ANUTHRA KUTTAN MANI

• Collaborated with clients to brainstorm and develop content ideas that align with their business interests
• Writing compelling blogs and SEO-optimized digital content to enhance the visibility of client's products and services online
• Utilizing exceptional editing and proofreading skills to produce error-free, well-structured, and high-quality content
• Conducting thorough research on diverse topics, producing well-informed pieces that resonate with readers

• Crafted thorough, well-structured content by following company policies and editorial guidelines
• Maintained consistency across company documents by adhering to established style guidelines and templates
• Collaborated with cross-functional teams to gather information for accurate and comprehensive documentation
• Enhanced user experience by simplifying complex technical concepts into easy-to-understand documentation
• Managed version control and organized timely updates of documents to ensure accuracy and relevance
• Conducted thorough document reviews to identify inaccuracies, inconsistencies, or areas needing clarification
• Edited and proofread technical documents to enhance clarity and maintain consistency
• Ensured regulatory compliance by keeping abreast of industry standards and updating documentation accordingly

• Increased brand visibility with high-quality, SEO-optimized content
• Incorporated industry trends to improve content quality and relevance with digital consumers
• Created User Guides, Technical Blogs, and Articles for internal usage and Customers
• Analyzed performance metrics to adjust content strategies, leading to improved SEO rankings
• Improved website traffic with the creation of high-quality, keyword-rich articles and blog posts
• Crafted email marketing campaigns to promote new content, resulting in increased subscriber interaction
• Ran and Monitored Advertisement Campaigns on Google, LinkedIn, and Facebook
• Defined roles and responsibilities for team members to ensure clarity in tasks

Content Writer:

• Created, Edited, Scheduled and Managed Content across various digital platforms
• Collaborated with IT developers to create product descriptions, case studies, and user manuals
• Created Page Titles and Metadata descriptions for Web Pages to produce higher Click-Through Rates(CTR)
• Executed strategies that enhanced search engine optimization for client websites, improving online visibility and traffic
• Performed keyword research based on the Client's business objectives to uncover new opportunities
• Implemented campaigns to build links aligning with Client's SEO goals
• Kept up with SEO, Search Engine Algorithm and Digital Marketing trends
• Researched and administered social media tools in support of Client's strategy
• Monitored search results across various platforms

Business Analyst:

• Gathered user requirements from clients and created requirement documentation for project team
• Documented the solutions for requirements, created proposals and quotation for implementation
• Created presentations and use case diagrams to illustrate the workflow of the proposed solution
• Clarified the requirements to developers and assisted in estimating the project timeline and cost
• Handled the change requests from customers and conducted performance testing on the final product
• Supported post delivery of the product by involving the IT team
• Followed up with customers to foster business discussions and identify opportunities for new sales

• Analyzed user requirements to create comprehensive technical documents and user manuals to enhance usability and customer experience
• Studied product samples and Gathered feedback from customers, designers, developers, and product managers to refine documentation
• Increased website traffic with engaging blog articles on industry trends and product features
• Developed detailed case studies highlighting customer success stories and reinforcing brand reputation
• Standardized content across digital platforms to ensure consistent messaging and branding

• Collaborated with SEO team to develop optimized website content, including metadata, titles, headers, and alternative description tags to increase search visibility
• Created and edited content for websites, blogs, case studies, requirements documents, and advertisements to ensure clarity and user engagement
• Reviewed and updated website content regularly to align with company standards and improve overall quality
• Worked with Corporate Communication and Marketing Team Leads in tandem to set the long term strategies for effective content creation

Content Development:

• Worked with a multidisciplinary team to convert business needs into technical specifications
• Documented features, technical specifications, and infrastructure requirements to ensure alignment with project goals
• Modified the Content Management System like Moodle

Front End Development:

• Collaborated with creative designers, front end developers, and project management to capture functional requirements for e-learning projects
• Planned and conducted cross-browser usability testing against W3C standards; created comprehensive test plans to guide development process
• Building websites using PHP based frameworks
• Back end development and maintenance of websites using PHP and MySql
• Developed a compatible user interface using jQuery and other libraries