Summary
Overview
Work History
Education
Skills
Work Availability
Software
Timeline
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April Jimenez

April Jimenez

Medford,NY

Summary

In digital media you learn quickly to wear many hats, with more than 15 years in all things marketing I have worked through the ranks, and worn just about every hat there is. I have held the position of Director of Digital Marketing both in house, and in an agency setting. My experiences include AGILE team management, SEO, PPC, mobile & app marketing, content marketing, email marketing, project management, product marketing, brand development campaigns, and event marketing. I am enthusiastic in my search to discover new methods to excite and engage clients.

Overview

17
17
years of professional experience
2
2
Languages

Work History

Director of Digital Marketing

Hammer Marketing, Weidenhammer
01.2021 - Current
  • Lead team of 7 digital marketing professionals, providing guidance, coaching, and support to optimize performance and achieve departmental goals
  • Collaborate with division directors to align digital marketing strategies with overall business objectives, influencing process and strategy to drive growth and enhance brand visibility
  • Cultivate and maintain relationships with high-level clients, ensuring client satisfaction and driving revenue growth through effective digital marketing campaigns
  • Spearhead email marketing initiatives, leveraging data-driven insights to optimize campaign performance, increase engagement, and drive conversion rates
  • Oversee programmatic advertising campaigns, utilizing advanced targeting techniques and analytics to maximize ROI and reach target audiences effectively
  • Develop and execute content marketing strategies, including creation of compelling and engaging content across multiple platforms to increase brand awareness and drive customer engagement
  • Manage social media marketing efforts, including content planning, community management, and performance analysis to enhance brand presence and drive audience engagement
  • Demonstrate strong leadership skills, fostering a collaborative and innovative team culture focused on driving results and exceeding client expectations.

Digital Content & Marketing Lead

PAYOMATIC inPOWER MasterCard
10.2018 - 12.2020
  • Tasked with bringing 50+ year old Fintech brick and mortar financial services company into the digital world via prepaid debit card & accompanying mobile app
  • Mobile app marketing and project management - customer engagement, SMS, push and in-app messaging
  • Full engagement campaigns via email, sms messaging and in-app messaging
  • Acquisition campaigns focused on multi-channel marketing including: SEO, Paid, Native, Social, Content, OTT and community events
  • Use marketing automation for onboarding, triggered messaging, offers, engagement and retention
  • Manages creative and development of product according to plan and deliverables
  • Overhaul entire web presence to offer interactive website, blogs, support pages, and social media
  • Manages vendor across multiple projects, and business lines.

Interim Director of Digital Marketing

The Powerline Group
03.2017 - 12.2018
  • Created and oversee AGILE Marketing team of 13 across 3 business lines
  • Manage full marketing budget across 3 business lines
  • Manage vendor relations both onsite and offsite
  • Create Action Plans for each individual based on goals to be achieved each month
  • Spearhead and oversee all marketing directives including online and offline promotions, SEO, Social media, PPC, email marketing, and content amplification to increase traffic and revenue
  • Lead multi-channel marketing and automation
  • Conducted market research to identify new opportunities and inform digital strategy direction.
  • Manage community outreach program as it related to acquisition, engagement and marketing
  • Guide marketing team to reach goals
  • Report directly to the VP of Marketing and CEO on all client and employee activity & goals.

Director of Digital Marketing

Huemor Designs
08.2015 - 03.2017
  • Run a team of 4 to deliver high quality, customized marketing campaigns to a multitude of high level clients
  • Create full service offline marketing campaigns for clients including PR and event marketing
  • Plan, enact and communicate all marketing strategies to those clients including SEO, PPC and content marketing
  • Prepare in-depth reports for both outside clients and internal C-Suite
  • Manage relationships with clients, outside vendors, and talent
  • Helped to create Found, the full-service digital marketing division of Huemor
  • Create and oversee full digital marketing strategies for all clients.

Assoc. Director-Internet Marketing Services

MedNet Technologies
06.2012 - 08.2015
  • Manage & track efforts of Internet Marketing department including SEO, SEM & Social
  • Handle all client communication regarding SEO, SMM and SEM analytics
  • Oversee, and assess a team of 6-report to upper management weekly progress
  • Create and execute interdepartmental training sessions monthly
  • Optimize more than 100 websites one-time, and on an ongoing basis
  • Write SEO rich content for over 30 client blogs on a monthly basis, as well as for the corporate blog
  • Copy edit and proofread all marketing and blog copy from a team of writers
  • Write long form marketing copy for landing pages
  • Oversee and coordinate link building efforts for more than 100 clients
  • Analyze and communicate client performance on scheduled basis.

Marketing/SEO Copywriter

TheLadders.com
06.2009 - 12.2011
  • Create SEO and marketing copy for all 3 business lines (for email, B2B, B2C)
  • Create all SEO assets for more than 500 pages including meta descriptions, meta keywords, title tags, URLs and alt tags
  • Write and update 3 corporate blogs regularly
  • Contribute to and update all corporate social media sites
  • Worked as part of the UX team.

Web Content Coordinator/Copywriter

NAC Marketing
02.2007 - 06.2009
  • Work closely with both the creative team and web marketing team
  • Deliver optimal keyword ranking by creating, writing, and copy editing relevant copy
  • Identify and engage new audiences using social media platforms
  • Proofread, copy edit and finalize online articles, web pages and print brochures
  • Generate, edit and deliver multiple mass email blasts and health advisories weekly
  • Tracking success of keywords and web pages using Google Analytics
  • Finalize all copy for all of NAC Marketing's web presence
  • Manage an SEO team of 8.

Education

Bachelor of Arts - English, Italian Language

State University of New York, Stony Brook
Stony Brook, NY
06.2004

Skills

  • Google Certified
  • Hubspot Content Marketing Certification
  • Braze Email Marketing Certification
  • Affiliate Marketing
  • Project & Product Mgmt
  • CMS
  • CRM
  • Basic HTML
  • PPC Campaigns
  • CRM Management
  • Campaign Management
  • Content Marketing
  • Mobile marketing
  • E-commerce strategy
  • Gamification Strategies
  • Email marketing campaigns
  • Copywriting and editing

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Braze

Hubspot

Zoho

Salesforce

Marketing Cloud

Timeline

Director of Digital Marketing

Hammer Marketing, Weidenhammer
01.2021 - Current

Digital Content & Marketing Lead

PAYOMATIC inPOWER MasterCard
10.2018 - 12.2020

Interim Director of Digital Marketing

The Powerline Group
03.2017 - 12.2018

Director of Digital Marketing

Huemor Designs
08.2015 - 03.2017

Assoc. Director-Internet Marketing Services

MedNet Technologies
06.2012 - 08.2015

Marketing/SEO Copywriter

TheLadders.com
06.2009 - 12.2011

Web Content Coordinator/Copywriter

NAC Marketing
02.2007 - 06.2009

Bachelor of Arts - English, Italian Language

State University of New York, Stony Brook

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April Jimenez