Antonio Huerta

Managed the Sales Teams over the three states in the Red River region. Responsibilities included setting budgets, creating cemetery development plans, establishing annual sales goals for each location and managing team performance. Partnered with Operations counterparts to ensure that both sides of business maintained a healthy profit margin.

Additional Duties and Achievements

• Oversee daily operations and employ outstanding sales tactics for smooth service delivery and elevated customer satisfaction. Recognize areas for improvement and devise focused sales plans to boost company revenues. Achieve breakthrough sales results by creating unique client incentive programs, market share analysis and customizing sales approaches to target maximizing growth potential in diverse market segments.
• Foster an engaging culture, optimize team performance through training and ensure consistency in the sales process to deliver outstanding results and exceptional customer experiences.
• Work closely with the marketing team and location leadership to develop community events, promotional materials and campaigns that effectively communicate the value of the company’s products and services. Cultivate and nurture strong relationships with clients, community partners, and key stakeholders for business growth and success.
• Demonstrated exceptional skills in negotiation, client retention, budgeting, and strategic planning, while leading teams to achieve record-breaking performance through innovative processes and value creation.
• Implemented robust sales policies, practices, and CRM standards, assessing and improving sales performance and location revenue through creative sales approaches and a keen understanding of customer perception.
• The Red River Sales teams produced the most Mariner’s Award winners for 3 consecutive years.
• Mentored and developed over 10 managers, navigating various challenges while increasing staff size and overseeing branch renovations, leading to significant growth in the cemetery and funeral sales

Recruit, hire and develop a team of licensed Sales Counselors at the highest volume funeral home and cemetery core location in the DFW Market. The main focus is to ensure that the Sales team’s performance is optimal in order to meet production expectations and that we service all of our clients with our company’s core values in mind.

Key Accomplishments:

• 5 Years of Year over Year Sales Production Increase
• Sales results lead to new construction of Funeral Home – Opened in 2019
• Lead Cemetery Development Projects to create high level inventory options
• Sales Manager of the Year – Century Club
• Century Club Trip Winner 2015, 2017 and 2019
• Peak Performers National Trainer
• Created and organized the first Day of the Dead event that was implemented throughout the DFW Market
• National Sales Manager Training Program Speaker and Trainer

• Assist families with the selection and purchase of funeral services and cemetery property
• Licensed to sell pre-need funeral prearrangement life insurance
• Arrange and present informational seminars for local organizations and prospective clients
• Develop sales leads through personal contacts, telephone solicitation activity and group marketing activities.

• Manage complex transactions from start to completion
• Proactively identify trends, weaknesses, and advise management in product selection
• Prioritize multiple tasks in an expedient manner to meet customer deadlines while ensuring accurate delivery of transaction
• Consistently manage the high demands of the assigned client portfolio
• Coordinate the on-boarding process to ensure smooth transition from prospect to client.