Anuthra Mani

• Followed company policies and editorial
  guidelines to craft thorough, well-written content.
  Maintained consistency across company
  documents by adhering to established style
  guidelines and templates.
  Managed version control and timely updates of
  documents through effective project tracking
  and organization skills.
  Collaborated with cross-functional teams to
  gather information for accurate and
  comprehensive documentation.
  Conducted thorough document reviews to
  identify inaccuracies, inconsistencies, or areas
  needing clarification.
  Enhanced user experience by simplifying
  complex technical concepts into easy-to understand documentation.
  Ensured regulatory compliance by keeping
  abreast of industry standards and updating
  documentation accordingly.
  Edited and proofread technical documents for
  accuracy and consistency.

• Building content for Website, Blogs, PR, Articles,
  Newsletter and Marketing materials.
  
  Running and Monitoring Advertisement
  Campaigns on Google, LinkedIn, and Facebook
  
  Writing User Guides, Technical Blogs, and Articles
  for internal usage and Customers
  
  Improved content quality by conducting
  thorough research and incorporating industry
  trends.
  
  Increased brand visibility by consistently
  producing high-quality, SEO-optimized content.
  
  Analyzed performance metrics to adjust content
  strategies, leading to improved SEO rankings.
  
  Managed social media accounts, growing
  follower base through engaging and informative
  posts.
  
  Crafted email marketing campaigns to promote
  new content, resulting in increased subscriber
  interaction.
  
  Improved website traffic with creation of
  high-quality, keyword-rich articles and blog posts.
  Developed and maintained content calendar to
  ensure consistent publication, boosting reader
  engagement over time.

SEO Content Writer

• Conducting competitor analysis and marketing research to identify the industrial trends and audience interests.
• Schedule, write, edit and posts the content online
• Frequently update the company’s websites, blogs and social sites including Facebook, slideshare, Linkedin, Twitter, LinkedIn and Quora
  
• Works closely with IT developers to develop product descriptions and user manuals
• Staying current with the best practices in writing for the websites and social media
  
• Create and publish newsletters (internal or external) using MailChilp
• Writing high HTML titles and meta descriptions that produce higher click-through rates (CTR)
• Coordinate with sales and marketing team to enhance business conversions

SEO

• Perform keyword research based on the client business objectives to optimize existing the and uncover new opportunities
  
• Help to create and support marketing such as customer case studies, blog posts, posts from analysts and customers
  
• Implement link building campaigns in coordination with client SEO goals
• Keep pace with SEO, search engine algorithm changes, social media, and internet marketing industry trends
• Research and administer social media tools in support of clients’ social media strategy
  
• Monitor and evaluate search results and search performance across the major search channels

• Understand the requirements of end users of technical documentation
  
• Study product samples and talk with product designers and developers
  
• Work with technical staff to make products easier to use and thus need fewer instructions
  
• Organize and write supporting documents for products
  
• Standardize content across platforms and media
  
• Gather usability feedback from customers, designers, and manufacturers
  
• Revise documents as new issues arise
  

• Brainstorming ideas to create useful content for
  clients.
  
  Utilizing exceptional writing, editing, and
  proofreading skills to produce engaging and
  error-free content.
  
  Following company policies and editorial
  guidelines to craft thorough, well-written content.
  
  Writing compelling blogs and website content
  under tight deadlines.
  
  Conducting thorough research on diverse topics,
  producing well-informed pieces that resonated
  with readers.
  
  Enhancing online visibility for clients by crafting
  SEO-optimized content, integrating keywords
  seamlessly into engaging articles.

• Creating, revising, editing, text content for websites, blogs, white papers, business collateral, case studies, requirement-understanding documents, and advertising copy
• Working closely with the SEO team to produce quality website content along with meta tags, title tags, header tags, and Alt tags
• Creating content to specifically target marketing, government and IT sectors
  
• Working in tandem with Corporate Communication and Marketing team-leads to set long-term strategies for effective content creation
  
• Conducting periodic check of website content and updating the same as per company requirements
  
• Creating and reviewing content for the company periodically
  

• Developing websites using PHP based frameworks.
  
• Planning and conducting cross-browser usability testing against W3C.
• Testing and validating work produced as part of the development process.
  
• Back end development and maintenance of websites using PHP and MySQL.
  
• Modifying the process of content management system like moodle.
  
• Developing compatible User Interface functionality using jQuery & other libraries.
  
• Developing web sites using MySQL, PHP & other programming tools.
  
• Documenting features, technical specifications & infrastructure requirements.
  
• Working with a multi-disciplinary team to convert business needs into technical specifications