April Qin

Leading to build an age-appropriate experience with comprehensive backend to classify content at scale, curate content age-appropriately, and design intuitive frontend to enable users with more autonomy on content preferences, with all in compliance with DSA requirements.

Leading to build and optimize detection, investigation, removal, and reporting mechanisms of CSAM and Predators.

Built creator and content governance foundation to support the launch of TikTok Shop in the US:

• Built and led a high-performing team from the very start with defined success metrics, roadmaps, priorities, and roles and responsibilities.
• Led to create policies, enforcement strategies, and product requirements to support TikTok Shop launch in the US, covering end-to-end risks from creator on-boarding to off-boarding.
• Led to create experience-related guidelines to optimize content exposure and distribution with a purpose to enhance brand safety measures and improve customer experience.

Led a full-time Trust and Safety Ops team of people managers, program managers, investigators, and ops analysts with focuses on safety process improvements, safety enforcement strategies, and operational scalability and excellence:

• Set strategies for team SMART goals to scale and improve team efficiencies, with defined priorities, success measurables, RACI, and resources, including but not limited to product requirements, process improvements, ops metrics redefinition, and team growth and wellness.
• Re-built team structure and culture to improve team engagement as well as to reduce friction and redundancy, which resulted in an overall 10% increase in employee engagement survey.

Developed and managed global programs to define and refine risk management KPIs for all monetization products:

• Scoped, designed, and managed a cross-functional taskforce to develop a centralized assessment model to enable org-wide alignment on workflows, priority frameworks, metrics definitions, operational goals, and reporting format and cadence.

Strategized and managed product and policy improvements, and contingent workforces across the globe to deliver world-class operational excellence on all fronts of Policy Ops:

• Built and managed a scaled ad review team by creating and managing agent capacity, productivity, and accuracy programs on an org as well as an individual level: average productivity has increased by 35%, cost efficiency has increased by 40%, and the average accuracy has increased by 5%.
• Led to optimize integrity tools and processes, including en-queueing logic, interface design, and recall and precision measurement with a goal to achieve operational excellence and improve end user experience.

Managed a portfolio of notable iOS developers with the intent of scaling business and enforcing App Store Review Guidelines to achieve strategic partnership for mutual benefit:

• Consolidated and advocated for developer feedback to proactively direct process, product, and policy improvements;
• Program managed the launch of promotional In-App Purchase in APAC developer communities by localizing marketing materials, setting up Q&A channels, and analyzing developers' questions and feedback to iterate the program.