April Camarena

Senior level Account Manager offering over 15 years of expertise in building partnerships, retaining key accounts, and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers, and devising successful strategies. Collaborative and strategic team leader with a robust background in customer relationship management.

• Account Manager, Resource One, August 2020 – Present, Consult with vendors on all financial and assortment planning activities., Based on historical data, effectively manage forecast to guide purchase and inventory decisions., Adapt decision making based on change in market trends., Identify potential vendors based on product requirements, quality standards and pricing., Assess vendor capabilities, reliability and track record both domestic and international., Build strong relationships with retailers and vendors through clear communication. Discuss expectations, negotiate terms and address any issues promptly., Collaborate with vendors to develop exclusive or customized products., Oversee product development to ensure it meets quality standards and is executive on time., Attend weekly business reviews
• Associate Business Development Manager, Corporate Brands, Massimo Zanetti Beverage USA, November 2018 – August 2020, Identify, develop and evaluate marketing strategies based on company objectives and market trends., Analyze sales data, customer behavior, and market trends. They use this information to make informed decisions about product assortment, pricing, and inventory management., Curating the ideal product mix requires understanding the features, benefits, and target audience of each item., Negotiate with retailers and vendors in order to obtain favorable terms, pricing, and delivery schedules. This involves discussing with them to arrive at an agreement that benefits both parties., Using data analytics tools, managers identify patterns, assess performance, and adjust strategies accordingly. They rely on data to optimize sales and profitability., Manage marketing budget for Corporate Brands., Partner with R&D, engineer and quality control departments for flawless new item development., Conduct ongoing product analysis and optimize as needed., Primary source for business presentations and data analysis., Schedule and manage trade show objectives yearly., Work with various organizations for product certifications (Fair Trade, Rainforest Alliance).
• Senior Business Manager, Acosta Sales & Marketing Military Division, Norfolk, VA, 12/2009 – 11/2018, Currently manage the Frozen Categories for Nestle USA: Frozen Prepared Meals, Pizza and Ice Cream., Conducted successful business planning for Procter and Gamble, Kellogg’s, Hostess and Helen of Troy products., Manage relationships and business results for clients and Acosta Sales and Marketing, Effectively manage assortments, pricing and promotional effectiveness., Effectively help manage trade expenses while growing sales, profit margin and market share., Manage general account duties such as promotional allowance contracts, new item set up and promotional execution at store level., Monitor results and identify risks and proposing corrective actions., Conduct Category reviews on current accounts on a regular basis to evaluate client demands and properly utilize funding and services to meet the organizations objectives., Conduct promotional analysis to enhance motivation for development through a category., Prepare analysis on competitor market trends., Ensure clients are well informed and provide assistance with the organizations services., Manage Stores executions: Payroll, product placement, produce ordering, store audits, and store re-sets, manufacturer store visits., Utilize Strategy Light Software in producing reports and item placement., Produced mass reports to all region managers, unit managers, and store personnel., Analytical Services: Certified Professional Category Analyst; work with retail POS and syndicated data providing pricing, promotion and assortment analysis while utilizing space planning software and relational databases., Conduct Analysis and construct presentations for Category Reviews, Business Reviews, and New Item Opportunities., Assisted with New Business Presentations; outline past business ventures and pursue new opportunity costs for clients., Promotions: Analyze and highlight promotion efficiency throughout the year.
• Analytical Services, LDP Manager, Acosta Sales & Marketing Military Division, Norfolk, VA, Handle all aspects of retail planning, servicing, and execution, Manage resource information for marketing analysis work, Create high impact presentations for select clients and customers, Develop consumer data planning, tracking and analysis expertise, Provide Customer and Brand analysis and insights, Offer insight in the form of charts and graphs for customer presentations, new item launches, and brand extension
• Administrative Assistant, Acosta Sales & Marketing Military Division, Norfolk, VA, Create and analyze weekly and monthly sell thru reports for assigned clients, Run weekly and monthly reports to manage inventory and order status, Work with distributors and local customer services to ensure all information is correct, Prepare invoices, reports, memos, letters, and various other statements and documents