Hi, I’m
April Gallegos
Whittier,California
Overview
33
years of professional experience
Work History
Lobos 1707 Tequila Company
California Regional Manager
09.2023 - Current
Job overview
- Make daily sales calls to key on and off premise accounts throughout the California market.
- Manage and work with all management teams at SGWS from VP's (Harding and Keough), RVP's, DM's and ADM's to help them achieve their goals as a partnership to keep Lobos 1707 front of mind.
- Building and nurturing my long-term relationships with SGWS partners and Key Accounts.
- Working with the California Team to help California succeed in hitting its numbers.
- Using the new database Lupa to manage business.
- Managing and working with the various roles at Lobos 1707 Tequila. Learning to manage expectations and create open communication with all involved.
- Keep aware of trends with cocktails and ideas to help our partners/customers better effectively sell Lobos 1707 Tequila.
- Meet with key on- and off-premise accounts to develop strong working relationships.
- Constantly presenting Lobos 1707 brands and work towards achieving increased volume.
- Ensure SGWS is informed of the local and national objectives and programs, while providing support for all sales-related activities. They win, we win!
- Constant participation at events, creating liquid to lip experiences for the consumer.
- Effectively execute staff trainings with knowledge of Lobos 1707 Tequila and Tequila.
Lobos 1707 Tequila Company
So. California Brand Manager
09.2023 - Current
JAJA Tequila Company
California Market Manager
05.2021 - 09.2023
Job overview
- Grow JAJA over 75% in all avenues.
- Make daily sales calls to key on and off premise accounts throughout the California market.
- Work closely with VP's Jamie Keough and Allen Harding to help grow JAJA.
- Work with RVP's, DM's and ADM's in No. Cal and So. Cal to keep JAJA front of mind.
- Work with constantly scheduled with SGWS Reps in No Cal and So. Cal teams to help grow distribution and ensure proper placement for JAJA Tequila.
- Manage all JAJA Tequila promotions within assigned territory.
- Increased awareness and distribution for continued growth.
- Constant interaction with distributor to help in the creation of certain pricing and programming opportunities.
- Assist in the achievement of company distribution and volume objectives.
- Cultivate and maintain relationships with SGWS and accounts throughout California.
- Effectively manage $50,000 in expense and entertainment budgets annually.
- Help with Social Media and grow not only JAJA but accounts I work with.
- Manage incentives for on premise, off premise, inside sales and merchandising in No. Cal and So. Cal.
- Manage independent chains and help get distribution.
AG Hospitality, Inc. - DBA La Pescadora
Owner and Operator
06.2014 - 10.2020
Job overview
- Manage the Day to Day Operations of the La Pescadora Restaurant.
- Work to effectively promote La Pescadora business via all social media.
- Increase sales and branding of business.
- Work with all suppliers and vendors to maintain proper pricing.
- Assist in the achievement of company growth.
- Cultivate and maintain relationships with other businesses in Uptown Whittier.
- Effectively manage $1,000,000 business.
Blackheath Beverage Group
Southern California Market Manager
11.2013 - 04.2014
Job overview
- Make daily sales calls to key on and off premise accounts throughout the Southern California market.
- Work to effectively promote assigned BBG brands in my territory.
- Increase distribution on all brands in Southern California.
- Work with Southern Wine and Spirits to help grow distribution and gain growth on all our brands.
- Interact with distributor to help in the creation of certain pricing and programming opportunities.
- Cultivate and maintain relationships with Southern Wine and Spirits and accounts throughout Southern California.
- Influence sales force to ensure proper placement of the brand through scheduling and optimizing monthly 'ride withs'.
- Effectively manage $100,000 in expense and entertainment budgets annually.
Beam, Inc.
Super Premium Distillery Specialist
01.2012 - 11.2013
Job overview
- Effectively conveying the history, heritage and brand identity to consumers, broker sales force, bar managers and service staff in order to identify key influencers in my market on all our Super Premium Brands including, but limited to, Laphroaig Scotch, Jim Beam Small Batch Bourbons, Maker's Mark and Maker's 46, Effen Vodka, Cruzan Single Barrel Rum, Courvoisier Cognac, Canadian Club Whisky and Thatcher's Organic mixable.
- Increase distribution on all super premium brands in Southern California.
- Plan and organize special events including the Makers' Mark annual Kentucky Derby Viewing party.
- Coordinate all activities for all Super Premium brands in Southern California.
- Optimize use of Point of Sale materials.
- Partnered with non-profit organizations to enhance their fundraising potential and highlight Super Premium Jim Beam Brands with target market.
- Responsible for training Distributor Sales Force on comprehensive product knowledge on all Super Premium Brands.
- Performed Off-Premise surveys from 2008 - 2013.
- Effectively manage $125,000 in expense and entertainment budgets annually.
Maker's Mark Distillery
Maker's Mark Distillery Diplomat
09.2008 - 12.2011
Job overview
- Successfully partnered with U.S Brand Team, National Accounts, Regional Marketing and local Broker Team as an extension of the Distillery and acknowledged as category and industry expert as well as 'Face of the Brand' for Southern California.
- Effectively conveyed the Maker's Mark history, heritage and Brand identity to consumers, broker sales force, bar managers and service staff in order to identify key influencers in my market.
- Responsible for growing the Maker's Mark Brand and successful Launch of Maker's 46 in Southern California.
- Accomplished through menu programs, staff trainings, features and promotions in top volume accounts.
- Optimized use of Point of Sale materials.
- Cultivated relationships with top regional accounts.
- Influenced sales force to ensure proper placement of the brand through scheduling and optimizing 'ride withs'.
- Planned and executed Ambassador and industry events quarterly in major markets of Southern California to promote a deeper consumer knowledge of the brand and its personality including the Annual Kentucky Derby Viewing Party.
- Planned and executed Maker's 46 launch events with Ambassador's and industry for proper introduction and penetration of the market. Effectively 'sold through' all allocation of Maker's 46 in Southern California.
- Led project with Jim Beam National Accounts team to properly place, promote and highlight all Maker's Marks.
The Patina Restaurant Group
Special Event Sales Manager
03.2007 - 11.2007
University of Southern California School of Policy, Planning, and Development
Director of Alumni Relations and Special Events
02.2006 - 03.2007
University of Southern California School of Policy, Planning, and Development
Director of Special Events and Development
01.2003 - 01.2006
University of Southern California Law School
Assistant Director of Development and Graduate Relations
01.1992 - 01.2003
Timeline
California Regional Manager
Lobos 1707 Tequila Company
09.2023 - Current
So. California Brand Manager
Lobos 1707 Tequila Company
09.2023 - Current
California Market Manager
JAJA Tequila Company
05.2021 - 09.2023
Owner and Operator
AG Hospitality, Inc. - DBA La Pescadora
06.2014 - 10.2020
Southern California Market Manager
Blackheath Beverage Group
11.2013 - 04.2014
Super Premium Distillery Specialist
Beam, Inc.
01.2012 - 11.2013
Maker's Mark Distillery Diplomat
Maker's Mark Distillery
09.2008 - 12.2011
Special Event Sales Manager
The Patina Restaurant Group
03.2007 - 11.2007
Director of Alumni Relations and Special Events
University of Southern California School of Policy, Planning, and Development
02.2006 - 03.2007
Director of Special Events and Development
University of Southern California School of Policy, Planning, and Development
01.2003 - 01.2006
Assistant Director of Development and Graduate Relations
University of Southern California Law School
01.1992 - 01.2003
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