APRIL TODD-WELSH
Port Orchard
Summary
Dynamic professional with a focus on team leadership, sales enhancement, and customer relations. Consistently achieved and exceeded sales goals, while optimizing inventory management and visual presentation. Exceptional analytical and organizational capabilities drive operational improvements. Dedicated to increasing revenue and customer satisfaction through effective strategies.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Area Sales Manager & Cosmetic Line CEO
De la trend Fashion Boutique
Everett
01.2022 - 04.2025
- Monitored objectives and performance indicators to assess employee progress effectively.
- Directed product and service development to improve market competitiveness.
- Optimized business positioning by tracking sales activities and outcomes.
- Maximized overall results through oversight of operational, strategic, and financial performance.
- Utilized industry trend analysis for agile strategic adjustments.
- Managed workflow of executive support staff for enhanced efficiency.
Insurance Specialist
World Financial Group (WFG)
Mill Creek
06.2020 - 12.2021
- Developed and executed strategies to reduce risk exposures while maximizing profitability.
- Facilitated dispute resolution between customers and insurance providers efficiently.
- Responded promptly to customer inquiries, providing timely policy updates as required.
- Participated in training programs to enhance knowledge in underwriting, sales, and product development.
- Negotiated coverage options and premium terms with customers to ensure satisfaction.
- Identified potential fraud or abuse in claims processing activities for risk mitigation.
- Maintained confidentiality of customer data in accordance with applicable laws and regulations.
Sales Associate
Victoria's Secret
Seattle
02.2019 - 01.2021
- Facilitated product location and pricing confirmation for cashiers and customers.
- Utilized POS system to scan items, calculate totals, and process transactions.
- Promoted company values through integrity and commitment to quality service.
- Welcomed customers while providing timely assistance to address various needs.
- Maintained organized sales floor by actively supporting store recovery efforts.
- Exceeded customer expectations to enhance shopping experiences consistently.
- Executed administrative tasks to ensure accurate record keeping in store operations.
- Collaborated with leadership to resolve escalated issues effectively.
Online Retailer
Designer Dudes for Dogs
Kirkland
09.2018 - 02.2019
- Prepared items for online sale, listing key selling points and considerations.
- Leveraged digital tools to promote account growth.
- Managed account relationships, prospect profiles and sales cycle reports to maintain sales effectiveness.
- Listed for-sale items online with detailed photographs and descriptions.
- Lent customer service and communications support via email, text, phone, or live chat.
- Kept inventory stocked and organized to quickly meet customers' order demands.
- Adapted business operations quickly in response to changes in market demand.
- Responded quickly to complaints and inquiries, maintaining high satisfaction with exceptional service.
- Cultivated digital sales strategy to reach target revenue and e-commerce goals.
- Documented FAQs and areas of concern to assist buyer inquiries.
- Set up attractive shopping systems and web pages to encourage click-throughs from initial landing pages.
Education
Associate of Applied Science - Digital Marketing
Bellevue College
Bellevue, WA09-2027
Some College (No Degree) - Visual Communication
Skillcrush Blueprint Online
OnlineLiberal Arts - Preforming Arts
Las Postias Junior College
Livermore, CASkills
- Sales strategy development
- Client account management
- Process optimization techniques
- Program oversight and execution
- Sales training presentations
- Performance evaluation methods
- Digital marketing strategies
- Content creation for engagement
- Customer relationship enhancement
- Project coordination and teamwork
- Partnership cultivation and maintenance
- Cold calling techniques for lead generation
- Territory management expertise
- Communication proficiency in business settings
- Visual design principles for marketing materials
- SEO tactics for online visibility
- Market research and analysis skills
- Sales performance tracking systems
- Negotiation tactics for contracts and deals
- Order processing efficiency techniques
- New business acquisition strategies
- Effective decision-making processes
- Time management capabilities for productivity
- Client retention methodologies
Affiliations
- Health & Wellness Coaching
- Content Creation
- Bellevue College Digital Marketing Business Student
Accomplishments
- San Ramon CA. Roundtable Award For Best Vocalist 1992
Certification
- Once A Licensed Cosmetology In WA. & CA. 1990's & Early 2000's
- Washington State Insurance Licensed In WA.
References
References available upon request.
Timeline
Area Sales Manager & Cosmetic Line CEO
De la trend Fashion Boutique
01.2022 - 04.2025
Insurance Specialist
World Financial Group (WFG)
06.2020 - 12.2021
Sales Associate
Victoria's Secret
02.2019 - 01.2021
Online Retailer
Designer Dudes for Dogs
09.2018 - 02.2019
Associate of Applied Science - Digital Marketing
Bellevue College
Some College (No Degree) - Visual Communication
Skillcrush Blueprint Online
Liberal Arts - Preforming Arts
Las Postias Junior College
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