Aparna Saripella
Bangalore
Summary
Results-driven Digital Marketing professional with 3 years of experience creating and executing effective online marketing campaigns for brands. Seeking to leverage my skills and commitment to drive digital success in a challenging and dynamic role.
Overview
4
4
years of professional experience
Work History
Business Analyst
Pixis AI
12.2024 - Current
- Executed and optimized campaigns successfully to achieve client goals.
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Analyzed data to identify issues like drop in funnel, product performance to improve margin contribution and recommend actions.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Brands Collaborated upon: Helly Hansen and Minted
Senior Marketing Executive
GroupM
02.2022 - 12.2024
- Successfully planned and executed campaigns on Google Ads and Meta Ads resulting in an 87% increase in IKEA volume year over year
- Experimented with a new campaign type Performance Max with only few leavers available for optimization, succeeded to accomplish a ROAS of 4
- Analyzing key performance indicators and campaign performance trends on a regular basis from Google Analytics or Adobe Analytics data
- Implemented optimizations like keyword negation/ addition, Ad copy changes, placement negation, bid strategy changes etc to meet the targets
- Providing comprehensive weekly and monthly reports
- This entails offering helpful insights and recommending effective optimization approaches
- Brands Collaborated upon: IKEA, ABFRL and Britannia
Marketing Intern
Gocomet
07.2021 - 11.2021
- Created compelling social media content to enhance brand visibility and engagement which resulted in 150% increase of LinkedIn followers
- Learned the fundamentals of Digital Marketing, gaining a solid foundation in key concepts and strategies
- Regularly updated data points and maintained the hygiene of the dataset, ensuring accuracy and reliability
- Negotiated and outsourced vendors for various internal requirements, demonstrating effective communication and collaboration skills
Sales & Marketing Intern
Oorwin Labs India
05.2021 - 07.2021
- Understood clients' requirements or queries and provided tailored solutions, demonstrating a keen understanding of customer needs
- Conducted regular follow-ups with clients to ensure their needs were met and addressed any potential pain points
- Collaborated with the team to implement customer feedback, contributing to continuous improvement and customer satisfaction
Education
B.Tech - Electronics & Communications -
BML Munjal University
09-2021
Skills
- Google Ads
- Google Analytics
- Google Ads Editor
- Meta Ads
- Adobe Analytics
- TikTok Ads
- MS Excel
- PowerPoint
- Team Player
Websites
Timeline
Business Analyst
Pixis AI
12.2024 - Current
Senior Marketing Executive
GroupM
02.2022 - 12.2024
Marketing Intern
Gocomet
07.2021 - 11.2021
Sales & Marketing Intern
Oorwin Labs India
05.2021 - 07.2021
B.Tech - Electronics & Communications -
BML Munjal University
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