Hi, I’m
April Dial
Fort Mill,United States
Summary
Hospitality Professional with over 20 years of experience in Operations and Sales Enthusiastic Patient Care professional motivated to work with patients, families and care teams efficiently. Friendly, adaptable, and collaborative professional successfully devising satisfying solutions to complex problems.
Overview
28
years of professional experience
Work History
Upstate Imperial Transportation Services
Owner
06.2019 - Current
Job overview
- Offering NEMC Transportation Services to Patients for Medical appointments and other medical needs.
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
DoubleTree by Hilton Charlotte Airport Hotel
Director of Sales and Catering
04.2024 - 08.2024
Job overview
- Connected with prospects through trade shows, cold calling and local-area networking.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
- Managed and motivated sales team to increase revenue 20% in 3 months..
- Expanded customer base by targeting untapped markets through innovative lead generation tactics and follow-up mechanisms.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
Cambria hotel & suites
General Manager
08.2023 - 01.2024
Job overview
- Responsible for the overall management and operation of the property, including the hotel restaurant and banquet operation
- Develops and executes an operational strategy aligned with the brand and ownership business strategy
- Keeps team members focused on the critical components of operations to drive guest satisfaction and desired financial results
- Champions the brand's vision for product and service delivery and ensures alignment amongst the property Leadership team and staff
- Ensures operations managers develop a departmental orientation program and appropriate new hire training to successfully perform their job
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
Country Inn & Suites by Radisson
General Manager
12.2022 - 08.2023
Job overview
- Responsible for the day-to-day operations of the hotel
- This included budgeting, forecasting, P&L critique and monitoring revenues on a daily basis
- Monitoring and ordering inventory and controlling labor costs.
Holiday Inn Express
General Manager
09.2021 - 12.2022
Aloft Hotels/Holiday Inn Express & Suites
Area Director Of Sales
05.2020 - 06.2021
Job overview
- Maintain and promote a teamwork environment with effective and clear communication amongst co-workers through positive leadership
- Provide pricing and guidance recommendations to Teams, review and approve any special corporate negotiated rates
- Develop a working knowledge of the operations of the hotels, including food and beverage, guest services, reservations
- Drive customer loyalty to grow share of the account by delivering service excellence throughout each customer experience
- Ensure all pertinent aspects of solicitation, closing, and customer communications are complete and documented for the team
- Identify and pursue new and repeat business through prospecting calls, visits, site tours, lunches, and networking events
- Develop and maintain market awareness to predict revenue opportunities and proactive strategies
- Analyze sales and revenue management reports to identify trends and future demand opportunities
- Monitor pricing to ensure it is in an acceptable range based on available inventory, current sales/revenue strategies and market demand
- Participates in forecasting for revenue and expenses
- Conduct ongoing competitor price and product analysis to ensure proper rate positioning and product offering relative to competition
- Conducts weekly and monthly share analysis for measurement of hotels market performance versus competition and implements strategies accordingly in conjunction with the Regional Director of Sales, Regional Director of Revenue Management, GM
- Recommend and implement new sales programs at the hotels and accurately track ROI
- Initiates collateral and online marketing efforts to include all printed sales collateral, direct mail, discount promotions, e-mail marketing, and website presence and tracks ROI on all advertising and marketing spend
- Prepares annual marketing/business and budget plans
- Set and monitor team member goals including weekly sales activities, room night and revenue goals monthly, quarterly, yearly.
- Acted as a liaison between the sales team and senior management, presenting monthly progress reports and suggesting improvements where necessary for better overall functioning of the department.
- Fostered a culture of accountability within the team which contributed towards meeting set objectives consistently over time.
McKibbon Hospitality
Director of Sales Residence Inn by Marriott
08.2016 - 06.2020
Job overview
- Responsible for the overall sales and revenue of the property
- Trains all associates as it relates to the sales process to maximize revenues
- Implements and trains associates on all McKibbon procedures that relate to sales, including systems and processes
- Responsible for maintaining compliance and remaining up-to-date on new sales initiatives for the brand and company
- Actively involved in the STAR report
- Actively supports the operations team
- Maintains positive relationships with the management company, property owners, and clients
- Actively involved in the community
- Maintains all sales documentation and sales procedures through training, coaching, and counseling
- Supports guest experience and satisfaction in all operations.
Interstate Hotels & Resorts Holiday Inn Express Greenville Airport
Director of Sales
07.2015 - 08.2016
Job overview
- Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services
- Develops and manages sales/marketing operating budgets
- Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail
- Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
- Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
- Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets
- Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions
- Monitors competitor products, sales, and marketing activities
- Establishes and maintains relationships with industry influencers and key strategic partners
- Directs sales forecasting activities and sets performance goals accordingly.
InterContinental Hotels Group (IHG)
Director of Sales
05.2014 - 07.2015
Job overview
- Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals
- Maintain all phone and e-mail contacts, ensuring return of all calls and e-mails
- Represents Company at trade association meetings to promote product
- Arranges and conducts site tours
- Visiting clients as well as entertaining them within the hotel
- Responding to guest concerns, questions, and problems.
