April Kratky

Provide scientific knowledge, business acumen, and customer engagement expertise to specialist customers in support of Nucala.

Selected to represent GSK at national buying consortium meeting. Met with thought leaders from across the country and collaborated with internal stakeholders to maximize pull through and ROI.

Led the midwest team in selling workshop designed to improve communication skills and accelerate sales cycle with the art of storytelling.

Provided midwest team with best practices to leverage opportunity engine and maximize tools available as a digitally enabled rep. Our team demonstrated immediate improvement in KPI's showing the improved adoption of available resources.

• Worked closely with Indegene leadership across verticals, marketing, operations, technology, finance, and other functions globally to deliver measurable business impact
• Built account strategies to expand partnerships and open new partnerships by analyzing client needs and leveraging analytics, data and deep industry knowledge
• Ensured company wide collaboration for large complex and strategic pursuits
• Collaborated with the global SVP of emerging markets to plan targets as well as the strategy for new services/solutions
• Responsible to ensure margins in partnership with business unit leads
• Assisted marketing in honing competitive positioning, messaging, based on feedback from clients and prospects and by evaluating long-term trends in the market
• Assist in developing and evolving advanced segmentation strategies that deliver personalized solutions for clients brands at different stages of their lifecycle
• Cultivated strong relationships with stakeholders at all levels of the organization to facilitate smooth execution of projects.
• Active mentor for junior team members
• Provided leadership and guidance to multicultural teams, promoting a positive work environment and employee engagement.
• Managed cross-functional teams to achieve project milestones within budget and on time.

• Responsible for overall management of large accounts across6 states
• MN, WI, ND, SD, IA, and NE
• Accounts included hemophilia treatment centers, IDN’s ACO’s, small community hospitals, specialty pharmacies, and distributors
• Worked with a government program in WI known as WCDP to meet the needs of an underserved patient population while also meeting the business objectives of the hemophilia sales team
• Lead the Rare Disease National sales team in a6 week workshop I created to hone skills in story telling and increase efficacy in virtual meetings
• Helped the upper Midwest region lead the nation by overachieving sales goals
• Collaborated with Patient assistance programs, marketing, sales leadership, market access and government contracting to fully meet the needs of complex multidimensional accounts

• Responsible for creating and executing tactical business objectives to over-achieve sales goals, and to increase customer awareness of Pfizer products in the I&I business unit pipeline.
• Graduated from Step up program for leadership and Account management. Edge training tests at the conclusion of the program showed Business Acumen and Negotiation as my areas of strength measuring 99.2 % of all international participants taking the assessment.
• Ranked in the top 20% of the nation all 4 years
• Lead the district at 104% to goal when I received a promotion to Rare Disease
• Lead the District as the PACE selling champion
• Served on the board of directors for the Arthritis foundation as leader of patient advocacy
• Worked with Creighton University Rheumatology fellows and Chief of Medicine to organize efforts in creating aggressive immunization protocols to improve patient outcomes while being treated for autoimmune diseases
• Completed Pfizer's competitive Step Up program and leadership lab
• Became certified as a Medicare SHIP counselor
• I received extensive training on government, and private insurance coverage options
• I utilized this certification to volunteer my time at a center for aging in my community helping Medicare patients select the most cost effective coverage
• I earned the Regional performance award2 times in2 years for strategic use of resources to drive sales performance

• Launched a new Hospice company in the upper Midwest by working with large health systems including ACOs and IDNs
• Business growth was achieved by obtaining contracts with Blue Cross Blue Shield of Nebraska, Coventry, NE Medicaid, Aetna, and TriCare
• I worked with corporate intake and branch care teams to gather appropriate documentation needed to qualify patients
• Established a new care model focused on specific disease state management
• Started internal education Program for heart failure and management of LVAD patients
• Negotiated pricing to manage Dobutamine continuous infusion patients at home
• Gained access and secured a partnership with the VA health system making St. Croix their preferred care provider
• Attended weekly Oncology department meetings at UNMC to discuss potential qualified patients
• Contracted with an ACO to qualify patients from their government CCM program
• Rounded weekly with VA paliative care team

• Increased branch profitability by direct marketing to Cardiologist, Oncologist, Infectious Disease, Orthopaedic Surgeons, and GI
• Worked with health organizations interdisciplinary team to secure lines of service
• Obtained contracts from Nebraska Medical Center for payment on underprivileged patients needing infusion therapy
• Secured exclusive contract with Nebraska Medical Center Transplant team
• Promoted1st year to sales manager

• Created Independent Orthopaedic business for the entire service line at Wright Medical
• Created partnership with Interventional Radiologist and opened a Vein clinic performing EVLT procedures
• Granted ownership of underperforming territory with total billable sales of $2,000
• Submitted purchase orders for over $70,000 within6 months
• Won national contest for selling the most in1 product line
• Hired sales team to drive additional sales and submitted more that1 million in purchase orders by1.5 years
• Negotiated marketing, media advertising
• Designed logo and print adds
• Negotiated contracts with hospitals and surgery centers
• Worked with department heads to obtain purchase orders for payment on products used
• Attended surgeries and negotiated aquiring surgical kits from neighboring distributorship

• Launched and drove adoption of21st in class injectable diabetes drugs
• Lead the Minneapolis region with100% of specialists adopting new drug
• Finished1st place in the region before leaving the company

• Launched1st in class injectable long-acting insulin to endocrinologist
• Demonstrated market share growth from36% in March2004 to50% in July2005 with disadvantaged managed care coverage
• Finished with primary product at230% to goal
• Ring award winner for achieving over103% to goal all eligible years
• Winner of numerous sales awards for achieving goals and was promoted to professional level after only6 months