A. Paul Rich, Jr.
Fort Worth,TX
Summary
Self-motivated, passionate, highly-dedicated and growth-focused executive with 20+ years of success directing sales, account development, and account management endeavors, building top-performing programs and creating effective sales strategies to accomplish growth objectives. Known for executing customer-specific programs and building long-term relationships with distributors and retailers.
Overview
21
21
years of professional experience
Work History
Vice President of Sales
Durham-Ellis Pecan Company
07.2003 - Current
- Developed national and regional sales programs attributing to $67MM in annual revenue(2024).
- Oversee day-to-day sales operations working directly with production, procurement, and finance departments.
- Spearheaded new business with retailers such as Publix, HEB, Buc-ees, Food Lion, United Supermarkets, Schnucks, Harps, Bass Pro Shops, Winco, Sprouts, Food City, Albertsons, Kroger, Ace Hardware, Braums, AWG, Harris Teeter, Natural Grocers, Rouses, and more.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue and profitability.
- Spearheaded expansion into new packaging and design. Ex: tubs, pouch, car cups, containers, pillow pack bags and more.
- Enhanced customer satisfaction through fostering strong relationships and providing exceptional service.
- Improved profitability by optimizing pricing strategies and cost controls.
- Lead a high-performing sales team, providing coaching, mentoring, and performance management.
- Introduced hundreds of new products to market with carefully orchestrated go-to-market strategies.
- Collaborated with procurement and production to drive product development and innovation, resulting in increased sales.
- Established and maintained positive relationships with vendors to determine product availability and quality.
- Built relationships with customers and to establish long-term business growth.
- Cultivated a culture of excellence within the sales team by setting clear expectations and prioritizing development opportunities.
- Developed tailored programs for retailers, increasing customer retention rates.
Education
BBA - Finance
Texas Tech University
Lubbock, TX05.2003
Skills
- Sales Strategy Execution
- Business Development and Planning
- New Market Penetration
- Operations
- Packaging Design
- Account Management
- Product Innovation
- Industry Expertise
- Team Building
Timeline
Vice President of Sales
Durham-Ellis Pecan Company
07.2003 - Current
BBA - Finance
Texas Tech University
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