Crowne Plaza Hotels & Resorts
Corporate Sales Manager
08.2007 - 04.2009
Job overview
- Achieve booking goals by prospecting clients in the local Hotel market
- Identify, research and develop clients from smaller companies (based on annual revenue and staff) as potential clients for negotiated rate contracts
- Negotiate rates and other clients bookings based on client usage/history, time of year and to keep Hotel in the top rankings of the comp set
- Arrange and conduct site visits/tours as required
- Maintain all calls, tentative bookings, definite bookings and other relevant data in the hotel sales software
- Work with and professionally interact with the DOS, GM and affected department heads regarding Hotel services provided to Corporate Sales clients such as rooms division and food and beverage services
- Follow up and resolve any Corporate Sales client complaints with operational departments
- Ensure that all Corporate contracts, billings, etc
- Are processed accurately through front office and hotel accounting processes
- Work with the Sales Coordinator to process all contracts in a timely manner, maintain client files to Sales standards.
Concord Hospitality Enterprises
Director of Sales
04.2005 - 08.2007
Job overview
- Closed an average of 35% of all leads and achieved between 110% and 120% of projected monthly sales goals during tenure
- Identify, research and develop new clients in the local market
- Targeted and penetrated a competitive market
- Sold thousands of corporate accounts and converted many customers from competitors' services
- Recognized as a Key Contributor for bringing in more than 25 new accounts in 2 months
- Orchestrated successful promotional campaigns, including a special offer that penetrated market territory by 6% in one day
- Keeping departmental costs in line with agreed annual budgets
- Working within the local markets to promote our hotels to corporate clients.
Fairfield Inn & Suites by Marriott
General Manager
03.2001 - 09.2004
Job overview
- Manage all activities of the property including employees, maintenance, sales, and profit/loss controls
- Perform goal setting, motivation/discipline of employees, labor expense control, control of general expenses, and resolving guest related issues in accordance with the company goals
- Coordinate, direct and manage the hotel operation to achieve maximum profitability, ensure guest satisfaction, protect the financial aspects of the business and maintain the building
- Direct and manage property operations to assure optimum performance and continual improvement in the five Key Result Areas (guest service, employees, sales/marketing, property appearance, and profit/financial control)
- Overview HR matters including interviewing, hiring, training, assigning work, coaching/counseling, and performance appraisals
- Ensure that product quality standards are met in all areas of the hotel as it relates to the appearance, levels of maintenance, and cleanliness; establish and maintain preventative maintenance programs to protect the physical assets of the hotel
- Oversee the guest service function to ensure corrective action is taken to resolve guest complaints and ensure superior guest service is delivered.
Quality Inn
General Manager
08.1999 - 02.2001
Job overview
- Answered inquiries pertaining to hotel policies and services
- Assigned duties to staff and observed performance to ensure adherence to hotel policies and established operating procedures
- Provided training, including safety training, to staff as directed by the General Manager
- Assisted in the selection of hotel staff
- Maintained accurate records including cash flow sheet, direct bill accounts, credit card receipts, registration cards, reservation cards, direct bills, credit cards, and IRS
- Assisted General Manager in conducting staff meetings
- Received and resolved guest complaints and employee issues
- Performed functions of the Assistant General Manager in their absence
- Adhered to all franchise and company procedures and regulations as well as standards.
SRMC
Respiratory Therapist Technician
03.1997 - 04.1999
Job overview
- Managed ventilator support for critically ill patients in intensive care units, ensuring proper adjustments according to physician orders and clinical guidelines.
- Provided emergency response assistance in cases of respiratory distress or failure as part of a rapid response team.
- Aided physicians with various procedures such as bronchoscopies, ventilator management, and intubations.
- Served as a resource for staff and patients on the safe use of supplemental oxygen, ensuring optimal therapeutic benefits.
- Educated patients and families on proper use of respiratory equipment and techniques for managing respiratory disorders to improve patient outcomes.
- Developed strong relationships with referring physicians by providing timely communication regarding patient progress and updates on therapy effectiveness.
Education
Florida Atlantic University - College of Business
Hospitality and Tourism Management Certificate
01.2020
University of South Carolina Upstate
B.S. Business Administration from Business Administration, Management and Operations
01.1997
Skills
- Brand Awareness
- New Business Opportunities
- Onboarding
- Small business operations
- Relationship Building
- Customer Relations
- Client Service
- Medical record documentation
- Critical thinking abilities
- Interdisciplinary Collaboration
- Emergency response readiness
Awards
- Key Contributor Award
- Outstanding Performance
- IHG True Spirit of Hospitality Award
Timeline
Director of Sales and Catering
DoubleTree by Hilton Charlotte Airport Hotel
04.2024 - 08.2024
General Manager
Cambria hotel & suites
08.2023 - 01.2024
General Manager
Country Inn & Suites by Radisson
12.2022 - 08.2023
General Manager
Holiday Inn Express
09.2021 - 12.2022
Area Director Of Sales
Aloft Hotels/Holiday Inn Express & Suites
05.2020 - 06.2021
Owner
Upstate Imperial Transportation Services
06.2019 - Current
Director of Sales Residence Inn by Marriott
McKibbon Hospitality
08.2016 - 06.2020
Director of Sales
Interstate Hotels & Resorts Holiday Inn Express Greenville Airport
07.2015 - 08.2016
Director of Sales
InterContinental Hotels Group (IHG)
05.2014 - 07.2015
Corporate Sales Manager
Crowne Plaza Hotels & Resorts
08.2007 - 04.2009
Director of Sales
Concord Hospitality Enterprises
04.2005 - 08.2007
General Manager
Fairfield Inn & Suites by Marriott
03.2001 - 09.2004
General Manager
Quality Inn
08.1999 - 02.2001
Respiratory Therapist Technician
SRMC
03.1997 - 04.1999
Florida Atlantic University - College of Business
Hospitality and Tourism Management Certificate
University of South Carolina Upstate
B.S. Business Administration from Business Administration, Management and Operations
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