Summary
Overview
Work History
Skills
Accomplishments
Certification
Timeline
Generic

April Dreyson

Keller,TX

Summary

Performance-oriented Sales Leader offering an exceptional record of achievement over a 12-year career. Tenacious manager with a strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Head of Sales

Forrest Performance Group
Fort Worth, Texas
10.2020 - 09.2022
  • Coached employees in successful selling methods and encouraged cross-selling, up-selling and on-selling to drive revenue.
  • Identified, hired and trained highly-qualified sales people with fast and effective onboarding, combined with daily huddles, weekly one-on-ones, and weekly sales meetings.
  • Produced contracts, reports, letters, and proposals for clients.
  • Worked closely with other department leaders to ensure inter-department communication was made priority, allowing for seamless transition from Sales to our Client Experience and Recruiting teams to give the ultimate experience to customers, allowing for significantly more expansion opportunities.
  • Delivered weekly reporting (in EOS meeting) on conversion rates, forecasting, and overall numbers, process, people and strategy.
  • Anticipated problems and opportunity to take to CEO and strategize.
  • Increased conversion rate on team from 19% to 43%.
  • Doubled team sales year over year - Doubled in 2021 over 2020 and again in 2022 over 2021 sales.
  • Jumped on to sales calls with team regularly to shadow them and have them shadow me.
  • Completed the following leadership courses and implemented all coaching and management tools taught for a highly effective sales machine to form: 7 Critical Conversations, 4 Stages of Coaching, The 5 Core Disciplines, and Influencing Emotions.

Assistant Vice President Sales

Merit Insurance
Keller, TX
01.2020 - 09.2020
  • Built relationships with customers and community to establish long-term business growth.
  • Attracted new clientele and developed customer relationships by hosting product-focused events.
  • Managed and motivated sales team to rebuild company's book of business.
  • Use of CRM and other online resources to find and vet prospects.
  • Worked to acquire scholarships for sales reps to be able to work towards their CIC designation.
  • Assisted organization in creating clear KPIs and employee contracts, leading to a 30% increase in the sales team's daily phone calls and emails, 18% more quoting opportunities, and a 5% increase in conversion rate.

Account Manager, Producer

Sentry Insurance
Keller, TX
07.2015 - 09.2019
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
  • Managed P&C book of business of $4.5 million as well as a 401k book of business in excess of $60 million.
  • Maintained retention ratio of 93% or higher in commercial book of business, and consistently maintained 100% retention in 401k book.
  • Sold largest account written in business unit of Sentry, still to date.
  • Liaison between policyholders and various departments, communicating effectively to maintain customer satisfaction and uphold company protocols.

401k Enrollment Specialist

Sentry Insurance
Keller, TX
10.2013 - 07.2015
  • Successfully managed large territory that included all of TX as well as parts of OK, LA, and AR.
  • Increased average deferral percentage of participants by 3% across managed book.
  • Brought additional $2.5 million in rollover dollars per year.
  • Worked with plan sponsors on quarterly reviews and plan changes.

Business Products Sales Rep

Sentry Insurance
Keller, TX
08.2010 - 10.2013
  • Developed list of leads through cold calling efforts and follow up, allowing to lead my peers in sales, becoming one of the top 2 BPS reps countrywide.
  • Worked with existing book to sell ancillary products, and became the first and only producer to sell a 401k plan to a customer from our BPSR market.
  • Maintained high closing ratio for this line of business, at average of 36%.

Skills

  • Strategic Planning
  • Collaboration and implementation of innovative ideas that scale to company goals
  • Database Management
  • Sales and Sales Leadership Coaching
  • Sales processes training and implementation
  • B2B sales
  • Self-Motivated
  • Strategic account development
  • New Business Development
  • Analytical problem solver
  • Microsoft Outlook, Excel, and Word
  • Zoho, Microsoft CRM, and Salesforce
  • Contract writing and review

Accomplishments

  • President's Club Qualifier 2022
  • President's Club Winner 2021
  • Leaders Trip Winner 2018
  • Leaders Trip Winner 2017
  • Producer of Excellence 2017
  • Leaders Trip Winner 2016
  • Producer of Excellence 2016
  • Leaders Trip Qualifier 2012 and 2013
  • Leaders Trip Winner 2011

Certification

  • Warrior Selling Practitioner
  • Warrior Selling - Fearless Prospector
  • Leadership Sales Coaching Practitioner
  • Certified Insurance Counselor
  • CNPR Certification - # 659642019
  • Property and Casualty License, TX
  • Life and Health License, TX

Timeline

Head of Sales

Forrest Performance Group
10.2020 - 09.2022

Assistant Vice President Sales

Merit Insurance
01.2020 - 09.2020

Account Manager, Producer

Sentry Insurance
07.2015 - 09.2019

401k Enrollment Specialist

Sentry Insurance
10.2013 - 07.2015

Business Products Sales Rep

Sentry Insurance
08.2010 - 10.2013

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April Dreyson