April Lindemann
Canyon Lake,TX
Summary
Experienced business development leader with 16 years of proven success in driving operational excellence and achieving revenue growth. Skilled in acquiring new clients, negotiating contracts, and leveraging exceptional interpersonal communication and relationship-building abilities. Recognized as an effective team leader, consistently surpassing sales and revenue targets through a results-driven and proactive approach.
Overview
16
16
years of professional experience
Work History
National Sales Director
HD Supply, Facilities Maintenance
01.2022 - Current
- Established financial objectives, and devised robust strategies to create, implement, and accomplish annual sales proposals for a $74M territory
- Utilized CRM tools to deliver analytics and reporting metrics and enhance sales visibility
- Lead organizational effectiveness, shortening sales cycles, and increasing forecast accuracy by 32% in alignment with corporate KPIs.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Orchestrated the implementation of innovative sales automation tools and growth strategies, leading to a notable 27% increase in market share.
- Established and maintained relationships with key customers, resulting in a 29% increase in repeat business.
- Coordinated cross-functional teams to address complex client challenges, ensuring seamless collaboration between departments.
- Conducted regular reviews of market trends and participated in PLRs that maximized profitability while remaining competitive in the industry.
- Collaborated with marketing team to create targeted campaigns, resulting in improved brand awareness and lead generation.
- Fostered a culture of innovation within the sales department by encouraging experimentation with new tactics or approaches.
- Organized trade shows, conferences, and events to showcase product offerings while networking with potential clients.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Senior Sales Manager
HD Supply, Facilities Maintenance
01.2020 - 01.2022
- Led a process-driven approach to sales through customer collaboration, visits, and prepared status reports to improve market performance
- Drove sales by developing multi-million dollar contract sales.
- Exceeded sales quotas by 16% and increased profitability through effective sales strategy and business planning.
- Increased profitability by 34% by reallocating resources and focusing on high-potential opportunities, resulting in a significant increase in overall company revenue.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Elevated conversion rates by 52% by initiating lead generation, scheduling pre-proposal meetings, and aiding proposal preparation.
Regional Sales Manager National Accounts
HD Supply, Facilities Maintenance
01.2018 - 01.2020
- Led sales management team to enhance professional capabilities and ensure attainment of individual and collective sales targets exceeding $190M
- Established and sustained business prospects through careful account planning, nurturing connections, presenting solutions, introducing innovative programs, and sharing property improvement tactics
- Created and nurtured strong partnerships with various sales verticals and key stakeholders and enabled communication of account strategies and pricing approaches, leading to augmented sales effectiveness.
- Mentored a high-performance sales team of 21 members, emphasizing market research and customer service excellence, resulting in a 92% client retention rate.
- Boosted vertical sales profitability by 18% by orchestrating lucrative vertical programs.
- Acted as a corporate representative at major industry events, contributing to a 27% uptick in brand awareness amongst target clientele.
- Finalized sales contracts with high-value customers.
Renovation National Account Manager
HD Supply, Facilities Maintenance
01.2016 - 01.2018
- Engaged with diverse teams to facilitate, plan, and be involved in Quarterly Business Reviews (QBRs), leading to ensured effective communication, data analysis, and strategic alignment for achievement of business goals
- Formulated and applied business strategies to steer current and recently acquired accounts, resulting in sustained profitability
- Liaised with sales team members and key corporate personnel to facilitate account planning, pricing decisions, and sales support, contributing to accelerated overall sales growth.
- Optimized customer interactions by strengthening relationships, delivering presentations, proposing inventive initiatives, and synchronizing communication strategies while in close collaboration with national account executives.
- Gained 6 new corporate customers and delivered $30M in account revenue by overseeing new account sales.
- Drove cost savings and increased competitiveness by settling national contracts and rebate programs in alignment with industry management objectives, resulting in an additional $4M in yearly sales.
- Identified and pursued new business opportunities, resulting in a 16% increase in new customer acquisitions and a 12% increase in revenue.
- Built strong relationships with key decision-makers at the executive level within national accounts organizations.
Renovation Sales/Area Sales Mgr./ Field Acct Rep
HD Supply, Facilities Maintenance
01.2009 - 01.2016
Education
P.O.S.T - Criminal Justice
Gilroy Community College
Gilroy, CA01.1995
Skills
- Strategic Planning & Execution
- Networking & Relationship Building
- Contract Negotiation & Renewal
- Client Relationship Building
- Team Leadership & Training
- Sales Pipeline Management
- Business Development
- Consultative & Solutions Selling
- Sales Reporting
- Channel Development
- Goal Setting and Achievement
- B to B sales
Accomplishments
- Presidents Club (2018)
- Circle of Excellence (2020)
- Circle of Excellence (2021)
Additionalinformation - Technicalproficiencies
- Microsoft Office Suite
- Lotus Notes
- PeopleSoft
- SX.e – Trend
- Oracle
- GetPAID
- SAP
- Aspect
- Salesforce
- BI reporting
- CPQ
- Workday
- Tableau
Timeline
National Sales Director
HD Supply, Facilities Maintenance
01.2022 - Current
Senior Sales Manager
HD Supply, Facilities Maintenance
01.2020 - 01.2022
Regional Sales Manager National Accounts
HD Supply, Facilities Maintenance
01.2018 - 01.2020
Renovation National Account Manager
HD Supply, Facilities Maintenance
01.2016 - 01.2018
Renovation Sales/Area Sales Mgr./ Field Acct Rep
HD Supply, Facilities Maintenance
01.2009 - 01.2016
P.O.S.T - Criminal Justice
Gilroy Community College
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