April Wiechmann
Account Executive
Lakeland,FL
Summary
Dynamic sales executive specializing in the K-12 EdTech sector, with over 20 years of experience in education and more than a decade of proven success in driving revenue growth across districts nationwide. A strong track record of closing multi-million-dollar contracts and executing district-wide expansions demonstrates the ability to navigate long sales cycles and effectively engage with key decision-makers, including superintendents, CAOs, curriculum directors, and CTOs. Consistently surpassing quotas through strategic prospecting and disciplined pipeline management underscores a commitment to excellence and strong closing ability. Highly organized and motivated, with expertise in building client relationships, developing impactful sales campaigns, and leading teams to achieve strategic objectives across various departments.
Overview
9
9
years of professional experience
Work History
Account Executive (K-12 Enterprise)
n2y
01.2024 - 11.2024
- Closed a $3M+ multi-year district contract with Broward County Schools
- Executed competitive win-back of Miami-Dade Schools, expanding to district-wide adoption
- Achieved 113% of quota through new business and expansion sales
- Managed statewide enterprise territory, focusing on large districts and DOEs
- Maintained a clean Salesforce pipeline with 95% forecast accuracy
- Built relationships with Superintendents, Assistant Superintendents, Curriculum Directors, and SPED Directors
- Delivered live and virtual product demonstrations resulting in accelerated buying decisions
- Traveled weekly to meet decision-makers and expand strategic accounts
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Met existing customers to review current services and expand sales opportunities.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Presented professional image consistent with company's brand values.
Senior Account Director (K-12 Enterprise)
BrainPOP
02.2023 - 05.2023
- Built and managed $1.1M+ pipeline in K-12 enterprise sector
- Conducted high-impact presentations to district leadership teams
- Achieved 102% of quarterly quota prior to company restructuring
- Led territory strategy across FL/GA focusing on district contracts and renewals
- Served as point of contact for clients and met with key accounts to discuss satisfaction with service and resolve conflicts in order to solidify business relationships.
- Identified new leads and grew network by attending industry events and researching potential business relationships.
- Directed client projects with eye for quality and customer needs.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Communicated product quality and market comparisons by creating sales presentations.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Built relationships with customers and community to establish long-term business growth.
Assistant Director, University Partnerships
ThriveDX
03.2022 - 01.2023
- Generated new enterprise partnerships with Higher Ed institutions nationwide
- Achieved 105%+ quota attainment through outbound prospecting and negotiated closes
- Managed full-cycle sales including prospecting → demo → negotiation → close
- Maintained pipeline & forecasting in Hubspot CRM
- Defined clear targets and objectives and communicated to other team members.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
Customer Success Manager & Sales Expansion Lead
Cybint Solutions
06.2021 - 03.2022
- Drove 90% renewal rate while leading cross-sell & upsell conversations
- Managed U.S. revenue portfolio for ThriveDX Arcade Labs
- Converted customer success accounts to expansion revenue, exceeding sales targets
- Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues.
- Led process improvement and problem-solving efforts to create standard procedures and escalation policy for customer support team.
- Analyzed customer data to identify trends and develop strategies to improve customer success metrics.
- Assisted customers with onboarding and product setup to foster successful adoption and usage.
- Established strong relationships with key customers, resulting in increased customer loyalty.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Academic Account Specialist
EC-Council
01.2020 - 03.2021
- Managed territory across 19 states supporting academic cybersecurity programs
- Executed sales strategies resulting in new institutional partnerships and revenue growth
- Led onboarding, product support, and professional development for higher ed clients
- Built and maintained relationships with colleges, universities, and secondary schools
- Collaborated with product and marketing teams on launches and academic initiatives
- Built strong relationships with clients, vendors and stakeholders for loyal, profitable accounts.
- Built diverse and consistent sales portfolio.
- Achieved or exceeded company-defined sales quotas.
- Negotiated prices, terms of sales and service agreements.
Professional Learning Specialist / Sales Consultant
Amplify
01.2018 - 01.2019
- Supported national territory; generated new district interest and expansions
- Delivered workshops leading to program expansion across districts
- Delivered top-quality training documentation, manuals, and tools addressing needs of specific specialist groups.
- Created curricula, research topics and conceptualized course format, subject matter and presentation.
- Reached out to vendors to evaluate available curriculums and associated materials.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Maximized customer retention by resolving issues quickly.
Curriculum Specialist
Pearson
01.2016 - 01.2017
- Led pre-sales product presentations and post-sales implementations nationwide
- Promoted to Team Leader within 6 months due to performance
- Provided subject matter expertise on all courses, materials, and lesson plans.
- Designed, implemented, and managed successful training programs to meet department and school needs.
Education
Bachelor of Science - Education
Lee University
Cleveland12-2002
Skills
- K-12 EdTech Sales
- Enterprise SaaS Sales
- Strategic Account Management
- New Business Development
- District-Level Sales
- RFP & Procurement
- Full-Cycle Sales
- Salesforce
- HubSpot
- Quota Achievement
- Contract Negotiation
- Cross-Sell & Upsell
- Customer Success & Renewals
- Territory Planning
- Data-Driven Prospecting
- Sales presentation
- Competitor tracking
- Account planning
- Market development
- Strong relationships
- Goals and performance
- Lead generation
- Customer relations
- Business growth opportunities
- Customer rapport
- New business opportunities
- Customer relationship management
- Strategic initiatives
- Revenue generation
- Managing client relationships
- Sales expertise
- Relationship building and management
- Customer presentations
Early Career Highlights
- Amplify, Professional Learning Specialist / Sales Consultant, 01/01/18, 12/31/19, Supported national territory; generated new district interest and expansions, Delivered workshops leading to program expansion across districts
- Pearson, Curriculum Specialist, 01/01/16, 12/31/17, Led pre-sales product presentations and post-sales implementations nationwide, Promoted to Team Leader within 6 months due to performance
- Former Middle School Science Teacher & Instructional Leader, Thirteen years teaching & department leadership experience, Curriculum developer at the district level, Deep understanding of classroom needs & instructional impact
Key Sales Achievements
- Closed $2M+ multi-year contract with Broward County School District
- Won back Miami-Dade County Public Schools from competitor and expanded to district-wide implementation
- Generated 90%+ renewal rates while driving upsell and cross-sell across districts
- Achieved 100-113% of annual quota in multiple roles
- Managed $3M+ active pipeline across FL/GA enterprise education market
- Led district engagements across Palm Beach, Hillsborough, Pinellas, and national territories
- Delivered 300+ high-impact presentations to district leadership teams
Timeline
Account Executive (K-12 Enterprise)
n2y
01.2024 - 11.2024
Senior Account Director (K-12 Enterprise)
BrainPOP
02.2023 - 05.2023
Assistant Director, University Partnerships
ThriveDX
03.2022 - 01.2023
Customer Success Manager & Sales Expansion Lead
Cybint Solutions
06.2021 - 03.2022
Academic Account Specialist
EC-Council
01.2020 - 03.2021
Professional Learning Specialist / Sales Consultant
Amplify
01.2018 - 01.2019
Curriculum Specialist
Pearson
01.2016 - 01.2017
Bachelor of Science - Education
Lee University