April Williamson
Atlanta,GA
Summary
Proactive and enterprising associate category manager offering sales, merchandising and team leadership skills to successfully optimize category operations. Talented team builder with an excellent sense of market trends and consumer preferences. Multifaceted background with planning and executing ambitious strategies and driving consistent growth.
Overview
14
14
years of professional experience
Work History
Associate Category Manager
Genuine Parts Company - NAPA
11.2022 - Current
- Develops and implement's pricing strategies to maximize margin and sales.
- Analyzes data to determine industry and consumer trends.
- Identifies opportunities for new product launches, line extensions and promotional activities.
- Analyzes category performance metrics to identify trends and formulate action plans.
- Creates comprehensive presentations to stakeholders on key findings from data analysis.
- Coordinates with vendors on product assortment planning, inventory management, space allocation and promotions in stores.
- Develops strategic relationships with vendors through regular communication and meetings.
- Implement's promotional activities across various channels including print media, digital platforms.
- Analyzes customer segmentation data to understand buying patterns and develop targeted campaigns.
- Participates in trade shows and exhibitions representing the company's brand identity.
Category Activation Specialist
Genuine Parts Company
01.2022 - 11.2022
- Facilitated promotions process across all publications and all channels for assigned categories, ensuring key timelines and process milestones are met.
- Worked closely with the supplier base to ensure adherence to all expectations associated with promotions.
- Administered all supplier income, ensuring timely and accurate billing and reporting.
- Managed the setup of all new lines and new suppliers, ensuring all information is captured accurately and in line with key process milestones.
- Worked with the planogram team on developing customer facing planograms.
- Worked cross functionally with a wide variety of stakeholders, ensuring all queries associated with the categories were filtered and responded to in a timely manner.
- Supported the Category Manager in the day-to-day operational aspects of their category assignment.
- Maximized Digital channel opportunities (B2C/B2B).
- Administered annual promotional plans (retail and wholesale).
- Managed administration associated with Agreement Sheets, ensuring all information was captured accurately and timely.
- Facilitated outcomes in conjunction with the sourcing team on key category sourcing projects, ensuring all timelines and process steps were met.
- Regular reporting on category performance.
Division Operations Manager
Cabinets To Go
01.2017 - 01.2021
- Developed and implemented operational strategies to improve efficiency, productivity and customer service.
- Managed daily operations of the division including scheduling, budgeting, staffing and resource allocation.
- Analyzed financial data to identify trends and opportunities for cost savings or revenue growth.
- Collaborated with other departments within the organization to coordinate activities related to division operations.
- Developed new processes and systems to streamline workflow in order to increase production levels while reducing costs.
- Monitored inventory levels and placed orders as needed for supplies and materials required for operations.
- Identified areas of improvement within existing processes or workflows and developed solutions accordingly.
- Researched potential vendors and suppliers that could provide better pricing or services than current providers.
Store Manager
White House Black Market
Atlanta, GA
10.2009 - 03.2016
- Monitored inventory levels and placed orders to restock shelves.
- Developed strategies to maximize sales and profitability.
- Established customer service standards and monitored staff compliance.
- Organized promotional events to increase product awareness.
- Recruited, trained and supervised new employees.
- Ensured compliance with safety regulations and company policies.
- Analyzed financial data to identify areas of improvement.
- Maintained accurate records of employee performance reviews.
- Created weekly work schedules for store personnel.
- Developed and implemented training programs to improve employee performance.
- Developed and implemented district-wide sales strategies to increase revenue and market share.
Skills
- Merchandising strategies
- Data-driven decision making
- Product lifecycle management
- Team leadership
- Assortment optimization
- Category analysis
- Microsoft Office proficiency
- Financial acumen
- Sales Forecasting
- Strategic Planning
- Market Analysis
- Promotional Materials Development
- Data Gathering
- Multi-Channel Marketing
Accomplishments
- Women In Auto Care Tool Kit Scholarship Chair 2024
- Champion Of the Year 2023
- Tool Kit Scholarship Champion 2023
- Project Developer for Supplier Hub Project
Timeline
Associate Category Manager
Genuine Parts Company - NAPA
11.2022 - Current
Category Activation Specialist
Genuine Parts Company
01.2022 - 11.2022
Division Operations Manager
Cabinets To Go
01.2017 - 01.2021
Store Manager
White House Black Market
10.2009 - 03.2016
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