Aprelle McCook
FORT LAUDERDALE,FLORIDA
Summary
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
6
6
years of professional experience
Work History
Licensed Massage Therapist
Hand And Stone
Davie, FLORIDA
12.2020 - 03.2024
- Provided professional massage therapy services for clients, including Swedish and deep tissue massage techniques.
- Assessed client needs and developed individualized treatments plans to address the specific health needs of each client.
- Utilized specialized software applications related to the job role.
- Prepared summaries of daily work completed for review by supervisors.
- Demonstrated knowledge of anatomy and physiology to determine appropriate massage techniques for each client's needs.
- Developed individualized treatment plans based on client assessments and preferences.
- Collaborated with other healthcare professionals such as physicians or physical therapists when necessary for client care coordination.
- Responded promptly to any questions or inquiries from potential customers about services offered.
- Reviewed client medical histories to inform treatment planning.
- Performed deep muscle, hot stone, prenatal and other types of massage and treatments.
Etsy Shop Owner
Self-employeed
Davie, FLORIDA
06.2018 - 01.2023
- Created Etsy shop page, uploaded images and descriptions of products, managed inventory levels, and monitored traffic to the site.
- Developed marketing strategies for promoting the shop on social media platforms such as Instagram, Facebook, Twitter, Pinterest, and YouTube.
- Managed customer inquiries via email and phone calls related to product availability and shipping information.
- Handled customer service requests including returns and exchanges and refunds.
- Planned promotional campaigns to increase sales in collaboration with other Etsy Shop Owners.
- Conducted market research to identify trends in consumer buying habits and preferences.
- Analyzed data from Google Analytics to track website performance metrics such as click-through rates and conversion rates.
- Assisted with optimizing website design for improved user experience across desktop, mobile, tablet devices.
- Developed a content strategy for blog posts that featured new products or upcoming promotions.
- Maintained an organized database of customers' orders and transactions for easy retrieval when needed.
- Monitored competitors' prices, product offerings, and advertising strategies on a regular basis.
- Coordinated with fulfillment centers regarding order processing times and shipment tracking information.
- Generated detailed reports on sales performance each month using analytics tools like Excel or Tableau.
- Provided technical support for shoppers who had difficulty navigating the store's checkout process.
- Kept records for production, inventory, income and expenses.
- Kept up-to-date on regulatory changes affecting business operations.
- Reconciled daily sales, prepared bank deposits and assessed financial transaction reports.
- Improved company's quality and productivity by streamlining systems and processes.
- Canceled orders based on customer requests or inventory or delivery problems.
- Uploaded photos, videos or images to online storefronts or other shopping websites.
- Determined and set product prices.
- Calculated revenue, sales and expenses using financial accounting or spreadsheet software.
- Created, managed and automated orders and invoices using order management and invoicing software.
- Composed descriptions of merchandise for posting to online storefronts, auction sites or other shopping websites.
Education
Cosmetology Certification - Cosmetology Education
Sheridan Technical College
Hollywood, FL06-2018
Massage Therapy Certification - Massage Therapy
Sheridan Technical College
Hollywood, FL06-2016
Skills
- Social skills
- Administrative Support
- Client Records Maintenance
- Sales and Marketing
- Relationship Building
- Marketing Strategies
- Product and Service Promotion
- Time management abilities
- Team Supervision
- Analytical Skills
- Workflow Management
- Goal Setting
- Payment Processing
- Customer Invoicing
- Business Administration
- Quality Assurance
- Sales oversight
- Customer Service
- Business Planning
- Business marketing
- Attention to Detail
- Negotiation
- Bookkeeping
- Social Media Marketing
- Driven and Determined
- Trends Analysis
Timeline
Licensed Massage Therapist
Hand And Stone
12.2020 - 03.2024
Etsy Shop Owner
Self-employeed
06.2018 - 01.2023
Cosmetology Certification - Cosmetology Education
Sheridan Technical College
Massage Therapy Certification - Massage Therapy
Sheridan Technical College