite; Mediaocean Primsa; Google Analytics; Meta Business Manager
- Other Skills: Communication; Effective Prioritization and Time Management; Client Management; Repot Prep & Presentation; Campaign Implementation; Digital Media Plans; Strategic Recommendations
- Interests: Running; Hiking; Traveling; Reading; True Crime Podcasts; Fashion/Lifestyle (all things pop culture);
Volunteering Experience
Equine-Assisted Therapies of South Florida, Inc., Boca Raton, FL
Fall 2022 Session Sidewalker/Off-Side
- Acted as a Sidewalker, providing support and assistance to individuals during therapeutic horseback riding sessions.
- Collaborated with certified instructor to ensure a safe and positive experience for participants with diverse needs.
- Assisted in facilitating 10 therapeutic horseback riding sessions, positively impacting the well-being of participants.
Timeline
Senior Digital Media Planner
RPA
2018.03 - 2021.08
Digital Media Planner
Starcom
2015.09 - 2018.03
Master of Science - Finance
Regent's University London
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
University of Central Florida
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