ANUPRITA GADRE
Troy,USA
Summary
Dynamic Digital and Omnichannel Manager with a proven track record at Maserati North America, driving over $2 million in revenue through innovative marketing campaigns. Expert in SEO optimization and customer journey mapping, leveraging data analysis to enhance lead generation and conversion rates. Adept at training teams and fostering collaboration for impactful results.
Overview
17
17
years of professional experience
Work History
Digital, Omnichannel, CRM Manager
Maserati North America (Stellantis)
Detroit, MI
07.2020 - Current
- Created and managed online pre-sale portal and payment process for the launch of the Maserati Grecale SUV. Generated USD 500K+ in pre-booking cash and 1060 prebookings online. Trained entire Maserati dealer network on pre-booking portal usage, order processing, and paypal payment methodology.
- Driving content creation for the Maserati USA, Canada and Latin America websites. Directing website update calendar and events support online. Driving SEO improvement through website and metadata updates based on SEO reporting and keyword performance.
- Created and implemented Omnichannel (E-commerce) platform for Maserati USA & Canada. Drove lead to sale conversion rate of 11% via e-commerce, the highest across all Maserati marketing channels.
- Created chat and outbound calling concierge channel for Maserati USA & Canada. Created chat response optimization scripts, wrote call scripts to support marketing campaigns and managed inbound and outbound interaction quality.
- Managed bilingual versioning and operations for e-commerce and chat concierge in French and English.
- Directed email campaign through storyboarding, creative writing, image content creation and deployment. Refined both email and print campaign formats for Maserati USA and Canada. Generated >2 mn sales revenue from email and print campaigns in CY2024, steady revenue projected in 2025 despite tariff impact.
Senior Analyst, Performance & Analytics
MRM//McCann
Detroit, MI
04.2021 - 07.2020
- Created new statistical modelling for GM’s shop click drive e-commerce platform to assess shopper conversion.
- Drove new data ingestion and analysis methodologies using PowerBI modelling.
- Drove real time change using data based solutions by presenting statistical analyses to GM executives.
Website Performance Manager
CDK Global (New Sincro Digital)
Detroit, MI
06.2019 - 04.2020
- Creating auto dealership digital go-to-market plan every month.
- Analyzing customer feedback and interaction data for keyword optimization. Optimizing SEM Adwords budgets by ROI. Ensuring a good ROI on click-to-lead.
- Calculate and communicate ROI of digital marketing campaigns to key account stakeholders. Breaking down website statistics like visits, leads data and quality of visitors to dealers.
- Leading monthly strategy reviews with GM DDMs and client keyholders.
- Retaining business and facilitating MoM account renewal. Maintained a 61% retention through the sale of CDK to Ansira, beating company-wide retention rate of 51%. Generated $708K in renewal across account book.
- Directed Content output of 30 piecesX55 accounts per month and unlimited ad-hoc visual campaign content. Wrote blogs/community content for inbound marketing.
- Documenting customer interaction data on Salesforce. Generating internal efficiency reports via Salesforce.
- Managing compliance with OEM branding guidelines. Finding and curing instances of pricing non-compliance.
SMB Account Manager
Wayne Marketing
Ferndale, MI
10.2018 - 05.2019
- Leading product presentation, bid construction, negotiation. Acting as voice of customer and first point of contact.
- Generated $144,000 in new business in 4 months as team leader in the SMB strategy.
- Grew inbound enquiries by 33%.
- Introduced churn mitigation plans for SMB focusing on post sales care and managing post-sales customer expectations.
B2B Market Strategy Planner
Veolia Environmental Svcs.
Paris
02.2017 - 07.2017
- Implemented a global marketing strategy and go-to-market plan for service sales across APAC and EMEA regions, created 30-60-90-day launch plan to streamline on-ground marketing launch and manage collection of customer data
- Created video and written inbound marketing content.
- Conducted brand marketing and product education seminars including video content to educate potential customers.
