April Gonzales

• Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
• Defined, implemented, and revised operational policies and guidelines.
• Worked collaboratively with functional leaders to implement new procedures and corrective actions to improve quality.
• Perform a variety of tasks and functions related to the office facilities and daily operational functions of AT&T stores.
• Oversee the handling of operations/facilities duties for retail locations such as back end and operational requirements.
• Work with AT&T related operational requirements including executing and verifying stores are operating within AT&T guidelines.
• Development of retail location specific programs through analyzing gaps between Executive operations and store operations.
• Act a liaison between stores, Corporate offices and Mobily LLC
• Track, analyze and make recommendations related to late deposits, late store openings, cash & inventory variances and other issues related to fines and financial losses.
• Investigate prolonged issues related to inventory counts, maintenance and other operational procedures.

KEY ACCOMPLISHMENT - Have taken variances down to ~$4500

• Oversee the sub dealer channel of Metro by T-Mobile stores for the company, managing all communication with the channel
• Grow market share by leading all relocations, store closures and new store openings
• Played a pivotal role in achieving business objectives through strategic development and execution of company-wide standardization initiatives.
• Channel has been ranked top 10 and up to #1

• Brought on board to lead distribution of over 130 Metro by T-Mobile stores within 7 states, growing market by approximately 40%
• Formulated impactful sales plans across the region to maximize selling opportunities, optimize strategies, and improve ROI
• Raised operational effectiveness by holding quarterly performance reviews for District Managers and handling all store escalations
• Took a pivotal role in purchasing other stores, serving as a spokesperson for the company with T-Mobile
• Reduced wastage through effective purchase of uniforms, name badges, and other store needs such as security/demo holders, power charges for demos, and fixtures
• Overall ranking was never more than 100 of 380 and hit top 50 at least 50% of that time
• Best ranking was #23 in the nation
• Promoted 6 people and opened up 2 positions of Regional General Managers

• Played a key leadership role in managing a portfolio ranging from 410 doors to 355 in the Houston market
• Outperformed revenue goals and metrics by building strong business relationships with 22 plus dealer principals and partners
• Enabled cost savings by fostering relationships with fixture vendors, while ordering items needed at stores such has center islands, dummy holders, counters, etc
• Excelled at designing layouts for all new stores, relocations and remodels, as well as approved outside signage based on company guidelines
• Maintained open lines of communication with the training, sales, marketing, and operations to ensure successful launch and termination of stores
• Executed all special projects relating to business development such as the Apple program, Femto, Shoppertrak and assist in the New Metro by T-mobile signage program (through Q12019)
• MVP Business Development Q1 2019

• Successfully managed a territory of 18-23 locations, ensuring properly staffing, training, and merchandising with the latest marketing and promotional material
• Acted as a change agent by engaging with business partners to achieve performance targets related to subscribers, revenue, and churn
• Facilitated expansion by prospecting new store locations based on service needs and demographics
• In 2015, assigned Houston team received #1 on the Region Scorecard, Most Improved Overall, Director and RVP both received #1 and my team and Account Manager received #1 on the Scorecard

• Optimized profitability by increasing the visibility and availability of Glazer's Pinnacle wine brands
• Orchestrated comprehensive marketing plans to increase branding exposure, customer traffic and sales
• Cited for excellence in introducing new brands, developing supplier strategies, and making brands purchase ready
• Successfully increased recurring revenue with chain stores, including Walmart, HEB, Sellers Bros, Foodarama, Fiesta Mart, and Foodtown
• Served as the key contact, building strong relationships with stakeholders to resolve any issues that arise
• Created and implemented store displays, promoting sales and growth
• December 2014 ending numbers were as follows: Sold 104% total Glazer cases (goal 3,085 sold 3,218), met 99% revenue ($129,874), 200% William Hill, 100% LaMarca, 300% Sterling Vintner's, 171% Gallo Premium Plus, 243% Diagio, 124% Ballatore, 120% Alamos