April Price
Philadelphia,PA
Summary
Experienced youth fitness and athletic development leader with 15+ years of coaching, program management, and business operations experience. Proven success developing engaging youth fitness and movement programs, leading coaching teams, growing memberships, and creating safe, positive environments where athletes can thrive. Extensive experience teaching gymnastics-based movement patterns, body awareness, strength development, and athletic fundamentals through CrossFit Kids programming. Skilled in staff leadership, curriculum development, parent communication, athlete retention, and community engagement. Passionate about helping children build confidence, coordination, strength, and a lifelong love of movement.
Overview
1
1
Certification
17
17
years of professional experience
Work History
Head Performance Coach
F45 Training
Manayunk, PA
11.2024 - Current
- Lead and mentor a team of fitness professionals, ensuring consistent coaching standards and exceptional member experiences.
- Design and implement athlete development programs focused on movement quality, strength, conditioning, and injury prevention.
- Conduct assessments and monitor participant progress through individualized coaching and goal setting.
- Support membership growth through community outreach, relationship building, and member retention initiatives.
- Create educational resources and programming to enhance client engagement and long-term success.
- Maintain a safe, organized, and welcoming training environment for participants of all ages and abilities.
Head Coach/Youth Coach & Membership Growth Manager
CrossFit All City
Wyncote, PA
11.2023 - Current
- Lead group training programs while overseeing membership acquisition and retention strategies.
- Develop relationships with families and community members to increase enrollment and participation.
- Coordinate onboarding processes for new members and ensure a positive athlete experience.
- Assist in program development, coach mentoring, and implementation of growth initiatives.
- Consistently exceed membership and revenue goals through effective communication and community engagement.
Managing Partner
CrossFit Mainline
Ardmore, PA
06.2020 - 11.2023
- Directed daily operations of a successful fitness facility, supervising a team of eight coaches and staff members.
- Managed scheduling, hiring, onboarding, training, and performance evaluations.
- Developed and implemented youth and adult fitness programming focused on long-term athletic development.
- Oversaw member retention, customer service initiatives, budgeting, and facility management.
- Built a strong community culture that promoted participation, athlete success, and member satisfaction.
- Collaborated with families to support youth athlete development and progression.
Head Coach
CrossFit Kids
Bala Cynwyd, PA
03.2018 - 06.2023
- Designed and led youth fitness programs for children of varying ages and skill levels.
- Taught foundational gymnastics movements, bodyweight exercises, coordination drills, agility skills, balance, flexibility, and athletic fundamentals.
- Developed age-appropriate curriculum focused on movement literacy, physical confidence, and long-term athletic development.
- Created a fun, inclusive, and safe environment that encouraged participation and skill progression.
- Communicated regularly with parents regarding athlete development, program goals, and progress.
- Mentored young athletes while fostering teamwork, discipline, confidence, and a positive attitude toward physical activity.
- Utilized gymnastics-based movement progressions including handstands, rolls, body control, inversion awareness, hanging skills, and core stabilization exercises.
CrossFit Coach
CrossFit Montco
East Norriton, PA
01.2018 - 06.2021
- Led group classes and introductory athlete development programs.
- Taught proper movement mechanics, body control, balance, coordination, and strength development.
- Modified programming to meet athletes' individual abilities and developmental needs.
- Maintained a safe training environment while ensuring proper movement execution.
- Provided ongoing motivation, instruction, and feedback to athletes of all ages.
Personal Trainer & Group Fitness Instructor
AFC Fitness
Bala Cynwyd, PA
01.2009 - 05.2020
- Designed individualized fitness programs for youth and adult clients.
- Worked with athletes, post-rehabilitation clients, and general population members to improve strength, mobility, and overall wellness.
- Conducted consultations, assessments, and goal-setting sessions.
- Led group fitness classes and supported membership growth through exceptional client service.
Education
Bachelor of Science - Sport & Recreation Management
Keystone College
Associate Degree - Business Management
Keystone College
04-2006
Skills
- Youth program design
- Recreational gymnastics training
- Athletic skill improvement
- Youth fitness coaching
- Team leadership
- Coaching program development
- Parent engagement strategies
- Timeline management
- Growth and retention planning
- Community involvement strategies
- Safety & Risk Management
- Team cohesion enhancement
- Course content creation
- Event Planning & Coordination
- Effective client relations
- Facility management expertise
Certification
- CrossFit Level 2 Trainer (CF-L2)
- CrossFit Kids Certificate Course
- CrossFit Gymnastics Specialty Course
- Hyrox Level 1 Coach
- AFAA Personal Fitness Trainer
- Certified Group Exercise Instructor
- CPR/AED Certified
- Certified Fitness Instructor
Timeline
Head Performance Coach
F45 Training
11.2024 - Current
Head Coach/Youth Coach & Membership Growth Manager
CrossFit All City
11.2023 - Current
Managing Partner
CrossFit Mainline
06.2020 - 11.2023
Head Coach
CrossFit Kids
03.2018 - 06.2023
CrossFit Coach
CrossFit Montco
01.2018 - 06.2021
Personal Trainer & Group Fitness Instructor
AFC Fitness
01.2009 - 05.2020
Bachelor of Science - Sport & Recreation Management
Keystone College
Associate Degree - Business Management
Keystone College