Antonio Taylor
Digital Marketing Professional
Rosemount,MN
Summary
Self-motivated professional successful in seizing viable opportunities for expansion and innovation in Digital Marketing. Offering 10 year background in driving online traffic, digital marketing strategies, building brand awareness, reputation management and online presence through a combined social media and online ad strategy that shows results. Experienced in leading and supervising team of 5 employees.
Overview
5
5
years of post-secondary education
12
12
years of professional experience
Work History
Founder/Owner
Drip Cypher Apparel
Minneapolis, MN
01.2020 - Current
- Founded and Designed t-shirt brand on the premise of doing it “for the culture.” Created brand inspired by my online brand and persona.
- Created apparel brand using e-commerce platform Shopify.
- Built and developed Drip Cypher website and complete branding, including logo.
- Manage all marketing and social media, including search engine optimization, and Facebook ads.
- Write company blog posts.
- Designed every t-shirt.
- Manage analytics and reporting with Google Analytics.
Founder/Owner
Tony Taylor Design LLC
Saint Paul, MN
01.2013 - Current
- Specializing in WordPress site design and development of all website types, such as basic sites up to e- commerce and membership sites.
- Proficiency in using SEO, SEM, PPC, and Facebook ads to drive traffic to completed websites.
- Create, execute, consult, and manage campaigns in Influencer, Brand, and Affiliate Marketing for myself and, individuals and small businesses.
- This includes building an audience on social media channels to market to and drive traffic to brands and products by way of influence for various businesses online Proficiency in creating and managing content, such as blogs, photo, and video.
- Website design and development primarily in WordPress.
- Website maintenance and updates.
- Design and build new websites for clients.
- Ongoing website maintenance.
- Consulting and training on how to self-manage some website features and functions.
Marketing and Events Coordinator
Apple Autos
Apple Valley, MN
12.2018 - 03.2019
- The Marketing and Events Coordinator reports to the Marketing Director to Support Marketing and Events for all Apple Autos locations.
- This position's primary focus is to support the effective execution of the Apple Autos customer experience through marketing campaigns and events.
- The Marketing and Events Coordinator has the overall responsibility to execute and support initiatives within Marketing in three major facets; Customer Generation, Customer Management and Customer Development.
- This position’s primary focus is to support the effective execution of the Apple Autos customer experience.
- Assist Marketing Director with effective execution of Marketing Plan for each month/quarter with store management.
- Collaborate with store management on Marketing offers to increase customer retention, sales volume, RO volume and new customer conquest opportunities.
- Marketing Calendars.
- Coop: Submit campaigns to Manufacturer compliance and/or Coop department.
- Store invoicing with support of Marketing Director.
- Marketing and Event campaign ROI Reports.
- Manage each store’s online reputation utilizing one unified platform with proper KPI reporting.
- Update website content on all Apple Autos websites.
- Implement Sales Events for all Apple Autos locations.
- Implement all Community related events and sponsorships.
Digital Marketing Manager
Jeff Belzer's
Lakeville, MN
06.2014 - 06.2017
- Direct and oversee all marketing efforts for the dealership except for tv and radio.
- Managed all budgets and spends for the marketing department.
- Managed all 3rd party vendor relationships.
- Directed and managed all marketing events on and offsite.
- Directed and created all company branding on and offline through the marketing department and ad agency.
- Directed, managed, and maintained all company online properties.
- Directed vendors on online properties and the development of online properties.
- Directed and managed website traffic in-house and through third parties using Facebook Ads, Twitter Ads, SEO, and SEM.
- Worked with and reported to upper management KPI's and budgets monthly and yearly.
- Directed and managed the company's social media marketing through Facebook, Twitter, Instagram, and Pinterest.
- Directed and managed the marketing department with a team of 3 to execute my marketing strategies that aligned with company sales goals.
- Create a digital strategy monthly.
- Increased customer engagement through social media.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
Education
Certificate - Digital Marketing Specialization
University Of Illinois At Champaign
Online 01.2018 - Current
Associate of Business Administration - Business Administration And Management
Bryant And Stratton College
Getzville, NY 05.2005 - 05.2007
Quote
If you really look closely, most overnight successes took a long time.
Steve Jobs
Skills
Consulting
Search Engine Optimization
Marketing
Coaching and mentoring
Search Engine Management
PPC Ads
WordPress
Google Ads
Google Analytics
Facebook Advertising
Pinterest Advertising
Social Media Marketing
Email Marketing
Content & Brand Strategy
Content Writing
Project Management
Timeline
Founder/Owner
Drip Cypher Apparel
01.2020 - Current
Marketing and Events Coordinator
Apple Autos
12.2018 - 03.2019
Certificate - Digital Marketing Specialization
University Of Illinois At Champaign
01.2018 - Current
Digital Marketing Manager
Jeff Belzer's
06.2014 - 06.2017
Founder/Owner
Tony Taylor Design LLC
01.2013 - Current
Associate of Business Administration - Business Administration And Management
Bryant And Stratton College
05.2005 - 05.2007