Summary
Overview
Work History
Education
Skills
Details
Country
Personal Information
References
Languages
Timeline
Generic

Antonio Obando

Miami,United States

Summary

A Nicaraguan-American marketer/E-commerce developer with a passion for AI and engagement strategies. Fascinated by social media, graphic design, and e-commerce, specializing in honing marketing skills over years of experience. Known for developing effective strategies that engage and convert target audiences. Dedicated to finding innovative ways to drive growth while balancing the art and science of marketing.

Overview

6
6
years of professional experience

Work History

Marketing and E-commerce Specialist

MV Communications Group
06.2021 - Current
  • Managed team of marketing and design professionals to develop and execute marketing campaigns.
  • Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives.
  • Created successful brand that innovated Latin American Market with its eCommerce platform and payment gateway, competing with major retailers within one year.
  • Managed multiple social media accounts across different platforms such as Facebook, Instagram, TikTok, LinkedIn.
  • Created successful marketing campaigns to increase brand awareness and engagement to customers in Guatemala.
  • Managed international relationships with Developers, Designers, and Marketing Specialists worldwide in collaboration with brands such as HONOR, HUAWEI, Cargo Express, etc.
  • Established and maintained e-commerce website to promote and sell products.
  • Developed successful online sales operations from scratch by establishing and following strategic vision, mission, and operational plans.
  • Improved monthly sales with successful marketing, sales, and customer relations approaches.
  • Implemented marketing campaigns to increase customer engagement and sales.
  • Boosted online sales by implementing effective SEO strategies and optimizing product listings.
  • Analyzed website data using Google Analytics, identifying areas for improvement and implementing necessary changes.
  • Collaborated with customer service team to address e-commerce inquiries, providing timely resolutions and ensuring customer satisfaction.
  • Conducted regular competitor analysis to stay informed of industry trends and maintain a competitive edge in the marketplace.
  • Managed social media advertising campaigns to drive brand awareness, engagement, and online sales growth.
  • Contributed to content creation efforts for product descriptions, blog posts, and newsletter updates that improved organic search rankings.
  • Collaborated with web developers on site redesigns to optimize visual appeal while maintaining ease of use for customers.
  • Participated in ongoing professional development opportunities within the e-commerce industry, applying new knowledge to improve existing processes and strategies.

Freelance ECommerce Developer

Fiver
06.2018 - Current
  • Developed an API that integrated the website with a third-party eCommerce platform, allowing for seamless order processing
  • Developed a custom eCommerce platform for a client that included features such as product filtering and user reviews
  • Developed a secure authentication system that met industry standards for data protection and privacy
  • Developed custom websites for small to large companies exceeding expectations in short periods of time.
  • Enhanced user experience by developing and implementing responsive web designs.
  • Streamlined code for faster load times and improved website performance.
  • Collaborated with cross-functional teams to ensure seamless integration of new features.
  • Reduced development time by creating reusable code libraries for future projects.
  • Designed intuitive user interfaces, resulting in increased customer satisfaction and engagement.
  • Mentored junior developers, fostering a collaborative learning environment and supporting professional growth.
  • Contributed innovative ideas during brainstorming sessions, driving project success through creative problem solving.
  • Adapted quickly to new technologies and programming languages, enhancing overall team productivity.
  • Continuously updated skills through training courses, workshops, and self-study—staying current on industry trends and emerging technologies.
  • Designed, developed, and implemented software applications for website based on analyzed requirements and understanding of industry technical standards.
  • Designed customized solutions for proposals to potential customers.
  • Documented technical workflows and knowledge to educate newly hired employees.

E-commerce Specialist

International Beauty Exchange, LLC
03.2018 - 05.2021
  • Developed an e-commerce platform that integrated with payment gateways and enabled customers to purchase products online
  • Created and managed e-commerce activities that resulted in an 85% increase in online sales
  • Boosted online sales by implementing effective SEO strategies and optimizing product listings.
  • Managed inventory levels for accurate stock-keeping, reducing backorders and maintaining customer satisfaction.
  • Streamlined order fulfillment processes, enhancing efficiency and reducing shipping timeframes.
  • Coordinated with marketing team to create successful promotional campaigns, driving traffic and increasing conversions.
  • Analyzed website data using Google Analytics, identifying areas for improvement and implementing necessary changes.
  • Implemented A/B testing on website elements, improving user experience and increasing conversion rates.
  • Measured and analyzed web site usage data to maximize search engine returns and refine customer interfaces.
  • Implemented marketing campaigns to increase customer engagement and sales.
  • Improved monthly sales with successful marketing, sales and customer relations approaches.
  • Analyzed customer feedback to identify areas of improvement in online shopping experience.
  • Tested website features and functionality for optimal performance.
  • Monitored trends in online retail to identify new opportunities for growth.
  • Created promotional campaigns to boost sales and drive customer loyalty.
  • Developed a responsive website for a major e-commerce company that increased user engagement by 56%
  • Implemented an e-commerce system that increased total sales.

Education

Associate Degree in Business Administration / Pathway to Digital Marketing -

Miami Dade College
Miami, Florida
05.2023

Social Media Analysis & Optimization -

Coursera - META
04.2023

Social Media Marketing -

Coursera - META
03.2023

Social Media Advertising -

Coursera - META
03.2023

Social Media Management -

Coursera - META
02.2023

Skills

  • Digital Marketing
  • Meta Social Media Management
  • Social Media Marketing Strategy
  • Meta Social Media Ads
  • Graphic Design
  • Branding
  • Content Creation
  • Microsoft Office
  • E-commerce Management
  • E-commerce Development
  • Artificial Intelligence
  • Agile Project Management
  • Search Engine Optimization
  • Google Analytics
  • Time Management
  • Reliability
  • Logistics Coordination
  • Adaptability and Flexibility
  • Problem-solving abilities
  • Teamwork and Collaboration
  • Attention to Detail
  • Organizational Skills
  • Brand Development
  • Performance reporting
  • Digital Marketing Strategy

Details

Miami, Florida

Country

United States

Personal Information

Title: DIGITAL MARKETING

References

  • Dali Gould, International Beauty Exchange, +1 (954) 612-3691
  • Carlos Veas, MV Communications Group, +1 (786) 246-5678

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

Marketing and E-commerce Specialist

MV Communications Group
06.2021 - Current

Freelance ECommerce Developer

Fiver
06.2018 - Current

E-commerce Specialist

International Beauty Exchange, LLC
03.2018 - 05.2021

Associate Degree in Business Administration / Pathway to Digital Marketing -

Miami Dade College

Social Media Analysis & Optimization -

Coursera - META

Social Media Marketing -

Coursera - META

Social Media Advertising -

Coursera - META

Social Media Management -

Coursera - META

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Antonio Obando