Anya Vasylenko
New York
Summary
Results-oriented VP, Sales Director and Consultant with two decades of expertise in luxury wholesale and retail sales, merchandising, marketing, e-commerce, and operations. Proven track record in business and product development, adept trend analysis, project management, and digital strategy implementation. Extensive network and comprehensive knowledge of global and regional markets across the Americas, Europe, Middle East, and APAC. Particular passion for developing brands and inspiring innovation.
KEY ACHIEVEMENTS
• Grew multi-brand revenue across 4 continents through strategic wholesale and retail partnerships
• Spearheaded global expansion initiatives and partnerships with major luxury retailers
• Produced high-profile NYFW activations, driving media visibility and sales growth
• Established incubator programs spotlighting purpose-driven brands
Overview
22
22
years of professional experience
Work History
Founder and Consultant
ROCK PROJECTS
01.2022 - Current
- Led brand strategy and product development for international designer brands, including Rokh, UNTTLD, H2OFagerholt, etc.
- Directed global distribution, product placement, and operations, including team management, staffing and implementation of efficient systems to optimize processes.
- Partnered with marketing, merchandising, and production teams to create and implement growth strategies tailored to each brand's unique needs.
- Oversaw strategic partnerships, collaborations, and special projects across key global fashion markets to strengthen brand presence and expand reach.
VP of Sales and Merchandising
ANGEL FOR FASHION
01.2023 - 2025
- Implemented targeted e-commerce, wholesale and marketing strategies, driving tenfold revenue growth in the two years.
- Led B2B rollout, launching 20 international brands and expanding global distribution across 19 countries, strengthening the company’s presence in key international markets.
- Directed brand and product development, merchandising, partnerships, and collaborations to strategically align with business objectives and drive growth.
- Conceptualized and produced large-scale fashion events in New York, Paris and Milan, showcasing Ukrainian fashion and art and gaining significant industry exposure.
- Ensured compliance with industry regulations across global territories including logistics and import/export operations to streamline supply chain efficiency.
Director of Wholesale
ISSEY MIYAKE
01.2011 - 01.2023
- Directed wholesale sales, merchandising, marketing, and operations for 9 Issey Miyake brands in North and South America, achieving tenfold business growth over 11 years.
- Launched five new brands, including Homme Plissé and Bao Bao, while aligning with global subsidiaries to ensure strategic consistency.
- Expanded market reach by opening new distribution channels and establishing branded shops through wholesale and franchise models across key markets in the Americas.
- Built specialized departments for operations, marketing, and merchandising to support scalable growth.
- Developed pricing and merchandising strategies, launching capsule collections, replenishment programs, and exclusive collaborations.
- Directed seasonal marketing campaigns, client activations, and co-op advertising to drive engagement with target audiences.
- Streamlined operations through ERP and B2B platform implementation, enhancing efficiency and profitability.
Sales, E-commerce Manager
ZERO + MARIA CORNEJO
01.2008 - 01.2011
- Opened flagship stores in New York and Los Angeles, managing staffing, operations, and strategic planning.
- Redesigned e-commerce platforms, integrating B2C and B2B channels to increase online sales.
- Created and executed holistic merchandising and pricing strategies to optimize inventory and drive growth.
- Managed weekly digital content updates and marketing communications, enhancing brand visibility.
- Oversaw logistics and supply chain operations, ensuring streamlined inventory management.
Boutique manager, Buyer
OM DIVA BOUTIQUE
01.2006 - 01.2008
- Oversaw boutique operations and buying, curated contemporary RTW, designer vintage, and lifestyle collections.
- Designed and launched an in-house private label, overseeing production from concept to completion.
- Established Atelier 27, a showroom and studio supporting emerging designers, driving local industry innovation.
- Cultivated vendor relationships to secure cost-efficient sourcing and maximize profitability.
Sales and Marketing Specialist
BROWN THOMAS
01.2004 - 01.2006
- Managed personalized shopping services and coordinated client activations and sales events.
- Developed integrated marketing proposals and co-op programs across multiple departments and vendors.
- Played a pivotal role in planning and executing strategic advertising campaigns.
Education
Bachelor of Arts - Fashion Design
Grafton Academy Dublin
01.2006
Master of Philosophy - Linguistics
Trinity College Dublin
01.2004
Bachelor of Arts - English
Zaporizhya State University
01.2002
Skills
- B2B & B2C Sales
- Merchandising
- Marketing
- E-commerce
- Business & Product Development
- Budgeting & Forecasting
- Omni Channel Integration
- Cross functional Team Leadership
- Project Management
- HR & Financial Oversight
- Franchise and licensing
- CRM
- SAP
- Filemaker Pro
- Retail Pro
- NuORDER
- Skypad
- EDI
- Shopify
- Google Analytics
- AI Intelligence
LANGUAGES
English - Native or Bilingual
Russian - Native or Bilingual
Ukrainian - Native or Bilingual
Spanish - Limited Working
German - Limited Working
Timeline
VP of Sales and Merchandising
ANGEL FOR FASHION
01.2023 - 2025
Founder and Consultant
ROCK PROJECTS
01.2022 - Current
Director of Wholesale
ISSEY MIYAKE
01.2011 - 01.2023
Sales, E-commerce Manager
ZERO + MARIA CORNEJO
01.2008 - 01.2011
Boutique manager, Buyer
OM DIVA BOUTIQUE
01.2006 - 01.2008
Sales and Marketing Specialist
BROWN THOMAS
01.2004 - 01.2006
Master of Philosophy - Linguistics
Trinity College Dublin
Bachelor of Arts - English
Zaporizhya State University
Bachelor of Arts - Fashion Design
Grafton Academy Dublin
ADDITIONAL INFORMATION
- Full driver’s license
- Green card holder