Antonio Wolffenbuttel

Spearhead company's first-ever participation at industry trade show. Supervise booth production and sales team preparation. Leverage Coda to record and track associated efforts and metrics. Assist in-house creative agency team with production scheduling and resourcing by converting internal procedures and requirements into templates/features in coordination with Smartsheet software installation consultant. Utilize Lucid Chart to create swim lane diagrams and provide materials for process rollout and acceptance.

• Organized and executed multi-million-dollar revenue-driving marketing campaigns, including more than 1,000 assets in collaboration with brand, creative, and performance marketing professionals.
• Proved importance of conferences and events in company's marketing strategy as well as created new go-to- market process for internal creative team.
• Developed OKRs for B2B marketing team and cooperated with team members and leadership to assure alignment and practicality.

Established and supervised brand evolution program, including brand strategy, identity, and architecture. Delivered frequent updates and escalated risks to director and VP-level stakeholders. Directed large cross-functional project teams with complex and challenging projects. Resolved conflicts between team members and other issues. Managed all elements of projects in order to ensure attainment of strategic goals.

• Devised and implemented communications plan for socialization and roll-out of new brand strategy to more than 100 worldwide stakeholders across numerous teams in direct collaboration with VP of marketing.
  
• Provided an award-winning web experience by overseeing website design and development efforts, encouraging cross-agency collaboration, and conducting internal creative and technical assessments.
• Managed $1M budget as well as developed and deployed website update process and ticketing system, enabling cross-functional teams to effortlessly update and administer online content.
  
• Recognized as 2020 Webby Award Honoree in two categories: “Best Home/Welcome Page” and “Best Use of Photography”.
  

• Designed cross-agency collaborative operating model and streamlined processes for brand creative and web design review and monitoring.
  
• Transformed company's brand guidelines from out-of-date 100-page PDF to user-friendly online experience.
  
• Established brand identity by managing whole project lifecycle.
  

• Created project management plans, including work breakdown structures, timetables, budgets, and communication management plans for print, digital, and video projects for company's portfolio of brands.
  
• Collaborated with brand, sales, and creative teams, gathered feedback, and provided guidance to generate top- performing video content for B2B and consumer audiences.
  
• Achieved positive feedback from clients for performance excellence.