Anya Mikhal
Chicago,IL
Summary
A results-orientated market research professional with strong organizational and problem-solving skills and comprehensive expertise in gathering and analyzing market data and monitoring online marketing campaigns
Overview
3
3
years of professional experience
Work History
Customer Experience Analyst
YAGP
05.2022 - Current
- Designed and distributed questionnaires for customer satisfaction with YAGP's semi-final and finals competition experience
- Collected data on competitors, participants, the target market, and market conditions and consolidated data into presentations and reports.
- Analyzed quantitative data using SPSS to draw conclusions and make recommendations to the YAGP leadership team, resulting in increased satisfaction by 35% and participation by 30%
- Prepared ongoing reports, develop recommendations to improve performance,
Marketing Research Analyst
Spotlight Consulting
02.2022 - Current
- Utilized the statistical data from the company survey and social media responses to increase customer satisfaction by 60%.
- Conducted interviews with 400+ potential customers to gather information about their experiences and concerns
- Collected and analyzed data from website performance, email marketing, social networks, mobile platforms, and direct mail campaigns, to identify potential markets.
- Forecasted and tracked marketing and sales trends by thoroughly analyzing collected data.
Assistant Manager, Marketing & Communications
ICB
08.2020 - 03.2022
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Utilized Google Analytics and Google Tag Manager and implemented new scripts that increase performance by 35%.
- Designed detailed questionnaires and surveys, conducted business forecasts, and participated in weekly team meetings with management.
- Streamlined the customer survey process, resulting in a 20% reduction in survey completion time and an 18% increase in overall survey participation
- Worked on improving customer satisfaction from 74% to 88% within two years.
Education
Master of Science - Applied Psychology
University of Southern California
Los Angeles, CA12.2022
Skills
Quantitative & Qualitative Research
Survey Design
In-Depth Interviews
Usability Testing
A/B Testing
Data Visualization
Data Analysis (ANOVA, t-test, correlation,regression, conjoint, cross-tabulations)
Conflict Resolution and Negotiation
Data Analysis and Reporting
Communication and Interpersonal Skills
Problem Solving and Critical Thinking
Attention to Detail and Accuracy
Presentation Skills
Technical Skills
* IBM SPSS *R Studio *Qualtrics *Canva *Figma *Slack
*MS Office 365 Suite (Word, Excel, Powerpoint)
*Adobe Creative Cloud (Photoshop, Illustrator, Lightroom, Indesign)
*Google Analytics
*Mechanical Turk
Timeline
Customer Experience Analyst
YAGP
05.2022 - Current
Marketing Research Analyst
Spotlight Consulting
02.2022 - Current
Assistant Manager, Marketing & Communications
ICB
08.2020 - 03.2022
Master of Science - Applied Psychology
University of Southern California