Summary
Overview
Work History
Education
Skills
Websites
Honors And Community Involvement
Timeline
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April Luther

Fort Worth,Texas

Summary

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

6
6
years of professional experience

Work History

SPONSORSHIP COORDINATOR

Game On
07.2023 - Current
  • Responsible for support and fulfillment of all Game On partnerships for events/properties including signage, print, and digital assets while also managing front-of-house operations, dealing with facility budget, and assisting in payroll & daily deposits
  • Managed confidential sponsorship agreements and execute deliverables
  • Create multi-media content for various channels of communication
  • Coordinate & send monthly marketing emails to over 32k+ people in coordination with in-house partners, sponsors, and in-house programs.
  • Consulted with businesses to supply accurate product and service information.
  • Trained new employees on customer service, money handling and organizing strategies.
  • Developed, maintained and utilized diverse client base.
  • Contributed to event marketing, sales and brand promotion.
  • Stayed current on company offerings and industry trends.
  • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
  • Recorded accurate and efficient records in customer database.
  • Kept detailed records of daily activities through online customer database.
  • Maintained detailed records of sponsor interactions, tracking progress towards goals and identifying areas for improvement.
  • Provided excellent customer service to both current and potential sponsors, addressing inquiries promptly and professionally.
  • Assisted in budget development by accurately forecasting expected sponsorship revenue based on historical data and projected trends.
  • Designed post-event reports highlighting successes achieved through strategic partnerships with event sponsors.
  • Streamlined sponsorship processes for efficient management and improved communication with potential sponsors.
  • Enhanced brand visibility by securing high-profile sponsorships for various events and campaigns.
  • Worked closely alongside finance department ensuring timely invoicing and payment from sponsors, maintaining positive cash flow for organization.
  • Monitored sponsor satisfaction through regular check-ins and feedback surveys, ensuring continued support and engagement.
  • Coordinated cross-functional teams to ensure seamless execution of sponsorship deliverables and commitments.
  • Developed customized sponsorship proposals, tailored to specific needs of each prospective partner.
  • Collaborated with marketing team to develop targeted promotional materials showcasing value of sponsorship opportunities available.
  • Built strong relationships with key stakeholders within sponsoring organizations, fostering trust and collaboration throughout partnership tenure.
  • Implemented creative strategies to enhance sponsored events'' appeal to prospective partners, increasing overall interest from potential sponsors.
  • Monitored service after sale and implemented quick and effective problem resolutions.
  • Built relationships with customers and community to promote long term business growth.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Selected correct products based on customer needs, product specifications and applicable regulations.
  • Informed customers of promotions to increase sales productivity and volume.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Contributed to team objectives in fast-paced environment.

ASST. DIRECTOR OF MARKETING

San Diego State
01.2022 - 05.2023
  • Responsible for managing marketing, operational budget, and game day production for Women’s Basketball & Soccer, Lacrosse, Baseball, and the 2023 NCAA Finalist Men’s Basketball program, along with the Kids Club, Aztec Village, Aztec Rewards Program and overseeing email marketing efforts for the Athletic Department
  • Coordinate & send weekly marketing emails to over 72k+ people through Ticketmaster, in coordination with ticketing, venue, and athletic personnel
  • Set attendance records (2,769 MSOC & 2,546 WSOC) and produced the Men’s and women’s Soccer games held in Snapdragon Stadium and saw an increase of 48% in student attendance as the season ended
  • Served as the Cheer & Band Liaison at the 2023 March Madness games hosted by SDSU
  • Produced & hosted the 2022 MW Baseball Tournament, which resulted in 16k+ revenue
  • Led design and coordinated efforts for Aztec Village for 2022 season
  • Prepared the 2022-23 Kids Club launch with promotional items & a strategic marketing plan
  • Assist with social media management, including Instagram, Facebook, and Twitter
  • Developed and carried out promotions in coordination with Legends and JMI Sports
  • Assist in oversight of student internship program by interviewing, training, scheduling, assessing skill gaps, and developing activities to meet identified needs and expectations.
  • Analyzed performance metrics to identify areas for improvement and implement necessary changes, leading to more effective campaign results.
  • Spearheaded creation of successful events, leading to increased market share.
  • Collaborated with sales teams to develop targeted campaigns, generating higher conversion rates.
  • Oversaw planning and execution of games and events, resulting in high-quality lead generation.
  • Implemented data-driven strategies to optimize marketing efforts and achieve revenue targets.
  • Optimized digital marketing efforts through SEO, SEM, and email nurturing campaigns, driving increased web traffic and conversions.
  • Mentored interns on best practices for project management and creative problem-solving techniques.
  • Increased lead generation through targeted direct mail campaigns that utilized personalized messaging strategies.
  • Implemented user experience improvements on company websites based on customer feedback, resulting in reduced bounce rates.
  • Negotiated strategic partnerships with external vendors for cost-effective services that supported overall marketing objectives.
  • Conducted thorough market research to identify opportunities for growth and expansion.
  • Coordinated cross-functional teams in design and implementation of integrated marketing campaigns.
  • Enhanced brand visibility by creating and executing comprehensive marketing strategy.
  • Managed development of engaging content to attract increased website traffic and social media engagement.
  • Directed creation of visual assets for use in advertising campaigns, ensuring consistent branding across all touchpoints.
  • Built strong relationships with industry professionals and athletes.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Created and managed marketing budget, ensuring maximized ROI.
  • Devised content strategy to effectively engage target audiences.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

