April Wilson
Bethesda,MD
Summary
Data analyst with 3 years of experience in business intelligence, analytics, and process improvement using SQL, Power BI, and Databricks to develop automated pipelines and uncover actionable insights from complex datasets. Experienced in user engagement analytics, segmentation, and A/B testing to drive product adoption and retention. Proven track record of delivering self-service dashboards and scalable analytics to inform growth strategies in dynamic, customer-facing environments.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Business Intelligence Analyst
Tower Federal Credit Union
08.2024 - Current
- Designed and implemented SQL/Python pipelines to automate KPI reporting, cutting manual work by 30% and enabling near real-time tracking of member digital engagement.
- Managed BI integration during Databricks migration, optimizing data models and enabling faster segmentation and engagement trend analysis.
- Developed Power BI dashboards to monitor digital adoption, feature usage, and retention metrics, empowering product teams with self-service insights.
- Analyzed member satisfaction survey data to identify engagement drivers and drop-off points; segmented findings by usage patterns; presented recommendations that informed targeted engagement campaigns and product enhancements.
- Standardized best practices in report generation across departments to ensure consistency in presentation formats as well as analysis methodologies employed.
- Selected for enterprise AI Marketing Pilot, building prompt-engineering standards and governance processes to guide responsible AI deployment in customer-facing programs.
Business Intelligence Analyst
Navy Federal Credit Union
01.2022 - 08.2024
- Conducted pattern recognition analysis on transaction datasets to detect emerging fraud trends, applying techniques transferable to user behavior anomaly detection.
- Handled and analyzed over 5 terabytes of structured and semi-structured data in fraud analytics, integrating billions of credit card transaction records with account and merchant datasets.
- Enhanced operational efficiency with automation of routine data collection and analysis processes.
- Created interactive Power BI dashboards with drill-down capabilities, enabling exploration of customer activity at the segment and individual levels.
Mortgage Loan Originator
Navy Federal Credit Union
02.2020 - 01.2022
- Analyzed applicant financial data to determine eligibility for various loan products, tailoring recommendations based on individual needs.
- Maintained up-to-date knowledge of industry regulations, changes, and trends to provide accurate advice to clients.
- Provided a high-quality customer experience while meeting operational goals, maintaining 100% satisfaction in Post-Call Surveys for 9 of 12 months.
- Applied due diligence processes to flag high-risk cases for further review, demonstrating a structured approach to risk management applicable to healthcare quality assurance.
- Worked with underwriters to fix application problems and resolve issues.
Education
Bachelor of Science - Data Analytics
Purdue University Global
West Lafayette, IN01-2022
Skills
- SQL programming
- Power BI
- Databricks
- Statistical Analysis
- Python
- Data Visualization
- Process Improvement
- Advanced Excel
Certification
- Associate Data Analyst, DataCamp - Nov 2023
Timeline
Business Intelligence Analyst
Tower Federal Credit Union
08.2024 - Current
Business Intelligence Analyst
Navy Federal Credit Union
01.2022 - 08.2024
Mortgage Loan Originator
Navy Federal Credit Union
02.2020 - 01.2022
Bachelor of Science - Data Analytics
Purdue University Global
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