Hi, I’m
April Dial
Fort Mill,US
Summary
Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.
Overview
23
years of professional experience
1
Certification
Work History
Cambria Hotel & SuitesRock Hill, SC
General Manager
09.2023 - Current
Job overview
- Managed Restaurant and Food Beverage Department.Purchased food and cultivated strong vendor relationships.
- Developed and implemented strategies to optimize operational efficiency and maximize profits.
- Developed and implemented marketing strategies to promote hotel services.
- Managed day-to-day operations of hotel, scheduling staff and overseeing budgets.
- Analyzed financial performance of property and adjusted strategies or processes as needed to improve outcomes.
- Created and managed accurate occupancy forecasts and budgets.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
Country Inn & Suites By RadissonAsheville, NC
General Manager
12.2022 - 08.2023
Job overview
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Hired and trained new employees, demonstrating best methods for serving clients and guests.
- Increased customer service ratings through personable service.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
Holiday Inn Express & Suites
General Manager
09.2021 - 12.2022
Job overview
- Responsible for day-to day operations for hotel
- Increased overall sales by 20%.
- Responsible for P&L, guest satisfaction, brand quality assurance, budget and labor cost
- Responsible for training of fellow associates as it relates to brand and company standards to maximize revenue and reinforce superior service culture
- Responsible for Revenue management and Sales of hotel.
- Works closely with corporate teams in Human Resources, and Accounting, to ensure that property and company goals are being achieved.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Aloft Hotels/Holiday Inn Express & Suites
Area Director of Sales
06.2020 - 01.2021
Job overview
- Maintain and promote teamwork environment with effective and clear communication amongst coworkers through positive leadership.
- Develop working knowledge of operations of hotels, including food and beverage, guest services, reservations.
- Identify and pursue new and repeat business through prospecting calls, visits, site tours, lunches, and networking events increasing sales by 40%.
- Develop and maintain market awareness to predict revenue opportunities and proactive strategies.
- Analyze sales and revenue management reports to identify trends and future demand opportunities.
Residence Inn, McKibbon Hospitality
Director of Sales
08.2016 - 06.2020
Job overview
- Maintains positive relationships with management company, property owners, and clients.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Monitor pricing to ensure it is in acceptable range based on available inventory, current sales/ revenue strategies and market demand.
- Built relationships with customers and community to establish long-term business growth.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches by 20%
- Forecasted sales and established processes to achieve sales objectives and related metrics.
Interstate Hotels & Resorts Holiday Inn Express Greenville Airport
Director of Sales
07.2015 - 08.2016
Job overview
- Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services
- Develops and manages sales/marketing operating budgets.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Managed and motivated sales team to increase revenue 20% in 6months.
IHG Hotels & Resorts
Director of Sales
05.2014 - 07.2015
Job overview
- Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
- Maintain all phone and email contacts, ensuring return of all calls and emails.
- Represents Company at trade association meetings to promote product.
- Arranges and conducts site tours.
- Visiting clients as well as entertaining them within hotel.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed team of sales representatives, providing guidance, coaching and support.
- Managed accounts to retain existing relationships and grow share of business.
Crowne Plaza Hotels & Resorts
Corporate Sales Manager
08.2007 - 04.2009
Job overview
- Identify, research and develop clients from smaller companies (based on annual revenue and staff) as potential clients for negotiated rate contracts.
- Negotiate rates and other clients’ bookings based on client usage/history, time of year and to keep Hotel in top rankings of comp set.
- Maintain all calls, tentative bookings, definite bookings and other relevant data in hotel sales software.
- Work with and professionally interact with DOS, GM and affected department heads regarding hotel services provided to Corporate Sales clients such as rooms division and food and beverage services.
- Organized promotional events and interacted with community to increase sales volume.
Concord Hospitality Enterprises
Director of Sales
04.2005 - 08.2007
Job overview
- Closed an average of 45% of all leads and achieved between 100- 110% of projected monthly sales goals during tenure
- Identify, research, and develop new clients in the local market
- Recognized as a Key Contributor for bringing in more than 25 new accounts in 2 months.
- Captured and completed sales with customer-savvy quotes, proposals and contract management strategies.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
Fairfield Inn & Suites by Marriott
General Manager
03.2001 - 09.2004
Job overview
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Managed budget implementations, employee reviews, training, schedules and contract negotiations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
- Formulated policies and procedures to streamline operations
Education
Florida Atlantic University, Boca Raton, FL
Associate of Science from Hotel Administration
04.2020
University of South Carolina Upstate, Spartanburg, SC
Bachelor of Science from Business Administration
06.1996
Skills
- P&L Responsibility
- Maximizing Profitability
- Guest Satisfaction
- Motivational Leadership
- Hiring and Onboarding
- Market Analysis
- Labor Cost Controls
- Social Media Networking
- Hospitality Management
- Employee Performance Evaluations
- Morale Improvement
- Operational Efficiency
- Morale Improvements
- Hiring and Onboarding
- Operational Efficiency
Affiliations
- Delta Sigma Theta Inc.
Accomplishments
- Earned the IHG Spirit of Hospitality Award in 2021-2022 for Outstanding Guest Love Scores.
Certification
- GM -IHG Certified General Manager Certification
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
General Manager
Cambria Hotel & Suites
09.2023 - Current
General Manager
Country Inn & Suites By Radisson
12.2022 - 08.2023
General Manager
Holiday Inn Express & Suites
09.2021 - 12.2022
Area Director of Sales
Aloft Hotels/Holiday Inn Express & Suites
06.2020 - 01.2021
Director of Sales
Residence Inn, McKibbon Hospitality
08.2016 - 06.2020
Director of Sales
Interstate Hotels & Resorts Holiday Inn Express Greenville Airport
07.2015 - 08.2016
Director of Sales
IHG Hotels & Resorts
05.2014 - 07.2015
Corporate Sales Manager
Crowne Plaza Hotels & Resorts
08.2007 - 04.2009
Director of Sales
Concord Hospitality Enterprises
04.2005 - 08.2007
General Manager
Fairfield Inn & Suites by Marriott
03.2001 - 09.2004
Florida Atlantic University
Associate of Science from Hotel Administration
University of South Carolina Upstate
Bachelor of Science from Business Administration
- GM -IHG Certified General Manager Certification
Similar Profiles
Natalie CruzNatalie Cruz
PBX Telephone Operator at Cambria Hotel & Suites Anaheim Resort AreaPBX Telephone Operator at Cambria Hotel & Suites Anaheim Resort Area
Michel TellezMichel Tellez
Customer Service Representative at Cambria Hotel & SuitesCustomer Service Representative at Cambria Hotel & Suites
Nadine Bien AimeNadine Bien Aime
Hospitality Representative at Cambria Hotel & SuitesHospitality Representative at Cambria Hotel & Suites