April Smith
Novi,MI
Overview
5
5
years of professional experience
Work History
Consumer Engagement Coordinator
Eva NYC
03.2024 - Current
- Own simultaneous end-to-end retailer influencer campaigns and assisted manager with hero product campaigns
- Track & report spend, KPIs, and other campaign metrics to share with the greater team
- Own product orders for creator seeding, sampling programs, brand partners and events
- Source, vet, negotiate, brief, contract, and invoice influencer partners for simultaneous campaigns
- Own daily communication with brand partners, agencies and creators; crafting personalized and engaging copy
- Manage all aspects of the brand's paid & gifted college creator community
- Own the brand's creator community via the TYB platform; execute 20+ challenges monthly that align with cross-functional team needs
- Coordinating seeding initiatives to support launches and special brand moments
- Assist in the planning and execution of events and sponsorships
Influencer & PR Coordinator
Eva NYC
05.2022 - 04.2024
- Assist with simultaneous end-to-end influencer campaigns, seeding initiatives, creator community management
- Research, source, vet, and establish relationships with paid & gifted influencers weekly
- Leverage existing relationships to consistently re-engage and nurture the brand's established creator network
- Daily management of the creator community across multiple platforms with a community-centric approach
- Assist the manager with reporting metrics and campaign presentations to share with the wider team
- Support the management and growth of the college program
- Research and monitor competitor initiatives to stay on top of the latest beauty space trends
Influencer & Partnerships Intern
Eva NYC
11.2021 - 05.2022
- Assist with UGC seeding campaigns via Skeepers
- Assist manager with outreach, negotiations, creative briefing and contract execution for brand and retailer campaigns
- Pitch potential influencer partners for paid and gifted opportunities across all social platforms
- Assist with managing the product seeding community; fulfilling all product requests and tracking all tagged content via Tribe Dynamics
- Crafting engaging copy for gifted & paid influencer outreach
Brand Marketing Intern
Cooper Tire & Rubber Company
05.2021 - 07.2021
- Assisted greater team with responding to online consumer reviews
Social Media Content Creator
The State News
08.2020 - 02.2021
- Organized, prioritized, and managed multiple projects according to dedicated release schedule
Education
Bachelor of Arts - Creative Advertising
Michigan State University
East Lansing, MI07.2021
Skills
- End-to-End Campaign Management
- Creator Community Management
- Creator Platform Management (Tribe Dynamics, Creator IQ, Skeepers, TYB)
- Microsoft Office
- Adobe
- NetSuite
Timeline
Consumer Engagement Coordinator
Eva NYC
03.2024 - Current
Influencer & PR Coordinator
Eva NYC
05.2022 - 04.2024
Influencer & Partnerships Intern
Eva NYC
11.2021 - 05.2022
Brand Marketing Intern
Cooper Tire & Rubber Company
05.2021 - 07.2021
Social Media Content Creator
The State News
08.2020 - 02.2021
Bachelor of Arts - Creative Advertising
Michigan State University
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