MARKETING ASSISTANT

Fresno State Athletics
01.2019 - 03.2022
  • Responsible for managing marketing, operational budget, and game day production for NCAA Division 1 team and supervising field/court promotions for Football, men's & women's Basketball, and Volleyball programs
  • Assisted in creation of athletic department TikTok (@fresnostateathletics) and accumulated over +814.0K total views, average of 32.5k views per video, and +57.2K likes on 25 videos in less than three weeks
  • Developed and carried out promotions in coordination with Learfield
  • Coordinated Instagram efforts for first ever Virtual Tailgate, which resulted in over 1 Million impressions, 30,000+ engagements, and had over 900 fans submit photos
  • Increased attendance for Soccer by 48% and Women’s Basketball by 27% in 2019-20
  • Sound engineer and aided in production for 2019 Football season averaging 30,000+ fans game
  • Grew Jr Bulldogs Kids Club by 58% in less than year through grassroots campaigns/advertising, created monthly newsletters and events for 2,000+ members
  • Budgeted for entire athletic marketing department, including all 21 individual sports budgets for 2021-2022 season
  • Assisted with four sellout Student sections with an increase in Student attendance by 41% at fall & winter sports in 2019-2020
  • Coordinated four student section sellouts at Football through innovative and exciting marketing efforts in 2021 season
  • Assist in the oversight of the student internship program by interviewing, & training
  • Assist in implementation of media buys for various media outlets, including TV, Radio, and print.
  • Created engaging content for Pinterest, Facebook, and Instagram.
  • Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
  • Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
  • Updated spreadsheets with statistical, financial and non-financial information.
  • Conducted thorough research to construct creative and fresh ideas.
  • Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
  • Generated leads through phone calls, emails and face-to-face interactions.
  • Collected, analyzed and summarized data and trends to provide marketing tracking and research.
  • Wrote engaging and successful marketing, advertising, and social media copy.
  • Created customized marketing materials to increase product awareness.
  • Conducted primary and secondary research to better understand customer needs and behaviors.
  • Established and managed relationships with external data providers and research vendors.
  • Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
  • Tracked marketing efforts to monitor results in real-time.
  • Supported content creation for corporate social responsibility initiatives, showcasing company values and community involvement efforts to strengthen brand reputation.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Amplified social media reach, creating engaging visual assets such as infographics and videos for widespread distribution.
  • Assisted in driving revenue growth by managing pay-per-click advertising campaigns on Google Ads and social media platforms.
  • Coordinated trade show presence, ensuring effective representation at industry events to generate leads and increase brand visibility.
  • Facilitated cross-functional collaboration between marketing teams to ensure cohesive messaging across all communication channels while meeting project deadlines effectively.
  • Utilized Adobe Photoshop suite to design and create informational flyers and advertisements.
  • Supported development of profitable partnerships by conducting market research and identifying potential collaboration opportunities.
  • Aided in budget management, tracking expenses and analyzing return on investment metrics to optimize marketing spend.
  • Researched and evaluated potential new markets and products.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Increased customer engagement through social media.
  • Managed multiple social media platforms, ensuring consistent brand voice and message.
  • Boosted engagement rates with creation of compelling and visually appealing content.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Designed and implemented social media strategies to align with teams goals.

EXECUTIVE ASSISTANT

Danelle Shaffer “CityGirlGoneMom”
01.2020 - 01.2021
  • Managed the personal, & work calendar of a blogger/social media influencer and “Internet” famous kids
  • Managed social media pages including Pinterest, Instagram, Facebook, and Twitter
  • Orchestrated social media campaigns for Disney, Netflix, and Kohls
  • Managed family’s day-to-day activities, including personal errands and providing child care when needed.
  • Handled confidential and sensitive information with discretion and tact.
  • Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
  • Maintained confidentiality with sensitive documents, ensuring proper storage and distribution as needed.
  • Answered high volume of phone calls and email inquiries.

INTERN

Georgia Southern University Athletic Marketing
01.2018 - 01.2019
  • Administrative responsibilities, coordinating marketing plans, running GSU Athletic Events, coordinating & executing community events, and PA announcer at sporting events.
  • Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
  • Gained valuable experience working within specific industry, applying learned concepts directly into relevant work situations.
  • Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.
  • Contributed to positive team environment by collaborating with fellow interns on group projects and presentations.
  • Completed research, compiled data, updated spreadsheets, and produced timely reports.

Education

Bachelor of Business Administration - Marketing

Georgia Southern University
Statesboro, Georgia
05.2019

Skills

  • Microsoft Office
  • Adobe Creative Cloud Suite
  • Daktronics Display Studio
  • Sound Director Audio Program
  • Click Effects Audio Program
  • SHOFLO scripting software
  • Coachable/Team player
  • Public speaking/ Emcee
  • Budgeting
  • Script Writing
  • Social Media Marketing
  • Event Management
  • Game Production
  • Corporate Partner Relations
  • Community Outreach & Relations
  • Hospitality Management

Honors And Community Involvement

  • Division I Full-Ride Athletic Scholarship (GSU & UTEP)
  • C-USA SAAC Vice President & UTEP SAAC Vice President
  • Youth Volleyball Coach
  • Volunteer (Read Across America, Red Ribbon week speaker and supported various organizations with fundraising efforts)
  • Volley-On for Alzheimers (Created and produced fundraiser; including organizing facilities, acquiring sponsors, and executing volleyball tournament and raised over $1,200 to support the Alzheimer’s Association of San Diego.)

Timeline

SPONSORSHIP COORDINATOR

Game On
07.2023 - Current

ASST. DIRECTOR OF MARKETING

San Diego State
01.2022 - 05.2023

EXECUTIVE ASSISTANT

Danelle Shaffer “CityGirlGoneMom”
01.2020 - 01.2021

MARKETING ASSISTANT

Fresno State Athletics
01.2019 - 03.2022

INTERN

Georgia Southern University Athletic Marketing
01.2018 - 01.2019

Bachelor of Business Administration - Marketing

Georgia Southern University

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April Luther