April Price
Jersey City,NJ
Summary
Enthusiastic Strategic Communications professional seeking to leverage experience in promoting companies in positive way and developing mass communications messages. Passionate for devising promotional and informational messages to build brand image, inform general public of promotions and initiatives and influence targeted audiences. Astute in utilizing metrics to monitor campaign results.
Overview
10
10
years of professional experience
Work History
Junior Strategist
The Community Agency
New York, NY
06.2023 - Current
- Collaborated with other departments to ensure effective execution of strategies.
- Created presentations to showcase strategy results, insights, and recommendations.
- Conducted research on competitors and their marketing activities.
- Developed and implemented strategies to optimize customer experience.
- Analyzed industry trends and identified opportunities for business growth.
- Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Utilized graphic design software to prepare storyboards and mock-ups.
- Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
- Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
- Established core metrics for projects based upon client needs.
- Utilized analytics tools to collect data on customer behavior patterns.
- Recommended new approaches based on best practices in the industry.
Brand Strategist
McCann
New York, NY
03.2024 - 05.2024
- Conducted competitive analysis and identified market opportunities.
- Collaborated with key stakeholders to bridge the gap between brand strategy and business goals.
- Coordinated with internal teams to develop content that communicated the company's message effectively.
- Provided recommendations for refining existing strategies based on customer feedback loop data.
Adfellow | Data Analyst
Accenture
New York, NY
02.2023 - 03.2023
- Recommended metrics and models based on observed trends.
- Worked with internal teams to understand business needs and changing strategies.
- Utilized data analysis to monitor process efficiencies and identify data integrity exceptions.
- Provided supporting information to substantiate research findings.
- Assisted with efforts to track, evaluate and report on impact of programs using multiple data sources.
- Collected, tracked and reviewed data to evaluate business and market trends.
- Assisted integration of internal and external data tools and products, maintaining stability and performance across systems.
- Maintained or updated business intelligence tools, databases or dashboards.
- Maintained quality assurance procedure documentation.
- Collected, analyzed and summarized data including failed processes and recalls to create accurate quality documentation.
- Produced thorough reports detailing findings and proposed recommendations.
- Noted results and entered data into Microsoft Excel to track and assess trends.
Adfellow | Business Operations
The Walt Disney Company
New York, NY
10.2022 - 12.2022
- Collaborated with leaders to determine client needs and complete assessments of business models and challenges.
- Liaised between departments to support operational productivity and represent corporation.
- Created and implemented escalation procedures to efficiently and successfully resolve time-sensitive issues.
- Performed high-level service in multicultural and diverse environment.
Adfellow | Brand Strategy
The Community Agency
New York, NY
08.2022 - 10.2022
- Evaluated digital presence by product, service or brand to help define digital strategies.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Collected and reported on customer demographics, preferences and buying habits to help marketing teams target strategies.
ICQA Warehouse Associate
Macy's Logistics
Martinsburg, WV
02.2021 - 07.2022
- Inventoried items with daily cycle counts and monthly audits and investigated discrepancies to maximize data accuracy.
- Logged unit quantities and entered data into inventory database.
- Managed warehouse system updates to increase productivity and reduce errors.
- Satisfied reporting requirements with timely and accurate logging of daily activities.
- Recognized defective material and reported issues to management.
Marketing and Social Media Coordinator
Shepherd University | Program Board
Shepherdstown, WV
01.2022 - 05.2022
- Planned and executed engaging student-led events with a team.
- Ensured accessibility and inclusivity for diverse and marginalized students.
- Advised new students to optimize their undergraduate experience.
- Created compelling digital content for event marketing.
- Forged partnerships with community members and small businesses.
Sales Team Leader
Express Factory Outlet
Hagerstown, MD
10.2019 - 02.2021
- Cross-trained on Assistant Store Manager's responsibilities to handle additional duties during peak periods.
- Assisted in overall day-to-day operations of store, including continuous development of effective store associates to achieve desired sales and results.
- Set schedules and delegated assignments based on team strengths to optimize floor coverage and service levels.
- Kept team informed of changing policies through regular team meetings.
- Solved and quickly met customers' needs to maintain high satisfaction ratings.
- Monitored performance of sales team and implemented improved methods where needed.
Cashier
Zumiez
Hagerstown, MD
11.2020 - 01.2021
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Prioritized and organized tasks to efficiently accomplish service goals.
