APRIL SNEEN
Coon Rapids,MN
Summary
Client focused Technical Director with proven background in team leadership and operational excellence. Known for fostering a collaborative environment and adapting to changing business needs. Excels in building solutions that meet the client's needs, while keeping a strong focus on quality. Excellent at juggling multiple tasks and working under pressure while delivering results.
Overview
30
30
years of professional experience
Work History
Senior Director, Technical Services
GfK Custom Research, Inc.
01.2014 - Current
- Manage DP and Coding teams in US and Canada, providing leadership to team members and serving as an escalation point for the department
- Collaborate with GSC India DP team, achieving seamless DP support for North American projects, including transition of work from multiple outside vendors to GSC
- Develop and maintain strong relationships with colleagues in other business areas, aiding in collaboration and successfully meeting client needs
- Actively involved with the Automobility DP process, onboarding, streamlining, and re-tooling to ensure the process is fit for the future
- Provided leadership and support to DP team members and the broader organization as US and Canada transitioned to CENA 2.0 (new structure and new workflow)
- Created and delivered Survey Reporter training sessions for NA Project Managers
- Assisted with design of global DP costing algorithm
Director, Technical Services
GfK Custom Research, Inc.
01.2012 - 12.2013
- Facilitated DP resource sharing across US and Canada DP team members
- Oversaw other DP managers, providing effective leadership and guidance
- Assisted in integrating Health Care, Knowledge Networks, and Custom Research North America, aligning processes and standards
- Successfully transitioned all DP work out of Ugam DP into GfK DP teams
- Ensured DP team followed all required global standards
- Created DP training and served as DP point person for Alberta (data quality tool)
DP Team Manager
GfK Custom Research, Inc.
01.2005 - 12.2011
- Managed technical resources supporting multiple teams/business sectors/clients
- Trained outside tabulation vendor on specific client standards, allowing them to provide overflow DP support
- Provided mentoring and support for other DP Team Managers
- Championed onboarding of GfK Bulgaria, providing DP services to US
Research Manager
GfK Custom Research, Inc.
01.2000 - 12.2004
- Served as Quantum expert for the company as this was not the main tabulation package used at the time
- Served as P&G technical expert for the company
- Manipulated Quantum table format to work with report ready template (automation from tables to report)
- Technical project owner for first Guest Experience Management study (automation from data to report); key adviser for other GEM studies
Senior Research Associate
GfK Custom Research, Inc.
12.1998 - 12.1999
- Ensured data quality and integrity
- Produced accurate data tables to meet client needs
- Independently managed DP projects assigned to me
- Completed 6 months in a Research role
Research Associate
GfK Custom Research, Inc.
09.1997 - 11.1998
- Ensured data quality and integrity
- Accurately completed components of DP for projects assigned to me
Senior Project Leader
GfK Custom Research, Inc.
05.1996 - 08.1997
- Provided oversight to all telephone studies, including monitoring sample usage, production rates, and quality metrics to ensure successful project completion
- Provided guidance to Project Leaders and supervise telephone interviewer staff
Project Leader
GfK Custom Research, Inc.
01.1996 - 04.1996
- Conducted study briefings
- Monitored phone interviews for quality, and provide feedback to interviewers
Telephone Interviewer
GfK Custom Research, Inc.
05.1995 - 12.1995
- Conducted market research interviews over the telephone with consumers and business professionals
Education
Bachelor of Science - General Business Administration, Minor in Speech
University of Wisconsin-Stout
Menomonie, WI05.1996
Skills
- Customer-oriented
- Collaborative leadership
- Works well under pressure
- Team management
- Talented multi-tasker
- Quality focus
- Strong technical skills
- Attention to detail
Timeline
Senior Director, Technical Services
GfK Custom Research, Inc.
01.2014 - Current
Director, Technical Services
GfK Custom Research, Inc.
01.2012 - 12.2013
DP Team Manager
GfK Custom Research, Inc.
01.2005 - 12.2011
Research Manager
GfK Custom Research, Inc.
01.2000 - 12.2004
Senior Research Associate
GfK Custom Research, Inc.
12.1998 - 12.1999
Research Associate
GfK Custom Research, Inc.
09.1997 - 11.1998
Senior Project Leader
GfK Custom Research, Inc.
05.1996 - 08.1997
Project Leader
GfK Custom Research, Inc.
01.1996 - 04.1996
Telephone Interviewer
GfK Custom Research, Inc.
05.1995 - 12.1995
Bachelor of Science - General Business Administration, Minor in Speech
University of Wisconsin-Stout
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