April King
New York,NY
Summary
Experienced marketing manager with a strong ability to develop and implement innovative marketing strategies across various industries. Proven success in driving brand growth and executing impactful campaigns that resonate with target audiences. Highly skilled in team leadership and strategic planning, ensuring the seamless execution of cohesive and results-driven marketing initiatives.
Overview
9
9
years of professional experience
1
1
Certification
Work History
SEO Website Marketing Manager
Pinnacol Assurance
05.2024 - 11.2024
- Directed SEO initiatives and implemented advanced keyword strategies, resulting in a50% increase in brand visibility and a25% rise in website traffic
- Orchestrated cross-channel digital marketing campaigns and optimized content delivery, boosting user engagement by35%
- Improved lead conversion rates by15% through collaboration with sales teams, refining customer targeting, and utilizing analytics-driven insights
- Website and Site Traffic
- Directed a comprehensive website redesign that improved user experience, resulting in a25% increase in user engagement and session duration over six months
- Executed advanced SEO strategies, achieving a30% growth in organic search traffic and enhancing search rankings for over15 high-priority keywords
- Streamlined site performance by reducing page load times by40%, which enhanced customer retention rates and increased user satisfaction scores by20%
Website and Site Traffic
Cake
05.2024 - 11.2024
- Developed a user-centric digital platform that simplified the insurance purchasing process, resulting in a20% increase in online policy sales and improved customer satisfaction
- Executed data-driven marketing campaigns that boosted website traffic by15% and improved conversion rates by10%, contributing to revenue growth
- Designed and implemented a responsive framework, enhancing mobile usability by25% and ensuring consistent user experiences across devices
Website and Site Traffic
EverPeak
05.2024 - 11.2024
- Developed and launched a comprehensive digital platform, resulting in a30% expansion in market reach and delivering tailored insurance solutions
- Executed and optimized content marketing strategies, leading to a20% increase in website traffic and a15% boost in lead generation efficiency
- Redesigned and enhanced user interface and experience, reducing bounce rates by15% and improving customer retention rates by10%
Website and Site Traffic
Attune
05.2024 - 11.2024
- Streamlined the insurance application process by designing an intuitive online portal, reducing submission times by50% and enhancing user experience
- Increased qualified leads by35% through enhanced SEO and SEM strategies, optimizing keyword performance and ad spend efficiency
- Optimized landing page design and content through A/B testing, achieving a15% improvement in conversion rates and driving higher ROI
YouTube Content Strategy Researcher
Pinnacol Assurance
05.2024 - 11.2024
- Increased YouTube channel subscribers by50% and boosted video views by40% through a targeted content strategy tailored to audience preferences
- Optimized video performance and audience engagement by leveraging YouTube analytics, achieving a35% improvement in viewer retention rates
- Enhanced brand awareness and educational reach by producing engaging video content, driving a25% uptick in conversions related to workers' compensation services
Developer Advocate
IBM
06.2022 - 04.2024
- Developed and executed targeted developer campaigns, achieving a40% increase in product adoption and contributing to revenue growth
- Enhanced brand visibility by35% through strategic media relations, thought leadership initiatives, and high-impact content creation
- Led cross-functional teams and market research projects, improving customer insights and engagement strategies, resulting in a30% enhancement in stakeholder satisfaction
Enterprise Infrastructure Engineer
Gemini
06.2021 - 03.2022
- Optimized cross-departmental collaboration tools, resulting in a15% reduction in project timelines and a20% increase in team productivity
- Streamlined infrastructure and reporting systems, enhancing resource allocation efficiency by25% and reducing downtime by30%
- Led vendor management and technical training sessions, achieving a98% service satisfaction rate and improving team proficiency scores by40%
IT Operations Analyst
WeWork
03.2020 - 06.2021
- Implemented and maintained technical solutions for marketing and communication tools, achieving99.9% system uptime and reducing downtime-related delays by15%
- Optimized internal communication workflows by introducing advanced platforms, increasing project management efficiency by25%, and accelerating internal updates
- Enhanced cross-functional marketing initiatives by reducing technical response times by30%, enabling20% faster campaign deployment, and improving overall team productivity
Genius
Apple
06.2015 - 03.2020
- Improved customer engagement strategies, resulting in a20% increase in satisfaction rates and a15% boost in repeat business
- Streamlined service delivery processes, achieving a10% reduction in turnaround time and enhancing operational efficiency
- Resolved95% of high-priority technical issues within SLA, ensuring a98% customer retention rate and strengthening brand loyalty
Education
Master of Science - Information Technology Management
WGU
New York06.2025
Bachelor of Arts - English
City College of New York
New York06.2016
Skills
- Cross-Functional Leadership
- Stakeholder Relationship Management
- Brand Development
- Public Relations and Media Engagement
- Budget and Cost Optimization
- SEO and SEM Optimization
- Social Media Strategy and Management
- Data Analytics and Marketing Insights
- Marketing Automation Tools
- Customer Acquisition and Retention Strategies
- Content Strategy and Creation
- Project and Campaign Management
- Digital marketing
- Social media marketing
- Customer relationship management (CRM)
- Staff management
Certification
- Trustworthy AI and AI Ethics, IBM
- IBM Recognized Speaker/Presenter, IBM
- Earning Advocacy Practitioner, IBM
- Enterprise Design Thinking: Team Essentials for AI, IBM
Timeline
SEO Website Marketing Manager
Pinnacol Assurance
05.2024 - 11.2024
Website and Site Traffic
Cake
05.2024 - 11.2024
Website and Site Traffic
EverPeak
05.2024 - 11.2024
Website and Site Traffic
Attune
05.2024 - 11.2024
YouTube Content Strategy Researcher
Pinnacol Assurance
05.2024 - 11.2024
Developer Advocate
IBM
06.2022 - 04.2024
Enterprise Infrastructure Engineer
Gemini
06.2021 - 03.2022
IT Operations Analyst
WeWork
03.2020 - 06.2021
Genius
Apple
06.2015 - 03.2020
Master of Science - Information Technology Management
WGU
Bachelor of Arts - English
City College of New York
Similar Profiles
Gil PortilloGil Portillo
Help Desk Technician at Pinnacol AssuranceHelp Desk Technician at Pinnacol Assurance
Kelly DryerKelly Dryer
Business Analyst at Pinnacol AssuranceBusiness Analyst at Pinnacol Assurance
Jennifer EversmanJennifer Eversman
Claims Representative 1 at Pinnacol AssuranceClaims Representative 1 at Pinnacol Assurance