Caterer
Aramark
Martinsburg, WV
10.2019 - 12.2019
- Successfully serviced events through collaboration with establishment managers by securing venue and scheduling adequate personnel.
- Coordinated food service stations and venue accommodations, including setup and tear-down of furniture and equipment per customer guidelines.
- Boosted customer satisfaction by quickly addressing and resolving complaints with food or service.
Operations Supervisor
General Motors
Martinsburg, WV
05.2019 - 08.2019
- Developed and oversaw strategies for improving operational efficiency and accuracy.
- Accurately managed shipment processing, providing direction to associates and overseeing inventory activities.
- Built upon established practice standards to improve operational performance and reduce labor costs.
- Monitored daily operations and performed safety audits to check that staff followed administrative policies and regulations.
- Oversaw scheduling for day-to-day activities of 15 transportation employees.
Package Handler
Federal Express
Hagerstown, MD
08.2018 - 05.2019
- Kept up to date on safety procedures and correct lifting techniques to prevent injuries.
- Scanned and sorted packages according to destinations and service type using handheld scanner.
- Assisted in loading delivery trucks with prepared packages.
Caregiver
Home Instead
Martinsburg, WV
02.2018 - 02.2019
- Met with various caregivers to promote continuous professional development and implement quality treatment strategies.
- Developed strong and trusting rapport with patients to facilitate smooth, quality care.
- Created safe and positive living situations for clients by communicating with family and other staff about concerns or challenges.
- Improved patient outlook and daily living through compassionate care.
Cashier
PetSmart Charities
Winchester, VA
01.2018 - 02.2018
- Delivered high level of customer service to patrons using active listening and engagement skills.
- Used suggestive selling techniques to promote add-on sales.
- Answered product questions with up-to-date knowledge of sales and store promotions.
- Learned roles of other departments to provide coverage and keep store operational.
Communications Specialist
United States Marine Corps
Camp Pendleton South, CA
12.2013 - 01.2018
- Managed multiple projects and tasks simultaneously while managing client expectations.
- Maintained professionality and efficiency while working closely with leadership.
- Implemented results-driven multimedia communications plans to increase organization's impact.
- Edited materials for accuracy to communicate core messages and values.
- Authored press releases and communications materials to share vital information and promote intended message.
- Managed social media accounts by composing content, engaging with followers in comments, monitoring activities and researching trends.
- Constructed engaging content for various platforms to include blogs, social media, print publications and news releases.
Education
Bachelor of Science - Mass Communications And New Media
Shepherd University
Shepherdstown, WV12.2022
Diploma - Public Affairs And Public Policy Analysis
Defense Information School
Fort George G Meade, MD10.2014
Skills
- Graphic design proficiency
- Marketing strategy
- Producing content
- Media contacts management
- Communications strategies
- Team development
- Strategy development
- Research proficiency
- Social media management
- Trend monitoring
- Database updating
- Dependable and reliable
- Website design
- Adobe Creative Suite
- Retail operations management
- Photography background
- Trend Research
- Survey development
- Data management
- Analytical
- Organizational skills
- People skills
- Microsoft Office
- Problem resolution
- Customer service
Timeline
Brand Strategist
McCann
03.2024 - 05.2024
Junior Strategist
The Community Agency
06.2023 - Current
Adfellow | Data Analyst
Accenture
02.2023 - 03.2023
Adfellow | Business Operations
The Walt Disney Company
10.2022 - 12.2022
Adfellow | Brand Strategy
The Community Agency
08.2022 - 10.2022
Marketing and Social Media Coordinator
Shepherd University | Program Board
01.2022 - 05.2022
ICQA Warehouse Associate
Macy's Logistics
02.2021 - 07.2022
Cashier
Zumiez
11.2020 - 01.2021
Sales Team Leader
Express Factory Outlet
10.2019 - 02.2021
Caterer
Aramark
10.2019 - 12.2019
Operations Supervisor
General Motors
05.2019 - 08.2019
Package Handler
Federal Express
08.2018 - 05.2019
Caregiver
Home Instead
02.2018 - 02.2019
Cashier
PetSmart Charities
01.2018 - 02.2018
Communications Specialist
United States Marine Corps
12.2013 - 01.2018
Bachelor of Science - Mass Communications And New Media
Shepherd University
Diploma - Public Affairs And Public Policy Analysis
Defense Information School