Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

Anu Reed

SAINT LOUIS,MO

Summary

Anu is a passionate, multilingual Digital Marketing, Social Media Management, and Graphic Design professional offering over 8 years relevant experience creating, implementing, and optimizing marketing strategies both paid and organic media. She comes to the team with experience performing graphic design of logos, digital ads, social media management, website, video editing and photograph content in Adobe Creative Suite (Photoshop, InDesign, Illustrator) AI creators, Meta AR, Google Analytics and Sprinklr Organic social media of Bayer Crop Protection US, studies the data of Bayer Crop Protection US social media, SEO strategy, designs digital and physical marketing materials, analyzes importing of asset uploads to DAM, setting deadlines, and managing expectations for social media content roll-out. She also has hands-on experience running regular monthly and quarterly editorial social media calendars. Anu also has a proven record of attention to detail and ability to prioritize workloads and create a friendly work environment for her colleagues. Knowledgeable with background in developing and implementing successful marketing strategies. Proven ability to increase brand awareness through targeted campaigns and innovative social media content. Demonstrated proficiency in market research and data analysis to drive informed decision-making.

Experienced with marketing strategy development, campaign execution, and analytics. Utilizes data-driven insights to optimize marketing efforts and improve ROI. Track record of creating engaging content that resonates with target audiences and drives brand growth. Known for focus on team collaboration and achieving results, adaptable to changing market needs. Proficient in digital marketing strategies, campaign management, and brand positioning, valued for reliability and innovative approach. Experienced with digital marketing strategies, campaign management, and brand development. Utilizes data-driven insights to optimize marketing efforts and drive business growth. Track record of fostering team collaboration and achieving measurable results in dynamic environments.

Overview

11
11
years of professional experience

Work History

Senior Marketing Specialist

Bayer Crop Science
02.2022 - Current
  • Build and maintain organic social media platforms.
  • Oversee paid media via Sprinklr, deploy paid media, write copy captions and community management of Bayer Crop Protection U.S Facebook and X pages.
  • Analyze and present campaign performance and communicate to relevant stakeholders.
  • Increased Bayer Crop Protection's Facebook and X followers by 19.4% over 2 years.
  • Created viral posts across platforms and gained over 2,000,000 views in the farming industry.
  • Manage and build regular quarterly and annual editorial organic social media calendars.
  • Create and design social media paid and organic campaigns, creatives, banners, graphs, postcards, stickers, PowerPoint, cover art, album art, product sell sheets and portfolio logos, GIFs, FB, and Instagram filters, social creatives, and the brand’s look and feel in Adobe Illustrator and InDesign.
  • Designed the internal E.L.Y logo, which is seen globally, and the Agronomy on the Go Podcast logo, which viewed by over 100,000 employees.
  • Coordinate content across teams to ensure to create a consistent end-to-end experience for our audiences on social media.
  • Re-edit and evaluate existing content and recommend changes and edits to meet brand guidelines and content standards.
  • Editing/Creating high-level videos for internal and external audiences in CapCut, TikTok and Adobe After Effects.
  • Attend high-level senior meetings, present with the agency, and contribute to national campaigns at Bayer, such as Trivolt, Vios FX, E.L.Y. Ai, and Agronomy on the Go Spotify Podcast.
  • Data analyzing the Digital Asset Management system (DAM) AEM tags and names, and ensuring contents are uploaded appropriately.
  • Expert at new marketing advertising tools such as ChatGPT, Canva, Google Analytics, AI Creations, and Meta AR studio.
  • Develop KPI sheets for the annual senior manager meetings.
  • Implement fresh and trending ideas for upcoming releases, campaigns, content development, and projects.
  • Upload, Edit, and Name content in Seismic and Adobe Experience Manager (AEM cloud) DAM.
  • Increased brand awareness by developing and implementing targeted marketing campaigns.

Social Media Manager/Graphic Designer

Kid Nation
04.2020 - 04.2022
  • Build and maintain social media platforms, amassed 120K followers in one year.
  • Manage regular monthly and quarterly editorial social media calendar.
  • Work underneath Chris "Ludacris" Bridges and create content in Adobe Creative Suite used for the foundation website and social media.
  • Actively contribute to the brand community by responding to direct messages and engaging with customer comments, leading to a 46K+ increase in social followers across Instagram and Facebook.
  • Recommend new platforms and marketing social media strategies and has grown TikTok platform following to 65K in 6 months.
  • Lead LinkedIn Campaign Management for 2 years.
  • Brought 1M audience monthly on Pinterest.
  • Led campaigns for releases, including a single that reached 8 million plays on Instagram and TikTok.
  • Design album covers for branding purposes (featured with Delta Airlines and the Ellen DeGeneres Show).
  • Report social media insights and SEO results to the leadership team and execute changes that have improved engagement by 55%.
  • Manage a group of graphic designers and email marketers, setting deadlines, and managing expectations for social media content rollout.

Social Media Influencer

Freelance
01.2015 - 01.2022
  • Created an influencer account on Instagram, Facebook, and TikTok and gained a total of 20K followers.
  • Manages ANUQN social media platforms both paid and organic media.
  • Worked with brands such as Dunkin Donuts, YITTY, SHEIN, Nopeet, and Just Water.
  • Produced relevant product content to reach target customers.
  • Established credibility on social media and persuaded others by authenticity and reach.
  • Built relationships with other brand ambassadors and influencers to assist in social media strategy.

Photographer/Videographer/Graphic Designer/Model

Freelance
01.2016 - 02.2021
  • Photographs and collaborates with Verizon Media (work has been featured in HiOmaha magazine).
  • Models for Golden Gems Pride Collection of 2024 billboard by highway i-64.
  • Records and photographs of promotional material which has been released on social media platforms.
  • This includes: PeacefulRoads CBD brand commercial, Soft Glas performer photographs, Orisa Organics logos, and animated event flyers for the Somalia Show.

Photographer/Graphic Designer

ANUQN
03.2016 - 01.2021
  • Used Photoshop to create social media posts highlighting the company’s mission, products, and culture.
  • Served as the main line of communication for interactions with consumers on social media, as well as any online complications.
  • Graphic-designed logos, website, and photograph content in Adobe Creative Suite.

Education

Bachelors of International Studies - International Studies Concentrated on Business and Management

University of Nebraska At Omaha
Omaha, NE
05.2017

Skills

  • Adobe Suite, Photoshop, ChatGPT, AI generative fill, InDesign, Illustrator, Lightroom, Google Analytics, Procreate, Meta-AR Studio, Hootsuite, Canva, MS Office Suite, Sprinklr, CapCut, Social Media Platforms (Facebook, Instagram, TikTok, YouTube, Twitter, Pinterest), Fluent in Mongolian, English, and basics in the Russian language, etc
  • Fun and Energetic
  • Social media management
  • Digital marketing
  • Customer research
  • Analytics and SEO
  • Business development
  • Campaign management
  • Graphic design
  • Time management
  • Sales expertise
  • Copywriting
  • Project management
  • Campaign development
  • Promotional planning

Languages

Mongolian
Native or Bilingual
English
Full Professional
Russian
Elementary

Timeline

Senior Marketing Specialist

Bayer Crop Science
02.2022 - Current

Social Media Manager/Graphic Designer

Kid Nation
04.2020 - 04.2022

Photographer/Graphic Designer

ANUQN
03.2016 - 01.2021

Photographer/Videographer/Graphic Designer/Model

Freelance
01.2016 - 02.2021

Social Media Influencer

Freelance
01.2015 - 01.2022

Bachelors of International Studies - International Studies Concentrated on Business and Management

University of Nebraska At Omaha