April Black
7304 N Potter Ave, Kansas City,MO
Summary
Dependable Senior Account Leader that is comfortable coordinating large groups of people. Strategic thinker with strong work ethic, effective interpersonal skills, and a commitment to excellence in a team environment. Outstanding organization and time management in handling multiple deadlines and objectives.
Overview
17
17
years of professional experience
Work History
Senior Account Leader (promoted August 2019)
Hallmark Cards, Inc.
Kansas City, MO
01.2015 - Current
- Manage high level photography projects for Greetings, Visual Merchandising, and Social Media
- Plan backoff schedules for various projects, schedule key meetings, secure studio space and delegate task
- Assign resources (staff, freelance, and talent) to meet project requirements on time and on budget
- Manage partners expectations throughout every stage of the project
- Lead team meetings to ensure program deliverables are met on time without issues
- Educate and onboard partners with existing collections resources and support we offer including design and retouch.
- Anticipate challenges and roadblocks to mitigate conflict and obtain quick resolution
- Identifies efficiencies that impact and improve business processes
- Manage all invoicing for New Media Studio.
Senior Marcom Coordinator (promoted July 2014)
Hallmark Cards, Inc.
Kansas City, MO
10.2012 - 12.2014
- Initiate catalog planning and facilitate all related project meetings and discourse—includes day-to-day interaction with Marcom Creative, Visual Merchandising, Marketing, Product Platforms, Retail and Commercialization, Consumer Understanding and Insights, Logistics, Order Management Services, Customer Solutions Center, Global Procurement, Customer Development and Finance teams
- Accountable for managing the ongoing and timely flow of information and content, problem solving and key date management to support the development and dissemination of all selling tools and all other communication linked to the selling of programs and products
- Manage distribution of roughly 80 catalogs annually along with samples to field service representatives.
Demand and Inventory Analyst
Hallmark Cards, Inc.
08.2011 - 09.2012
- Executed support for demand and inventory planning for accounts including Hallmark Gift Books, Memory Keeping, DVDs and Hallmark Confections
- Completed SKU setup and maintenance of programs in proprietary Hallmark systems
- Facilitated production and availability of finished goods
- Managed inventory and maintained product samples for internal and external clients.
Gold Crown Team Representative, Levels I and II
Hallmark Cards Inc.
11.2006 - 08.2011
- Consistently exceeded sales booking pace for all samples within expected time frames while effectively presenting products and programs to Hallmark God Crown retailers
- Profitably managed $7.4 million territory of 66 Gold Crown retail accounts
- Successfully built and maintained strong working relationships with retail store owners and sales executives to drive sales while meeting and exceeding all corporate objectives
- Provided analytical support and relayed extensive product knowledge to retailers
- Developed plans and established expectations to achieve goals and deadlines with outstanding reliability and accuracy
- Engaged in Task Management Groups to provide improved selling tools for sales force
- Analyzed account-specific data to strategically supply model line recommendations for SMART Greetings Revisions to achieve maximum sell-through
- Serviced additional accounts of key Gold Crown multiples for Multiple Account Specialist and other vacant territories as needed
- Ranked 2nd in Christmas sales and 6th in Everyday product sales for Hallmark Gold Crown East territory
- Received Crown Club Ring Award and won Point-of-Sale Replenishment (POSR) Challenge in 2007.
Education
B.S. - Management/Marketing
Park University
Skills
- Outstanding organizational and time-management skills
- Adept at handling multiple accounts, deadlines, and objectives
- Effectively manage workflow across multiple channels
- Self-motivated and adaptable
- Commitment to excellence and team success
- Strategic thinking with attention to detail
- Strong written and verbal communications, relationship-building prowess
- Microsoft 365 (Word, Excel, PowerPoint, Outlook, & Teams)
- Hallmark proprietary systems and ordering tools: AOS, BOB, Coins/Impact, EDOB, Legacy, PAVE, R/B, RPM, SAP, Source, SOWS, SOWT, Planview, SPOT, WMJ, Bridge, Prodo and Cosmos
Other positions at Hallmark Cards include:
Hallmark Custom Marketing Administrative Assistant II, Specialty Retail Group Human Resources Service Rep, Customer Data Base Business Analyst, Graphic Arts Service Center Associate, & Liberty Distribution Retail Order Processor.
Volunteering
- Harvesters
- Tsunami Swim Club
References
References available upon request.
Timeline
Senior Account Leader (promoted August 2019)
Hallmark Cards, Inc.
01.2015 - Current
Senior Marcom Coordinator (promoted July 2014)
Hallmark Cards, Inc.
10.2012 - 12.2014
Demand and Inventory Analyst
Hallmark Cards, Inc.
08.2011 - 09.2012
Gold Crown Team Representative, Levels I and II
Hallmark Cards Inc.
11.2006 - 08.2011
B.S. - Management/Marketing
Park University
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