Open To Work
ANTONELLA ROMAN
EVANS,GA
Summary
Brand Strategist and Creative Leader with over 10 years of experience developing purpose-driven brands and meaningful customer experiences. I integrate visual direction, storytelling, naming, and marketing strategy to build cohesive identities that connect emotionally and create real impact. Experienced in retail leadership, brand activations, and cross-functional collaboration, with a strong focus on human-centered communication and community building. Fluent in Spanish and English. Peruvian.
Overview
12
12
years of professional experience
Work History
Brand Manager
Lobo Foods
PERU
03.2022 - 10.2023
- Developed and launched a premium gourmet brand from concept to market.
- Led brand identity, packaging direction, and messaging strategy.
- Positioned the brand within the high-end artisanal food segment.
- Directed digital content and customer engagement strategies.
Founder & Brand Director
Cola De Lira Swimwear
PERU
10.2013 - 07.2021
- Built and scaled a pioneering swimwear brand focused on inclusive design and lifestyle branding.
- Directed brand identity, storytelling, and visual campaigns.
- Led social media strategy, influencer collaborations, and retail expansion.
- Managed creative production for editorial and commercial shoots.
Visual Manager
Gap Inc
PERU
03.2013 - 12.2016
- Led visual strategy across three retail stores in Lima, ensuring consistent execution of global brand standards and seasonal directives.
- Optimized store layout and product placement to enhance customer experience and support sales performance.
- Collaborated closely with the marketing team to plan and execute in-store events and public relations initiatives that strengthened brand image and customer engagement.
- Selected to participate in international visual leadership programs in New York, London, and Chile.
- Trained and mentored store teams to elevate brand presentation, visual consistency, and commercial impact.
Art Director
Galeria Magazine
PERU
01.2012 - 03.2013
- Curated seasonal collections, enhancing editorial direction and visual storytelling.
- Established partnerships with designers and brands to enhance magazine content offerings.
- Established strong relationships with media outlets, leading to regular coverage of product launches and other noteworthy happenings at the company.
Education
Diploma - Visual Merchandising & Brand Experience Workshop
GAP INC
NEW YORK & LONDONDiploma - Interior Landscaping & Decoration
LENPO
MEXICOMaster of Science - Digital Marketing
ESAN
LIMA, PERU11-2018
Bachelor - Communications
University of Lima
LIMA, PERU03-2009
Skills
- Brand Strategy & Positioning
- Visual & Verbal Identity Development
- Storytelling, Naming & Creative Copywriting
- Art Direction & Editorial Production
- Visual Merchandising & Space Design
- Content Strategy & Digital Marketing
- Team Leadership & Project Management
Accomplishments
- Built and positioned two brands from concept to market.
- Developed cohesive visual and verbal brand identities.
- Led multi-store visual strategy aligned with global standards (GAP).
- Directed high-impact editorial and commercial productions.
- Executed in-store brand activations in collaboration with marketing.
- Established strategic brand partnerships and collaborations.
Languages
English
Full Professional
Spanish
Native or Bilingual
Interests
Brand development within wellness and health-focused industries; human-centered communication and community building; purpose-driven businesses and conscious marketing; integrative health, nutrition, and lifestyle education
Timeline
Brand Manager
Lobo Foods
03.2022 - 10.2023
Founder & Brand Director
Cola De Lira Swimwear
10.2013 - 07.2021
Visual Manager
Gap Inc
03.2013 - 12.2016
Art Director
Galeria Magazine
01.2012 - 03.2013
Diploma - Visual Merchandising & Brand Experience Workshop
GAP INC
Diploma - Interior Landscaping & Decoration
LENPO
Master of Science - Digital Marketing
ESAN
Bachelor - Communications
University of Lima