Antonio Garcia
Chicago,IL
Summary
Accomplished Marketing Director with a proven track record at ROVA Productions, enhancing brand visibility and engagement through strategic marketing management and cross-functional team leadership. Spearheaded innovative campaigns and partnerships, achieving a notable increase in collaborative event revenue. Expert in premium spirits brand knowledge and omni-channel marketing strategies, driving significant market share growth and customer loyalty.
Overview
9
9
years of professional experience
Work History
Senior Associate Brand Manager
Le Colonial
01.2021 - Current
- Brand Growth: Achieved a 20% increase in market share for the restaurant’s exclusive cocktail menu by developing and implementing a targeted marketing strategy that enhanced brand visibility and customer engagement.
- Product Launch: Successfully launched a signature cocktail line, generating $1.5M in revenue within the first year and receiving industry awards for innovation and quality.
- Digital Engagement: Revamped the restaurant’s digital marketing strategy, leading to a 35% increase in online reservations and a 50% improvement in social media engagement through interactive campaigns.
- Partnership Development: Established collaborations with local distilleries for co-branded events, increasing brand exposure and contributing to a 15% rise in event attendance and engagement.
Marketing Director
Toloa Rooftop
01.2020 - 12.2022
- Elevated Brand Positioning: Developed and implemented a robust brand strategy that positioned Toloa Rooftop as the go-to destination for upscale dining and cocktail experiences, resulting in a 30% increase in customer foot traffic and earning recognition in local dining guides.
- Exclusive Spirits Partnerships: Fostered collaborations with premium spirits brands such as Dos Hombres and Maestro Dobel, launching exclusive tasting events and cocktail pairings that increased beverage sales by 25% and expanded the customer base.
- Signature Cocktail Program: Spearheaded the creation of a unique cocktail menu featuring Lalo Tequila and El Tequileno, generating $200,000 + in beverage revenue in the first year and receiving accolades from industry critics for innovation and quality.
- Engaging Digital Marketing: Executed targeted digital marketing campaigns that resulted in a 50% increase in online engagement, driving a 20% boost in reservations through compelling storytelling and visually captivating content across social media platforms.
Marketing Director
ROVA Productions
01.2016 - 12.2018
- Business Driver Analysis: Conducted monthly business performance analyses to identify key drivers and opportunities, leading to a 35% increase in campaign effectiveness through data-informed adjustments.
- Strategic Partnerships: Managed relationships with key liquor brands and event sponsors, successfully negotiating partnerships that resulted in a 50% increase in collaborative event revenue.
- Omni-Channel Strategy Development: Developed and implemented an omni-channel marketing strategy that enhanced brand visibility and engagement, achieving a 40% growth in overall audience reach across digital and traditional platforms.
- Trend Analysis and Innovation: Observed and analyzed emerging trends in the spirits industry, introducing innovative marketing tactics that increased campaign response rates by 25% and improved customer engagement.
- Cross-Functional Collaboration: Led cross-functional teams in project planning and execution, ensuring alignment with brand objectives and enhancing operational efficiency, which resulted in a 20% decrease in project delivery time.
Education
Bachelor of Science - Marketing
University of Texas Pan American
Edinburg, TX12.2014
Skills
- Strategic Marketing Management
- Event Planning & Execution
- Omni-Channel Marketing Strategy
- Premium Spirits Brand Knowledge
- Customer Engagement & Loyalty Programs
- Market Research & Competitive Analysis
- Cross-Functional Team Leadership
- Budget Management & Financial Analysis
Languages
Spanish
Native or Bilingual
Timeline
Senior Associate Brand Manager
Le Colonial
01.2021 - Current
Marketing Director
Toloa Rooftop
01.2020 - 12.2022
Marketing Director
ROVA Productions
01.2016 - 12.2018
Bachelor of Science - Marketing
University of Texas Pan American
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