Antonette Desiervo
Newton,NJ
Summary
Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations, and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.
Overview
15
15
years of professional experience
Work History
Marketing Coordinator
UVeye
08.2022 - Current
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Worked with graphic designers and writers to establish theme and tone for content.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Dealer Relations Manager
Adesa Auto Auction
08.2021 - 08.2022
- Managed team of 15 employees for Sales department.
- Alert Sales team to opportunities for future sales within Dealer clients.
- Partnered with departments and confirmed fulfillment of client needs.
- Assessed client needs and developed plans to adequately address current and future objectives.
- Fostered customer trust by addressing concerns and needs using targeted problem-solving.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Online Sale and Service Manager
ADESA
06.2016 - 06.2021
- Resolved customer complaints in professional and timely manner.
- Hired, trained and supervised team of service staff members to meet business goals.
- Developed and maintained positive relationships with customers to build rapport and trust.
- Monitored service staff performance and provided feedback for improvement.
- Managed a team of 6 employees.
- Maintained team productivity and quality of service by establishing and maintaining clear benchmarks.
- Analyzed service reports to identify areas of improvement.
- Implemented strategies to increase customer service satisfaction ratings.
- Developed department processes and procedures to boost customer satisfaction.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Managed senior-level personnel working in marketing and sales capacities.
Sales Auction Coordinator
Insurance Auto Auctions, IAA
01.2008 - 05.2016
- Oversaw planning of exhibitions, auctions and related auction activities.
- Worked with promotional department to detail advertising campaign for each auction.
- Assisted in hiring, placement and training for Lead Auctioneers and Bid Assistants.
- Met with appraisers to determine merchandise starting bid and final sale potential.
- Developed contracts outlining terms of consigner agreement and kept comprehensive files on each consignor's merchandise.
- Provided potential buyers and sellers with comprehensive information on auction house, services and policies and procedures.
- Confirmed merchandise was properly staged and presented during auction.
- Managed daily appointments and meetings with consignors to set auction terms, format and timelines.
- Assigned items into different categories, lots and specialty auctions to increase interest and sales.
Education
MBA - Business Administration
University of Phoenix
Tempe, AZ01.2023
Bachelor of Science -
University of Phoenix
Tempe, AZ05.2021
Skills
- Time Management
- Advertising Solution Development
- Marketing Analytics
- Staff Management
- Compliance Advisory
- Office Production Evaluation
- Biweekly Payroll Processing
- New Hire Training
- Employee Issue Resolution
- Policy Implementation
- Office Supplies and Inventory
- Schedule Management
- Office Procedures
- Sales Expertise
- Business Planning
- Project Management
- Team Leadership
- Team Coordination
- Crisis Management
- Product Development
- Budget Management
Accomplishments
Honoree of Woman in Remarketing 2023
Languages
Spanish
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
If you really look closely, most overnight successes took a long time.
Steve Jobs
Timeline
Marketing Coordinator
UVeye
08.2022 - Current
Dealer Relations Manager
Adesa Auto Auction
08.2021 - 08.2022
Online Sale and Service Manager
ADESA
06.2016 - 06.2021
Sales Auction Coordinator
Insurance Auto Auctions, IAA
01.2008 - 05.2016
MBA - Business Administration
University of Phoenix
Bachelor of Science -
University of Phoenix
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