Anupom Acharjee Saikot

Analytical and detail-oriented professional with a Master's degree in Marketing Analytics and Insights from Wright State University, seeking an entry-level position as a Data Analyst or Marketing Analyst. Proficient in SQL, Power BI, Tableau, and Excel, with a strong background in data analysis, visualization, market research, and campaign evaluation. Excited to apply expertise in driving data-driven decision-making and developing effective marketing strategies. Hands-on experience in the FMCG industry, specifically in sales, retail, and brand planning management.

• Achieved 11% sales growth within the first year, consistently exceeding quarterly sales targets.
• Increased market share by 4% through effective sales strategies and team management.
• Expanded distribution network , improving product availability in underrepresented areas.
• Led a high-performing sales team , enhancing team efficiency by 13% through targeted training and mentorship.
• Executed successful promotional campaigns , in collaboration with marketing, boosting customer engagement and brand visibility.
• Reduced operational costs by 12% by streamlining sales operations and optimizing supply chain processes.
• Recognized 5 times as Best Territory Manager and 3 times as Best Area Sales Head for outstanding performance and leadership.

Project Ariel- At Procter & Gamble, I was instrumental in launching Ariel Detergent in Bangladesh, conducting detailed market analyses, and executing extensive fieldwork across various regions. My direct interactions with distributors led to a notable 24% rise in engagement, playing a key role in Ariel's successful market establishment.

Axiata X Airtel- As part of a collaborative effort at Axiata Group, I contributed to a strategic alliance with Airtel, focusing on network integration for enhanced customer access. Working closely with the team, my role centered on market analysis and understanding customer needs, which played a crucial part in delivering a successful, unified service experience and strengthening brand positioning in the telecom industry.

• China-Bangladesh Youth Camp, Acquired cross-cultural insights. Key for international marketing analytics in the Chinese market., Yunnan University, China, 2019
• Digital Marketing Workshop, Specialized in data-driven digital-media planning and buying strategies.
• Kickoff Leadership Workshop, Developed leadership skills in data centric youth networking event.

Marketing Analytics

University of Virginia - Darden School of Business Issued Jun 2020.

Credential ID- Q6WBM6PGS7HE

Introduction to Data Analysis Using Excel Introduction to Data Analysis Using Excel

Rice University - Jones Graduate School of Business,

Issued May 2020.

Credential ID - 6JYP3FGXBVVX