Summary
Overview
Work History
Education
Skills
Timeline
Generic

April Roberts

Lexington,KY

Summary

Results-driven sales and business development professional with over 10 years of progressive experience in driving revenue growth, managing key accounts, and leading high-performing teams across the foodservice, insurance, and retail industries. Proven success in building strong client relationships, securing new business, and consistently exceeding sales goals. Adept at identifying market opportunities, developing strategic partnerships and delivering customized solutions to meet client needs. Skilled in B2B and B2C sales, CRM tools, team leadership, and cross-functional coordination. Recognized for a proactive approach, strong communication, and a commitment to delivering exceptional customer experiences.

Overview

12
12
years of professional experience

Work History

Area Sales Manager

Performance Foodservice
Cincinnati, OH
07.2022 - Current
  • Own and grow a diverse book of business across a regional territory, consistently beating sales targets.
  • Cultivate long-term client relationships through a consultative, solutions-based sales approach.
  • Prospect, pitch, and close new business—added 22+ accounts within one year.
  • Partnered with internal stakeholders to ensure seamless order fulfillment, reducing delivery issues by 30%.
  • Monitor daily sales reports and pipeline metrics to stay ahead of revenue goals.
  • Surpassed annual revenue goals in 2023 by 15% through upselling and account expansion.
  • Cut average A/R turnaround time by 20% through proactive collections communication.

Licensed Insurance Agent

Liberty Mutual Insurance
Lexington, KY
07.2021 - 07.2022
  • Sold personal insurance products through cold calling, referrals, and inbound leads.
  • Used Salesforce to manage client interactions, set follow-up tasks, and track sales progress.
  • Regularly exceeded monthly premium sales targets and cross-sold additional products to existing clients.
  • Sold 30 policies in first 30 days.

Licensed Customer Service & Sales Rep

Kentucky Farm Bureau Insurance
Winchester, KY
08.2020 - 06.2021
  • Sold and serviced personal lines insurance policies; booked in-office appointments to finalize deals.
  • Handled outbound call campaigns and cross-sold products to drive policy bundling.

Territory Sales Manager

US Foods
Lexington, KY
10.2018 - 11.2019
  • Identified, qualified, and closed new business through field prospecting and industry networking.
  • Opened 12+ new accounts in under 9 months through aggressive prospecting.

Assistant Sales Manager

Ashley Furniture HomeStore
Lexington, KY
11.2015 - 10.2018
  • Trained and motivated a team of 10+ sales associates to hit daily and monthly sales targets.
  • Delivered on-the-floor sales support, closing high-value purchases and securing financing for customers.
  • Conducted sales team meetings focused on product promotions and competitive tactics.
  • Boosted team close rate by 18% through in-depth sales training and role-playing scenarios.
  • Regularly recognized as top-selling manager during promotional weekends.

Assistant Manager

Lee’s Famous Recipe
Mt. Sterling, KY
05.2013 - 08.2015
  • Directed daily operations while leading sales and catering efforts in a high-volume location.
  • Managed customer relationships, and encouraged repeat business through quality service and upsells.
  • Drove catering sales growth by building lasting partnerships with factory management teams, and scheduling regular deliveries.

Education

Bachelor of Science - Psychology

Eastern Kentucky University
Richmond, KY
12.2024

Skills

  • B2B & B2C Sales Strategy
  • New Account Development
  • Client Relationship Management
  • Territory Management
  • Lead Generation & Qualification
  • Sales Forecasting & Reporting
  • Consultative Selling Techniques
  • CRM Tools (Salesforce, proprietary platforms)
  • Upselling & Cross-Selling
  • Negotiation & Closing Skills

Timeline

Area Sales Manager

Performance Foodservice
07.2022 - Current

Licensed Insurance Agent

Liberty Mutual Insurance
07.2021 - 07.2022

Licensed Customer Service & Sales Rep

Kentucky Farm Bureau Insurance
08.2020 - 06.2021

Territory Sales Manager

US Foods
10.2018 - 11.2019

Assistant Sales Manager

Ashley Furniture HomeStore
11.2015 - 10.2018

Assistant Manager

Lee’s Famous Recipe
05.2013 - 08.2015

Bachelor of Science - Psychology

Eastern Kentucky University

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