Antonio Soda
Miami,FL
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
28
28
years of professional experience
Work History
Regional Head Vertical Market Industrial, Americas
DB Schenker
06.2021 - Current
- Managed senior-level personnel working in GAM and RAM capacities.
- Developed comprehensive regional strategies to boost market penetration and increase brand visibility.
- Enhanced regional sales performance by leading cross-functional teams to strategically target growth opportunities.
- Fostered strong relationships with key stakeholders to drive regional initiatives and enhance collaboration.
- Streamlined and monitored quality programs to alleviate overdue compliance activities.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Revenue growth 2020-2023 of 66% for the vertical market in charge in the Americas region from MEUR 195 to MEUR 294.
- Record revenue numbers achieved during the coronavirus pandemic of MEUR 401 for 2021 and MEUR 664 on 2022.
- Contribution from the vertical market in charge for 35% of the overall company revenue generated in the LATAM region Year-to-Date November 2024.
Chief Commercial Officer, Mexico
DB Schenker
12.2014 - 05.2021
- Enhanced market presence by increasing the proximity to the customer base throughout the nation and developing innovative strategies.
- Spearheaded cross-functional teams to achieve organizational objectives.
- Expanded business opportunities by assigning the right resources for the right sales channel.
- Developed one of the highest performance commercial teams in the freight forwarding industry nationally with 60+ professionals distributed in 4 different sales channels: Telesales, Field Sales, Route Development Management, and Key Account Management.
- Contribution to an exponential revenue growth of 301% from TMXN 1,293,606 on 2014 to TMXN 3,899,199 (MEUR 175) on 2020.
- Contributed to be awarded as the best medium sized country in the network for 2 years in a row on 2017 and 2018.
- Directed sales strategies to maximize profitability and market share.
- Established key performance indicators to measure success and guide improvements.
- Elevated company profile by participating in industry conferences and events.
- Fostered a culture of continuous improvement, encouraging feedback and innovation.
- Championed a customer-centric culture within the organization, enhancing overall customer satisfaction levels.
- Collaborated with senior management to improve overall customer experience and increase profitability.
- Established rigorous performance metrics to effectively measure commercial activities and optimize results.
- Recruited, mentored, and supported high-performing members of the Sales team.
- Boosted sales revenue by implementing strategic marketing initiatives and cultivating strong client relationships.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
National Sales Head, Mexico
UTi Worldwide (DSV A/S)
10.2013 - 12.2014
- Developed comprehensive sales training programs to enhance team performance.
- Improved regional market penetration with targeted sales campaigns.
- Boosted client retention by fostering strong relationships with key accounts.
- Analyzed market trends to identify new opportunities for growth.
- Increased revenue by spearheading national sales initiatives and strategies.
Sales Director, Mexico
Transplace
07.2012 - 09.2013
- Directed sales team to achieve revenue goals and surpass performance benchmarks.
- Improved client retention by implementing personalized account management practices.
- Increased profitability with effective cross-functional collaboration and streamlined sales processes.
Marketing & Sales Head
DHL Global Forwarding
10.2007 - 01.2012
- Achieved consistent revenue growth from MEUR 85 on 2007 to MEUR 150 on 2011 by directing efforts towards high-opportunity accounts and industries.
- Collaborated cross-functionally to align marketing strategies with overall business objectives, ensuring cohesive messaging across all channels.
- Fostered a culture of continuous improvement within the marketing and sales teams, promoting innovation and best practices sharing.
- Created comprehensive sales training programs, empowering team members to excel in their roles and contribute to company growth and become one of the highest performance and motivated team in the freight forwarding industry in Mexico.
- Optimized sales processes with streamlined customer relationship management strategies.
- Implemented data-driven decision-making processes, analyzing metrics to refine marketing efforts and drive results.
- Coordinated public relations efforts including press releases which garnered significant media coverage.
National Sales Head
Kuehne + Nagel
01.2007 - 09.2007
- Set ambitious yet achievable targets for the sales team, motivating individuals to reach their full potential through clear communication of expectations and regular performance reviews.
- Analyzed competitors'' strategies and offerings to identify areas of opportunity or differentiation in the marketplace.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Sales Manager
Kuehne+Nagel
01.2004 - 12.2006
- Opened new commercial offices in Queretaro, Puebla and Toluca.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Developed comprehensive product knowledge among team members, enabling tailored solutions for clients'' specific needs.
- Secured lucrative contracts with major accounts, leveraging strong negotiation skills and deep industry knowledge.
- Exceeded sales team targets consistently, through strategic planning and execution of targeted sales initiatives.
Area Sales Executive
Expeditors International
06.2001 - 12.2003
- Optimized sales pipeline by effectively managing leads, inquiries, and follow-ups, resulting in higher conversion rates.
- Delivered compelling product presentations to prospective customers, leading to successful closing of deals.
- Negotiated favorable terms with clients, optimizing profitability while maintaining customer satisfaction.
- Achieved the President's Club top 9 ranking on 2002 and the top 2 ranking on 2023 for Sales Executives globally.
Logistics Coordinator
Expeditors International
06.1998 - 05.2001
- Implant at Jaguar Cars North America headquarters coordinating all spare parts import and export shipments in the US, Canada and Mexico, reporting to the Logistics Manager.
- Coordinated the shipments of vehicles from the USA into Mexico and the Caribbean.
- Shipped after market spare parts to the Jaguar cars dealerships in Mexico under a just in time system without a local country distribution center.
- Contributed for Jaguar Cars Mexico to receive the J.D. Edwards award for best aftermarket service to the luxury cars segment in Mexico.
Sales Executive
Expeditors
06.1997 - 06.1998
- One of the first two Sales Executive pioneers for Expeditors in Mexico.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Expanded market share with strategic territory planning and targeted prospecting.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Enhanced client satisfaction, providing exceptional after-sales support and maintaining regular communication.
Education
Bachelor of Science - International Business/Trade/Commerce
Tecnologico De Monterrey (ITESM)
Monterrey, Mexico06-1995
Skills
- Freight Forwarding
- Air Freight
- International Logistics
- 3PL
- Ocean Freight
- Land Transportation
- Transportation Management
- Commercial Teams Leadership
- Budget Management
- Global Accounts Management
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Intermediate (B1)
Portuguese
Elementary (A2)
Timeline
Regional Head Vertical Market Industrial, Americas
DB Schenker
06.2021 - Current
Chief Commercial Officer, Mexico
DB Schenker
12.2014 - 05.2021
National Sales Head, Mexico
UTi Worldwide (DSV A/S)
10.2013 - 12.2014
Sales Director, Mexico
Transplace
07.2012 - 09.2013
Marketing & Sales Head
DHL Global Forwarding
10.2007 - 01.2012
National Sales Head
Kuehne + Nagel
01.2007 - 09.2007
Sales Manager
Kuehne+Nagel
01.2004 - 12.2006
Area Sales Executive
Expeditors International
06.2001 - 12.2003
Logistics Coordinator
Expeditors International
06.1998 - 05.2001
Sales Executive
Expeditors
06.1997 - 06.1998
Bachelor of Science - International Business/Trade/Commerce
Tecnologico De Monterrey (ITESM)
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