Creative Business Owner, instructor and community leader with exceptional background spent in the Marketing, Design & Photography Field. Proven leader with engaging demeanor and success working in most demanding environments. Talented in training and mentoring successful teams.
Work History
CTE Marketing & Business Instructor
Fresno Unified School District
08.2015 - Current
Enhanced student understanding by incorporating real-world examples and case studies in lessons.
Increased student engagement through the use of interactive teaching methods, such as group projects and presentations.
Assisted in the development of new business curriculum to better align with industry trends and standards.
Provided individualized support for students, offering office hours and additional resources tailored to their needs.
Small Business Owner
The Coffee Saloon
Dos Palos, CA
03.2019 - Current
Maintained a safe work environment by enforcing strict safety protocols and regularly updating staff on industry best practices.
Established strong customer relationships through excellent communication and attentive service.
Fostered an inclusive workplace culture that valued diversity, collaboration, and continuous learning.
Conducted market research to inform product development decisions and identify potential growth areas.
Achieved consistent growth in annual revenue through strategic planning and execution of sales initiatives.
Prepared bank deposits and handled business sales, returns and transaction reports.
Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
Trained and motivated employees to perform daily business functions.
Conducted target market research to discover customer needs and analyze competitor trends.
Trained new employees on proper protocols and customer service standards.
Scheduled employees for shifts, taking into account customer traffic and employee strengths.
Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Mayor of Dos Palos
City Of Dos Palos
11.2016 - Current
Fostered positive relationships with neighboring municipalities to facilitate regional collaboration and growth.
Increased transparency in local government by implementing open data platforms and encouraging community engagement.
Led the creation of a more inclusive city council, promoting diversity in representation and decision-making processes.
Strengthened emergency preparedness efforts through regular drills, interagency coordination, and public awareness campaigns.
Championed initiatives to enhance city''s digital presence, promoting accessibility and transparency for residents.
Appointed qualified candidates to positions such as chief of police.
Signed contracts, ordinances and other official documentation to execute orders of office.
Attended public forums, events and informal meetings.
Photography & Yearbook Representative
Lifetouch School Photography
Central Valley Representative, CA
07.2010 - 07.2015
Improved client satisfaction by consistently delivering high-quality photo editing and retouching services.
Enhanced studio efficiency by maintaining and organizing photographic equipment for easy access during shoots.
Collaborated with photographers to develop creative concepts for various projects, resulting in visually impactful images.
Streamlined post-production workflows by effectively managing digital assets, ensuring timely delivery of final products.
Increased yearbook sales by implementing innovative marketing strategies and promotional campaigns.
Enhanced the overall quality of the yearbook by collaborating with photographers, designers, and editors.
Streamlined the production process for timely delivery of yearbooks through efficient project management.
Generated revenue for the school by establishing partnerships with local businesses for advertising opportunities in the yearbook.
Developed creative themes for each edition of the yearbook that captured the spirit of the school community.
Managed deadlines efficiently while maintaining flexibility to accommodate changes or unforeseen challenges during production stages.
CTE Graphics & Marketing Instructor
Dos Palos High School
08.2002 - 07.2010
Enhanced marketing curriculum by incorporating real-world case studies and industry trends.
Developed innovative lesson plans, resulting in increased student engagement and knowledge retention.
Evaluated student performance through regular assessments, providing constructive feedback for improvement.
Collaborated with fellow instructors to share best practices and continuously improve the marketing program.
Facilitated active learning environments that encouraged critical thinking and problem-solving skills in marketing contexts.
Promoted student involvement in extracurricular activities related to marketing, such as clubs or competitions.
Fostered teamwork among classmates which resulted in successful collaborative assignments.
