Anu Arumugam
Social Media Coordinator
Pasadena ,CA
Summary
Master's degree graduate with 4+ years of experience in social media, marketing, content creation, data analysis, and writing. Additional skills include exceptional communication, collaboration, and problem-solving abilities.
Overview
7
7
years of professional experience
Work History
Social Media Coordinator
Self-Realization Fellowship
07.2019 - Current
- Develop and execute social media strategies that align with goals and drive traffic to website
- Curate and manage monthly content calendars, monitor social media channels, and respond to comments and direct messages from followers to increase engagement
- Monitor analytics, track key performance indicators (KPIs), and provide reports on the effectiveness of campaigns across Facebook, Instagram, and Twitter social media platforms
- Create paid advertising campaigns to promote content to a global audience and build awareness, using Facebook Ads.
New Release Marketing MBA Intern
Twentieth Century Fox
03.2018 - 06.2018
- Supported Global Digital Accounts department with promotions, product pricing spreadsheets, and identification of calendar opportunities to promote movie and television show catalog.
Graduate Teaching Assistant
University of California - Riverside
09.2017 - 06.2018
- Taught 6 discussion courses, supervised exams, and evaluated undergraduate business students on written reports, class presentations, and group projects.
Digital Client Marketing MBA Intern
Twentieth Century Fox
06.2017 - 09.2017
- Assisted in selection of movie and television content from Home Entertainment and DreamWorks catalogs for Apple iTunes and Sony sales.
Education
Master of Business Administration -
University of California - Riverside
12.2018
Bachelor of Arts -
University of Michigan - Ann Arbor
12.2013
Skills
- Social Media Management
- Brand Development and Awareness
- Content Strategy
- Graphic Design
- Digital Marketing
- Public Relations
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Social Media Coordinator
Self-Realization Fellowship
07.2019 - Current
New Release Marketing MBA Intern
Twentieth Century Fox
03.2018 - 06.2018
Graduate Teaching Assistant
University of California - Riverside
09.2017 - 06.2018
Digital Client Marketing MBA Intern
Twentieth Century Fox
06.2017 - 09.2017
Master of Business Administration -
University of California - Riverside
Bachelor of Arts -
University of Michigan - Ann Arbor
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