- Built a new value-based B2B marketing strategy aimed at maximizing ROI from existing customers.
- Sole support for new business acquisitions - created marketing and sales content to drive inbound marketing efforts.
- Generated a 16% spike in inbound enquiries from industrial customers across Western and Central Europe.
- Designed a new cross-selling strategy to sell ‘boosters’ – additional services like financial planning and asset pooling among customers.
- Increased per-sale value by 11% across the EMEA region.
Business Development Consultant
G.E. Healthcare
Milwaukee, WI
01.2012 - 01.2014
- Managed international cross-team efforts on due diligences. Lead due diligence efforts for a $27.5 M equity investment in Insight Image Guided Treatment Ltd.
- Adapted best practices to improve the existing post-merger integration process - helped GE Healthcare retain up to 70% more of projected deal value.
- Developed new tools and dashboards using excel macros to diagnose deal process bottlenecks for continuous improvement initiatives.
- Led automation and standardization of reporting cycles, reducing manhours required by 15%.
Management Consultant
JPP Foundation for Education
Pune
10.2010 - 05.2011
- Managed external and internal stakeholders to raise ~$500,000 for infrastructure improvements.
- Streamlined in-house management methodology to trim labor requirements by 6000 manhours a year.
- Implemented lean techniques to reduce process bottlenecks and improve project lag time by 20%.
Analyst, Financial Research
D. E. Shaw India Pvt. Ltd
Hyderabad
06.2008 - 10.2010
- Headed multiple data research projects to support the quantitative and qualitative analysts to support the D. E.
- Shaw group's investment strategies, analyze financial data, carry out preliminary company and sector analysis.
- Created and maintained large databases. Created reports and led special research projects.
- Project Lead - in charge of work allocation, training and mentoring for a three-person sub-team.
- Led task migrations. Brought over ~400 manhours in tasks from the New York office.
Education
Digital Marketing Bootcamp - Digital Marketing, Google Ads & Analytics
Michigan State University
East Lansing, MI01-2024
MBA - Marketing Strategy
HEC Paris
Paris, France06.2017
Bachelor of Economics -
University of Pune
Pune, India05.2008
Skills
- Customer persona creation
- Customer onboarding & Training
- Digital campaign content creation
- Go To Market Planning
- Marketing Campaign Design
- SEO, SEM strategy planning
- Online Lead Generation
- A/B testing & Data Analysis
- CX journey mapping
- Eloqua
- Salesforce CRM
- Adobe analytics
- Google Analytics
- Tableau
- InVision
- WordPress
- MS Suite
- R
- SPSS
- SQL
- E-commerce strategy
- SEO optimization
- Data analysis
- Email marketing
- Omnichannel marketing
- Digital marketing analytics
- Market research
- Website management
- Customer journey mapping
- Salesforce proficiency
- Customer segmentation
- Multichannel marketing
- Marketing automation
- GDPR compliance
- Campaign management
- Lead nurturing
- CRM integration
- Cross-selling strategies
Languages
German
Limited
French
Professional
Timeline
Senior Analyst, Performance & Analytics
MRM//McCann
04.2021 - 07.2020
Digital, Omnichannel, CRM Manager
Maserati North America (Stellantis)
07.2020 - Current
Website Performance Manager
CDK Global (New Sincro Digital)
06.2019 - 04.2020
SMB Account Manager
Wayne Marketing
10.2018 - 05.2019
B2B Market Strategy Planner
Veolia Environmental Svcs.
02.2017 - 07.2017
Business Development Consultant
G.E. Healthcare
01.2012 - 01.2014
Management Consultant
JPP Foundation for Education
10.2010 - 05.2011
Analyst, Financial Research
D. E. Shaw India Pvt. Ltd
06.2008 - 10.2010
Digital Marketing Bootcamp - Digital Marketing, Google Ads & Analytics
Michigan State University
MBA - Marketing Strategy
HEC Paris
Bachelor of Economics -
University of Pune
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