Summary
Work History
Education
Skills
Awards
Timeline
Generic

April Maxwell

Hartselle,AL

Summary

Developed key leadership and strategic planning skills in fast-paced healthcare sales environment. Expertise in training and development of sales professionals. Seeking to transition into new field to leverage these transferable skills for impactful contributions. Personable and driven professional with deep understanding of market dynamics, motivation, programs, hospice and home health sales, and the day to day of account executives. Possesses strong analytical skills and strategic planning abilities. Capable of driving significant revenue growth and market expansion through the development of sales team and new sales campaigns.

Work History

Regional Vice President of Sales

LHC Group
2017 - 2021
  • Provided daily coaching, management, and training for regional team members through developed programs and campaigns as well as one on one field coaching, ride alongs, individual and group training calls
  • Developed marketing tools and campaigns alongside marketing department for my region that were also utilized throughout the division by other Regional VPs
  • Responsible for equipping 20-30 direct reports with projections, tools, and skills to be successful in their assigned territory
  • Trained new sales personnel utilizing, personally developed training guides in a step by step program which included account lists and contacts, daily call expectations, easy to follow guidance on the LHC Sales Philosophy, LHC clinical program education, probing questions, and account development
  • Developed regional sales strategies to enhance market penetration and revenue growth
  • Coordinated training programs for sales staff to enhance product knowledge and selling techniques
  • Held small and large group session trainings for ongoing development for CTCs and Account Executives

Area Vice President of Sales

LHC Group
  • Provided daily coaching, motivation, and guidance, while establishing a level of accountability for Account Executives, including but not limited to, ranking reports by agency, individual pacing reports, daily motivation, Account Executive ride alongs, and individual accountability
  • Helped develop and participate in group training sessions across the state with Account Executives and Care transition Coordinators
  • Responsible for regional Medicare budget, organic growth, sequential growth, and achievement of Medicare census for all agencies within territory (13 agencies with 19 direct reports)
  • Through constant collaboration with operational leaders, an excellent working relationship was been developed and modeled thus resulting in branches following suit. This created a more cohesive work environment between Account Executives and Branch Leaders
  • Made sales calls in any struggling areas or open position areas in all territories when needed, allowing me to create relationships with physicians in numerous counties throughout the state
  • Promoted from Area Sales Manager and on to Area Vice President within one year

Area Sales Director

LHC Group
  • Assisted Regional Sales Director in training and development of Account Executives
  • Responsible for training, coaching, and assessing Account Executives in the field through ride alongs and feedback
  • Established on-site and introductory training for new Account Executives including, programs, tools, culture, expectations, and more
  • Assisted in weekly training calls, and continued development through individual coaching calls, and smaller group calls

Patient Care Representative

Decatur Morgan Home Care (LHC Group)
  • Responsible for creating, maintaining, and selling of Home Health services to referral sources with a creation of growth at Decatur Morgan Home Care from an average of 30 to 35 total Medicare admissions per month to an average of 80 to 85 total Medicare admissions per month over 5 years
  • Met incentive every month at Decatur Morgan HomeCare and have also met extra incentive for overages of set budget
  • PCR Mentor in beginning in 2013. Mentoring involved teaching/educating newly hired PCR’s including field training, sales training, systems training, as well as day to day phone support
  • Won multiple sales competitions including Quick Start award

Marketing Representative

Home Instead Senior Care
  • Managed accounts in Huntsville territory in order to bring business growth and development
  • Taught and implemented continuing education courses for nurses and staff of referral sources
  • Organized groups and raised funds for community fundraising events benefitting senior citizens such as Alzheimer’s Awareness, ALS Awareness, and Relay for Life
  • During my time at Home Instead our agency was recognized at National Convention for setting milestone goals for growth

Education

Bachelor of Science - Commerce and Business Administration, Marketing

The University of Alabama
Tuscaloosa, Alabama

Skills

    Sales Program Development and Implementation

    Field Coaching

    Sales Training

    Motivation and Team Building

    Creative

    Strategist

Awards

Sales Quick Start Awards at Decatur Morgan Home Care (LHC Group), Sales Awards For Salesperson with highest percentage over goal in the north territory (Awarded three times), Gamma Beta Phi Honor Society, University of Alabama Honors Scholastic Achievement Award in Marketing: Awarded only to students with high scholastic achievement in their major.

Timeline

Marketing Representative

Home Instead Senior Care

Regional Vice President of Sales

LHC Group
2017 - 2021

Area Vice President of Sales

LHC Group

Area Sales Director

LHC Group

Patient Care Representative

Decatur Morgan Home Care (LHC Group)

Bachelor of Science - Commerce and Business Administration, Marketing

The University of Alabama

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